14 Best Landing Page Builders for Better Lead Conversion

Looking for the best Landing Page Builders to create impressive landing pages and lead conversion pages for your online business? If you are, you are at the right place.

Why do you need Landing Page Builders?

I have already outlined what landing pages are and why do you need them. But if you try to build landing pages on your own — it will not only require extensive knowledge of web-programming languages (like HTML, PHP, JS and CSS) but will also take a lot of your time and money.

If you are a business, then forget this. Your time is precious, and you cannot learn programming from scratch now. Money, on the other hand, can be invested, though.

By investing in a good Landing Page Builder, you can take a step in the right direction and invest most of your time in marketing rather than wondering on how to create powerful landing pages.

The Best Landing Page Builders

There are hundreds of landing page builders, and selecting the best can be a real challenge. But don't worry; I will guide you through the best ones of the lot.

So, sit back and relax because here is a list of the best landing page builders that could give you all the answers you’re looking for:

Hubspot

Our #1 Pick.

Hubspot Landing Page Creator Free

The first landing page builder on the list is Hubspot, and unlike most of the options in the list, it has a very easy-to-operate interface without leaving out any of the good stuff.

Hubspot offers strong AB testing features with a flexible interface. The user also gets access to steady customer support and documentation system.

Although HubSpot does provide you with a full set of necessary features, the user has to be a member of its marketing hub to access most of them.

Hubspot is free to begin and use. At $49, you get access to the starter pack, which includes limited landing page-building features. To access the full version, you’ll need to max out at $800 per month and gain access to its professional plan, including in-built AMB tools and automation, dynamic website personalization, video hosting and management, and more.

Instapage

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The name itself holds all the secrets.

With Instapage, users can instantly create landing pages in the blink of an eye with over 500 pre-made template designs. Its powerful drag-and-drop builder also lets you create beautiful high-converting pages.

With Instapage, you are guaranteed faster page loads, with or without AMP. In addition, you get personalized AB testing and commendable real-time analytics software.

With a monthly subscription of $299, users can gain full access to unlimited landing pages without any conversion limit, GDPR compliance, SSL encryption, HubSpot integration, and much more.

Elementor Cloud

elementor cloud

Elementor is possibly the best landing page builder for WordPress. If you already have a WordPress website and need a total marketing suite to get started, install the Elementor plugin and give it a run.

But if you are starting fresh, Elementor Cloud - a hosted version of Elementor on managed WordPress is the a great place to start at just $129 per year.

Elementor’s affordable page builder and simple, easy-to-use interface is very viable for beginners.

Gutenberg

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Gutenberg or Block Editor or WordPress editor, whatever you call it, is a free landing page-building solution if you use WordPress. Since the entry of Gutenberg, WordPress has become an ideal solution for building landing pages.

While the Block Editor sports several page-building features on its own, you can also extend its features by adding several new blocks using new plugins from WordPress.org repository.

See the list of the best Gutenberg Block Plugins here.

Each piece of content in the editor, from an image to a paragraph to a headline, is its own block, and the blocks can be added, arranged, and rearranged according to the user's needs.

Not only is this clever, but it is also effective as users can intuitively create flashy pages without any disturbances in shortcodes and/or custom HTML.

Additionally, Gutenberg comes with premade templates called layouts if you are using a compatible theme or plugin. Plugins like UAGB and GenerateBlocks can greatly enhance your page-building experience as both come with premium quality landing page layouts.

Divi

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With its extensive customization and thousands of design options to choose from, Divi is one of the few drag-and-drop builders that can replace the default WordPress editor with a visually superior and exceptional editor.

Designers can easily make use of Divi's visual design controls by adding custom CSS to any element using the Divi code module. It also has a built-in split testing and fluid and intuitive interface.

Not only is it affordable at $89 per year, but the customers also get an option to pay a one-time $249 fee to gain lifetime access with premium support! To add more — Divi comes both as a theme and a plugin — so it is all up to you what you need. By paying $89 per year, you will have access to premium templates, bonus plugins, and WordPress themes from Elegant Themes.

Webflow

webflow banner

Webflow is a powerful and versatile platform for building visually striking, high-performance landing pages without writing code. Its powerful design tools enable users to create responsive designs, animations, and interactions easily.

Webflow's intuitive visual editor allows users to build seamlessly and style landing pages that automatically generate clean, production-ready HTML, CSS, and JavaScript code.

Additionally, Webflow offers a rich collection of pre-built templates and components, facilitating the rapid development of custom landing pages. With its robust features, Webflow empowers beginners and professional designers to create engaging and effective landing pages that drive conversions and meet their marketing goals.

SendPulse

Sendpulse

What sets SendPulse landing page builder from other tools on the list is the fact that it brings so much more to the table. SendPulse, a multi-channel marketing platform, helps marketers automate lead generation and nurturing by means of email, SMS, and messenger chatbot marketing.  

When it comes to a landing page builder itself, with SendPulse you can create a landing page, an online store, or a page for your social media bio. You can customize your page to your liking as well as add preferred subscription widgets and a payment system.  

SendPulse is very flexible in its pricing policy and offers most of the features for free with certain limitations in functionality. Paid plans start at around $8 and give more freedom in terms of features available to the user.

Unbounce

unbounce landing page builder

When anyone talks about landing page builders, it would be a mistake not to include Unbounce in the list. Having been around for 12 years, it has become one of the best tools for website developers, especially for landing page creation.

With Unbounce, one can create and optimize dedicated landing pages that prompt any visitor with one focused goal instead of a million other distractions.

Its powerful drag-and-drop builder and over 100 templates coupled with a built-in AI conversion power system make it easy to differentiate between what’s working and what isn’t.

With plans starting at $80 per month, Unbounce can feel costly. But you get what you pay for with Unbounce. Unlimited landing pages, pop-ups, sticky bars, and the list goes on!

GetResponse

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With GetResponse, you get access to a lot more features than any other landing page builder for the price you’re paying.

For just $15 per month, the user can unlock a set of tools like unlimited landing pages, a personalized website builder, unlimited lead funnels, and more.

The only downside to this is that beginners could find it difficult to find the different hays in the stack. The abundant set of features can turn out to be confusing for the average developer.

GetResponse also offers an elite reporting and analytics system with flexible email marketing options, but the user is forced to upgrade once any of the landing pages get 1000+ visits.

SendinBlue

SendinBlue Landing Page Creator

An email marketing software program at its core, SendinBlue has caught up over the years and now offers a reliable and unique drag-and-drop system with little to no flaws.

It also offers a set of custom-made templates that are sassy as well as dependable. Users can create their own designs and get pages published in a matter of minutes.

The users have to purchase the premium membership of SendinBlue at $65 per month to gain access to landing page builders, its integrated email marketing features, a neat AB testing system, automated marketing, and more.

LeadPages

Leadpages

Leadpages can be another viable option for you if you’re on the inexperienced side. Not only is it affordable, but it provides you with a bunch of features including 160+ templates to choose from, a powerful drag-and-drop builder, and great editing tools.

With a start-out package of $25 per month, the user can get access to an in-built A/B Testing system, real-time analytics, and more. And if you wish to upgrade to its PRO version ($45 per month), you get your hands on integration with Hubspot, Marketo, and Salesforce.

Wishpond

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Wishpond is one of the few landing page builders which gives you an entry to all its features including unlimited landing pages, popups, and social contests without charging a hefty amount.

Its simple drag-and-drop editor makes it easy for any marketer to create outstanding landing pages, without the need for acquiring any type of coding skill.

It also lets you fully optimize your landing pages with its A/B split testing and real-time analytics.

The basic plan starts at $49 per month, granting unlimited user accounts. The only downside of Wishpond is that your leads would be capped at 1000 per month and you’d have to upgrade your plan to increase the number gradually.

MailChimp

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With Mailchimp, users get a reliable marketing CRM, access to integrated email marketing features and unlimited landing pages.

A major reason why MailChimp is included in this list is that its landing page builder is free to start across all plans - even the free version!

If you want access to dynamic content, branding removal and more, you can upgrade to the essentials plan, starting at $9.99 a month all the way up to its premium plan which starts at $299 a month.

Ucraft

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Ucraft broke new grounds in the website building market with its abundant features, which come in at an affordable price. Its intuitive page builder and design flexibility will give customers the best bang for their buck.

The users can create unlimited landing pages across all plans, with a hefty amount of templates on hand and real-time analytics. Ucraft also offers SSL encryption on all plans.

FAQ

Which is the best free Landing Page Builder?

Hubspot. With features, price and integrations in mind Hubspot is the best landing page builder in my opinion.

Which is the best Landing Page Builder for WordPress?

Elementor, without any doubts.

What are the best Landing Page Builders for Small Businesses?

Hubspot, Instapage, and Landingi are the top 3 landing page builders for small businesses.

Conclusion

Landing Page BuilderNotable FeaturesPricing
HubSpotEasy interface, strong AB testing, customer support, and documentationFree to start; $49 Starter pack; $800/month Professional plan
Instapage500+ pre-made templates, drag-and-drop builder, fast page loads, AB testing, real-time analytics$299/month
LandingiSleek design, personalized popups and lightboxes, custom-built landing pagesStarts at $55/month; extra charges for additional features
Elementor CloudWordPress integration, affordable, easy-to-use interface$129/year
GutenbergFree for WordPress users, block editor, premade templates, plugin extensionsFree with WordPress
DiviExtensive customization, drag-and-drop builder, visual design controls, split testing$89/year or $249 one-time lifetime access
WebflowResponsive designs, animations, interactions, visual editor, pre-built templatesFree to start
SendPulseMulti-channel marketing platform, customizable landing pages, flexible pricingFree with limitations; paid plans start at $8/month
UnbounceDrag-and-drop builder, 100+ templates, AI conversion power system, unlimited featuresStarts at $80/month
GetResponseAffordable, numerous features, reporting and analytics, email marketing optionsStarts at $15/month
SendinBlueDrag-and-drop system, custom templates, integrated email marketing features, AB testing$65/month for premium membership
LeadPagesBeginner-friendly, affordable, 160+ templates, drag-and-drop builder, editing toolsStarts at $25/month; $45/month for PRO version
WishpondUnlimited landing pages, simple drag-and-drop editor, A/B split testing, real-time analyticsStarts at $49/month; lead limits apply
MailChimpMarketing CRM, integrated email marketing, unlimited landing pages, free to startFree; paid plans start at $9.99/month
UcraftIntuitive page builder, design flexibility, unlimited landing pages, SSL encryptionContact for pricing

It all comes down to your business. If it requires a sustainable approach with the best optimization tools to squeeze in and use every single detail, Hubspot and Instapage would be the match for you.

If you use WordPress to run your business, Gutenberg and Elementor could be what you’re looking for. One more honorable mention is OptimizePress, which is not in the list yet.

If you want a more cost-effective hosted approach, tools like Webflow, GetResponse, Leadpages, MailChimp, and Ucraft can do the job for you.

And then, there are tools like Sendinblue and Wishpond - which favor small businesses and large companies alike.

About Gaurav Tiwari

Gaurav Tiwari is a blogger, influencer and designer with expertise in brand regeneration and growth hacking. He is the co-founder of Gatilab, a successful digital agency focused on content and design.