Author

Gaurav Tiwari

WordPress Developer & Content Strategist, CEO · Gatilab · New Delhi, India

18+Years experience
1,241Articles published
4Focus areas

Gaurav Tiwari is a WordPress developer, content marketer, educator, and entrepreneur with 18+ years of hands-on experience building websites, tools, content systems, and growth engines for brands. He is the founder and team lead of Gatilab, where he helps businesses turn slow, confusing websites into fast, clear, conversion-focused platforms. Since 2008, he has published thousands of articles on technology, SEO, blogging, education, business, and web performance, reaching readers who want practical advice without fluff. His work spans WordPress development, search strategy, performance optimization, affiliate marketing, digital publishing, and product-led growth. Gaurav has worked with brands such as IBM, Adobe, HubSpot, Canva, Airtel, Acer, and FreshBooks, while also building education and resource platforms for Indian learners and creators. He writes from experience, mixing technical depth with plain English, honest opinions, and lessons learned from real client work. That blend makes his writing useful for founders, bloggers, students, and independent professionals alike.

WordPress Core Contributor, 18+ years experience, 1100+ client projects

Writes aboutWordPressWeb DevelopmentSEOMarketing

Estate planning isn’t just for the wealthy. It’s for anyone who wants their assets distributed according to their wishes. I share practical strategies for improving your estate plan: updating beneficiaries, establishing trusts, drafting proper wills, designating powers of attorney, and the regular reviews that ensure your plan stays current as your life circumstances change.

Will higher earnings actually make you happier? This question has been debated for centuries. Research shows the relationship between income and happiness is real but complicated. I explore what the data says, where the diminishing returns kick in, and the specific factors beyond income that actually determine life satisfaction. The answer might change how you think about career decisions.

Hyperlocal businesses serve customers within a limited geographic area, and they operate very differently from traditional eCommerce. I explain the key differences: delivery logistics, inventory management, customer acquisition strategies, pricing models, and the technology requirements that make hyperlocal businesses viable. Understanding these differences is essential before choosing your business model.

Everyone claims to have great time management skills. Few actually do. I challenge common assumptions about time management and share practical techniques that go beyond making to-do lists: energy management, deep work scheduling, decision fatigue reduction, automation of routine tasks, and the honest self-assessment that reveals where your time actually goes versus where you think it goes.

Safety-first culture sounds like a corporate buzzword, but companies that genuinely prioritize it see measurable benefits. I share five compelling reasons to invest in workplace safety: reduced incidents, lower insurance costs, improved productivity, better employee retention, and the legal protection that comes from demonstrating genuine commitment to worker safety rather than just talking about it.

Zerodha leads the Indian discount brokerage market, and their margin calculator is one of the simplest tools for understanding trading leverage. I explain how the Zerodha margin calculator works, how to use it for equity, F&O, and commodity trading, and the practical implications of margin requirements that every beginning trader needs to understand before placing leveraged trades.

Running apps have evolved far beyond basic step counters. Today’s best options include AI coaching, real-time form analysis, and detailed training plans. I’ve tested the most popular running apps on both Android and iOS and ranked them on GPS accuracy, training features, social integration, battery usage, and the overall experience for runners of every level.

Great employees don’t leave companies. They leave bad management. If you’ve built a strong team, keeping them should be a top priority. I share five proven employee retention methods: competitive compensation, growth opportunities, positive work culture, recognition programs, and the work-life balance policies that make talented people choose to stay when competitors come calling.

Everyone talks about IITs. But nobody tells you that India has hundreds of excellent engineering colleges beyond the IIT system. I’ve researched and ranked the best non-IIT engineering colleges based on faculty, infrastructure, research output, industry connections, and placement records. Some of these institutions produce graduates who compete head-to-head with IIT alumni.

EDM has gone mainstream, and more people than ever want to try DJing. Setting up a DJ controller for the first time seems intimidating, but it’s simpler than you’d expect. I walk through the complete setup process: choosing your controller, connecting audio equipment, installing software, configuring settings, and the first mixing techniques every beginner DJ needs to learn.

The choices you make after class 10 shape your entire career trajectory. Science, commerce, arts, vocational training, or diploma courses? Each path leads to different opportunities. I provide a comprehensive guide to career options after 10th in India: stream selection guidance, course details, top institutions, and the practical factors that should inform this critical decision.