Before social media blew up and is now used by about half of the world’s population, it had humble beginnings. The first social media site was launched in 1997, although it was quite basic, only allowing users to upload a profile picture and make friends with other users. Shortly after, blogging sites began popping up which became an overnight success, and the most popular of the early 2000’s was MySpace and LinkedIn.
These days it is difficult to find someone who isn’t connected to one social media platform or another. All of those people are possible followers, and even if you don’t have that many now, it just means that your account has potential. Perhaps you are feeling like it is taking a bit too long to get trending though, or you might need a head start.
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Creating content and still posting to social media can take a lot of time out of your day, so here are a few tips and some time-saving Twitter and Instagram tools for faster growth and increased engagement.
Hashtags are the Most Powerful Twitter and Instagram Tools
The hashtags that we know today were first used in the late 1990’s in order to categorize and create groups on Internet Relay Chat (IRC). It was only in 2007, when Chris Messina suggested using it for groups on Twitter, that it truly became popular.
For those who don’t know, a hashtag is a pound/hash symbol (#) followed by letters or numbers, and they are used to categorize content on social media. Using hashtags makes it really easy and simple for users to find posts that have been tagged with a certain hashtag.
If you are looking to increase the growth of your account, then hashtags are what you are wanting to use. They’re a way of targeting content to your audience, as well as increasing your exposure and reach.
Use Task Ant to Find the Best Hashtags
Thinking of hashtags for each individual post can be difficult, and more importantly, time-consuming. If you are looking for some help, try out a tool like Task Ant. This tool is currently being used for Instagram, but the developers are wanting to expand to Twitter soon.
Task Ant gives the most popular and effective hashtag suggestions to users for specific topics, as well as giving users the ability to save sets of hashtags to easily copy-paste later.
More followers means better authority
Main article: How & Where to Buy Instagram Followers
Many people are under the impression that a high follower count is an indicator of a social media account’s success. While this is partly true, there are many other factors to take into consideration.
For example, an account might have 10,000 followers, but 6,000 of those are bots, 2,000 are inactive, 1,000 hardly ever engage with the content posted, and the other 1,000 passively like a few posts every now and then.
This affects the account in many ways, such as not being shown in the recommended accounts to follow, or the content never trends. This means the account will never naturally grow because engagement vs follow count is not a good ratio.
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Use Twesocial to Gain Followers Organically
If you are struggling to grow your account naturally, you can check out a service like Twesocial. Twesocial is an organic marketing service for Twitter, and boasts 10,000+ active clients. After signing up for the service, you will be asked to answer a few questions related to the audience you are trying to attract. Once that is done, an account manager and team will take over and handle everything from the hashtags that are used, the frequency of posts and more importantly increase exposure and finding real followers to engage with.
I have already written some more articles on how you can gain more followers on Twitter and Instagram without paying a penny.
- Top 10 Best Tips to Increase Your Twitter Followers
- Tricks to Easily Increase Instagram Followers and Engagement
Additionally, I wrote a review on GetInsta, an Instagram tool to help you gain more followers for free or by investing some money.
Engage to be engaged
Leaving a thoughtful comment on the post of a regular user goes a long way to a reciprocal interaction.
Liking a few photos from a user that liked one of yours might result in a new follower. More than that, replying to the comment of a follower will increase future engagement, as more people will feel comfortable to comment.
Use Planable like tools to do direct publishing
Planable is an intuitive and WYSIWYG (what you see is what you get) design and publishing tool especially made for Instagram. With Planable, you can coordinate large-scale social media campaigns and view your content exactly as it would appear on the feed.
Planable allows users to schedule and collaborate on their Instagram content with little no hassle. The solution supports multiple formats – videos, images, stories – which can be edited and customized.
For a bird-eye view of their Instagram campaigns, Planable offers four viewing mods: list, calendar feed and grid view. The latter option is especially useful for users who want to plan and see how their grids will look like ahead of time. Add to that a workspace where parties can openly collaborate and share feedback on content and a multi-level approval workflow, and you can be sure that with Planable, no piece of content will be released into the wild without going through the motions first.
One of Planable’s latest features is Instagram direct publishing. This allows users to schedule and publish their content (stories included) directly through Planable, without requiring any extra steps – like fiddling with push notifications in the middle of the night.
Increasing engagement is extremely important to the growth of your account as high levels of engagement increase your chances of being recommended, or even a post trending, which helps massively to increase your exposure.