Semrush for Amazon Review: How to Use It for Amazon Marketing?

Are you looking to up your Amazon marketing game? Semrush App Center can help!

Semrush App Center now has tools to help Amazon Business boost their product sales on Amazon using some neat product research, product SEO, product optimization and more.

There are two ways businesses and entrepreneurs use Amazon business.

  1. There are many who sell their products on Amazon and also on their own e-commerce websites.
  2. Then there are a chosen few who sell and market their products on Amazon only.

If you sell something online and still don’t have an Amazon Business account, you must get one. By becoming a seller on Amazon, you get access to the world’s #1 e-commerce platform, billions of users worth reach and unlimited potential.

As of now, more than 2.4 million brands and individuals are selling products on Amazon, and that number is steadily growing every year.

Whether your business is doing well at Amazon or not, you must regularly re-evaluate your approach every week or month and see how you can improve your sales.

For that purpose, you can go use Semrush’s tools for Amazon sellers, some of which allow you to A/B test your Amazon listings to ascertain which elements your customers like best. Moreover, it offers useful tools to improve your Amazon listings, check on traffic, and safeguard the integrity of those product listings.

In this article, I will review Semrush’s tools for Amazon, which you can find in the e-commerce category of Semrush App Center.

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SEMrush App Center for Amazon & ecommerce
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What can Semrush App Center for Amazon do?

The Amazon-related tools in Semrush’s App Center offer incredible potential for all kinds of Amazon merchants – both big and small. It comes with numerous powerful tools to help users improve the performance of their product listings on Amazon, such as:

  • Keyword Wizard for Amazon 
  • Listing Alerts for Amazon 
  • Traffic Insights for Amazon
  • Split Testing for Amazon
  • Listing Quality Check for Amazon
  • Product Research for Amazon
  • PPC Optimizer for Amazon
  • Search Insights for Amazon
  • Keyword Manager for Amazon

These tools influence the traffic, conversions, and visibility of Amazon listings. We will now discuss each of them in detail in the section below:

Keyword Wizard for Amazon

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The Keyword Wizard for Amazon helps you improve your Amazon SEO by picking up top keywords and searching for terms with high volume and low competition. It works very much like the Semrush Keyword Magic tool, except that it concentrates more on your Amazon listings and uses a database of more than 200 million keywords – one of the largest keyword research databases on the market.

Listing Alerts for Amazon

This tool monitors every one of your listings on Amazon and promptly notifies you in case anything goes wrong.

With its help, you can quickly respond to traffic loss and unwanted listing changes. It tracks your keyword positions, listing suppression, buy boxes, and prices.

Tracking an Amazon listing boosts your company’s oversight for products on Amazon. It is an excellent tool for checking price changes and observing how your rivals price their products.

Traffic Insights for Amazon

This is an analytical tool that you can use to compare and evaluate Amazon listings’ external traffic channels and scale your marketing strategy accordingly. It uses each item's ASIN (Amazon Standard Identification Number) to handle the process.

You might also see websites that presently link to your own product listings, allowing you to continue reaching out to those websites and making sure that they keep giving you coverage.

Split Testing for Amazon

The Split Testing for Amazon tool is a system for running tests on all your Amazon listings and finding out which images, wordings, and other elements help in increasing conversions most efficiently. Thus, you needn’t keep guessing to find out whether a description or image is appealing to your customers.

Listing Quality Check for Amazon

It is an overarching audit tool for Amazon sellers that checks listings for incompleteness, content errors, and following Amazon Guidelines.

Thereafter, it offers suggestions for listing optimization with a Listing Quality Score from 1 to 10, encouraging you to take action or to understand that a particular listing is properly optimized.

Product Research for Amazon

This is tool for researching and locating products that are most likely to sell well on Amazon. It displays profits and fees for each sale using up-to-date information about demand and an FBA calculator.

It also uses smart filters to identify products that provide high sales that have the highest profit potential.

PPC Optimizer for Amazon

Using this tool, you can optimize and automate all your Amazon advertising campaigns. It also helps you avoid tough competition, attract more customers, and swiftly look up more keywords that may provide benefits for your campaigns.

Essentially, it builds your semantic core without any lengthy processes. It provides effective possibilities to optimize your Amazon advertising campaigns.

Search Insights for Amazon

Search Insights for Amazon gives you insights into your keyword, traffic, and competition data for organic and sponsored positions in Amazon Search. If you’re familiar with the former Amazon Traffic Insights tool, the Search Insights for Amazon shows the same information.

With this tool, you’ll be able to:

  • Get insights to enhance your search visibility on Amazon
  • Uncover competitors’ keyword strategies and stay one step ahead
  • Focus on the most profitable keywords to help increase your brand exposure

Keyword Manager for Amazon

The Keyword Manager for Amazon makes it easy to organize all of your keywords in one location, including metric updates, and sorting and exporting insights. You’ll be able to access the most up-to-date search volume data from our 200M keyword database, allowing you to focus only on keywords with the highest potential for your business.
Keyword Manager for Amazon also includes an integration with the Keyword Wizard tool, making it easier than ever to upload keywords directly from the database. 


Sellzone’s interface is one of its greatest strengths, especially because it displays a consolidated dashboard to choose and test your Amazon product listings.

After going to the Tools tab in the main dashboard menu, you will see links to each of Sellzone’s features – the Keyword Wizard, Listing Protection, Traffic Insights, Listing Quality Check, and the original Split Testing tool from Sellzone.

You can now click the Listing Protection button to add listings and monitor for product ranks, Buy Box changes, listing suppression, and more.

In the Traffic Insights area, you can analyze one or more products to view detailed analytics, along with Google Organic, Backlinks, and Google Shopping ads. Similarly, the Keyword Wizard will help you identify the keywords that can fetch more sales.

To optimize Amazon SEO, set up a PPC campaign in the PPC Optimizer tool to polish your workflow.

Finally, you can get a Listing Quality Score by clicking on the Listing Quality Check. It will also give you a list of successful checks and recommendations to follow best practices and Amazon Style Guides.

If you’re a beginner, then you can also use the free Product Research tool to get fresh ideas on what product(s) to sell.


At the moment, all apps for Amazon in the App Center are available for purchase to users with an active paid Semrush subscription. They are actively working towards making those available without the need for a Semrush subscription.

  • Keyword Wizard for Amazon - $14.99/mo
  • Listing Alerts for Amazon - $29.99/mo
  • Traffic Insights for Amazon - $29.99/mo
  • Split Testing for Amazon - free 
  • Listing Quality Check for Amazon - $9.99/mo
  • Product Research for Amazon - $9.99/mo
  • PPC Optimizer for Amazon - $50/mo
  • Search Insights for Amazon - $19.99/mo
  • Keyword Manager for Amazon - $9.99/mo

Customer support

Users now have even more channels to expect support from. Whether it’s Semrush or App Center’s interface with feedback forms in every app, the corresponding support team for the product will always come to your aid.

The team provides support for its products through direct email on its website, and through social sites like Facebook, Twitter, and Instagram.


If you are an Amazon merchant, I suggest you try Semrush’s tools for Amazon in their App Center and see how they can improve conversions and quickly make better product listings on Amazon.

Semrush App Center
sellzone featured image

Semrush App Center now has tools to help Amazon Business boost their product sales on Amazon using some neat product research, product SEO, product optimization and more.

Price Currency: USD

Operating System: Web, Windows 7, Windows 10, Windows 11, macOS

Application Category: eCommerce, Marketplace, Shopping

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