Millions and millions of websites have been launched to date, and the internet is awash with sites both good and bad. What are the main features that make up a well-built website? While there may be some debate, the following lists some of the most common ones.
5 Core Features of a Well-Built Website
User friendly navigation
A website isn’t much good unless you can find what you are looking for easily, so the navigation scheme needs to be clear enough for everybody to use – even those who have a limited amount of technical knowledge. Your users need to be pushed in the direction of the most important pages too. You should also place calls to action in conspicuous places, allowing you to direct users towards what you want them to do.
Professional look and appeal
Whether you build the website yourself or use a web development agency, a well-built website needs to look professional and consistent with your brand across your marketing campaigns and social media platforms. This is how you are going to ensure that your customers will trust you enough to give you their custom. A well-designed site does not necessarily mean that it is all-singing and all-dancing. Instead, a clean and straightforward layout can end up being more practical and stylish. There are many elements to consider, including the color scheme, font sizes, and overall image quality.
Fast Website Speed
These days, people are not willing to wait for hours on end for a website to load. Therefore, website speed plays an integral role in how well it has been designed. While you may have all the beautiful graphics in the world, if people cannot find them, they are not going to end up doing you much good at all. So, you need to make a special effort to minimize all factors that could be contributing to a slow loading speed.
While a website only needed to work well on a computer or laptop in days gone by a website, this is no longer the case. So many searches are made using mobile phones that you cannot ignore the importance of a site that has been optimized for mobile usage. No matter what is being used to access the site, it needs to look appealing and be displayed in its very best light.
Search Engine Optimization
For some, search engine optimization (SEO) is a complete mystery, but a site that has been well-built in the first place will have this quality in bucketloads. SEO is not just about stuffing in lots of keywords and hoping that people are going to stumble upon your website as a result. In fact, it involves several different factors, but many of these can be controlled right from the start rather than having to go back and update your site at a later date.
Getting these five features right in the first place can go a long way towards making sure that your website enjoys the level of success that you are looking to create.