With the number of active internet users reaching more than fifty percent of the global population and showing further rapid growth, companies and organizations have been trying to utilize the digital platform to increase their consumer outreach. Thus, digital marketing and marketing management today are considered indispensable for all companies and businesses.
Most companies are looking towards increasing their presence online and due to this, digital marketing has emerged as one of the most promising career options currently. If you want to start your career in digital marketing, there are a range of free but reputed courses offered by Google that you can opt for. Continue reading to know more about some of the popular Google courses in digital marketing.
Along with a wide range of career development and data and tech courses, google also offers a range of different courses in digital marketing that are absolutely free! Doing these courses are bound to give strength to your career objective in resume.
Here are the most popular Google courses that will help you in starting your digital marketing career:
Fundamentals of Digital Marketing
This free course by Google which is accredited by the Interactive Advertising Bureau Europe and The Open University will familiarize you with all the basics of digital marketing. It comprises 26 modules packed with quizzes and practical exercise to help you put your skills into action. After completing this course, you will be equipped with all the essential skills needed in digital marketing such as business strategy, content marketing, analytics and data insights, email marketing, SEO, SEM and web optimization. In addition to all this, you will also be provided with a downloadable certificate by Google.
Get a Business Online
This free course by Google provides you with all the knowledge required for starting and running a successful online business. This course, comprising 7 modules will teach you how to use e-commerce, how to build up your digital presence and how you can keep your business safe from hackers, while getting noticed at the local level.
The key skills you will learn at the end of this course include : business strategy, SEO, display advertising, SEM, e-commerce etc.
Make Sure Customers Find You Online
This is another free Google course that you can opt for to help your business grow. In this course you will learn some ways in which you can increase the reach of your business by connecting with more customers online. The course consists of 4 modules which will cover all the basics of how you can improve your search engine performance and use online advertising to boost your business. The key skills you will learn in this course include analytics and data insights, SEO, SEM and web optimisation.
Promote a Business with Online Advertising
This free course by Google will teach you how you can create a successful marketing and advertising strategy for promoting your business online. In the 5 modules of this course, you will learn how to use display ads, email marketing and video ads to increase your reach to the right customers for your business. At the end of this course, you will be familiar with the best practices in email marketing, local marketing, social media, video and display advertising, SEM and SEO.
How to Enhance and Protect Your Online Campaign
This is another free course offered by Google which will help you manage your online campaigns while keeping it safe from cyber attacks. Consisting of 12 modules, this course will familiarise you with the different tools and resources that you can use in order to support and protect and maintain your online campaigns. At the end of this course, you will learn some key digital marketing skills which include SEM, SEO, analytics and data insights, social media, online security, content marketing and creativity.
Understand Customers Needs and Online Behaviors
This free short course offered by Google will help you learn how to measure your activity while getting to know and analyse the needs and online behavior of your customers. By learning some basic web analytics skills, you can help your business ascertain the effects of their online campaigns and get much better results. Consisting of 3 modules, the course will equip you with some much needed skills in analytics and data insights and business strategy.
Promote a Business with Content
This is another free short course offered by Google in which you learn how to use your content in the best way to promote your business. In this course, you will learn how to make the best use of the tools like social media, video and content marketing to make sure that your business gets noticed by customers online. The course comprises 4 modules in which you will learn all the essential skills related to content marketing, social media video and web optimisation that will help you in starting your career in digital marketing.
Hope you found this blog on free google courses to start a career in digital marketing useful. Pursuing any of these courses can help you learn all the basic skills required to become an expert professional in this field.