Have you noticed just how many brands have started to use Instagram as a marketing tool but are wondering if this actually works? Are you thinking about using Instagram to market your business but don’t know if you will benefit from doing this?
As we all know, Instagram is a social media platform that has had incredible growth for the past few years. With more than 1 billion active monthly users, it's no wonder brands are flocking to this app as an advertising opportunity. The advantages of using Instagram are immediate engagement and interaction with your audience on a daily basis, increased brand awareness, and less expensive ads compared to other platforms.
If you are reading this right now, the chances are you’re in search of ways to grow your business on social media. One of the best ways to do that is by creating an Instagram account. Then, you should find an audience for your account and one of the most effective ways is by taking advantage of growth services like Growthsilo that can help you build your online presence by getting you the right followers. This is a fully managed growth service that boosts your account organically and is listed as one of the best sites to buy Instagram followers. If you are new to Instagram, you might not know how it will benefit your company, so here are a few ways.
A great way to engage with audience
Today, we have moved far beyond just traditional advertising where you sell a product to your audience and don’t get feedback for a while. When using Instagram, one of the biggest benefits is that you have direct contact with them and are able to actively engage with them in the moment.
Not only is engagement good for brand awareness, but people love when they feel noticed and appreciated and engaging with them, as a business or brand, is the perfect way to do this. Instagram offers so many different ways in which you can engage with your audience, from replying to direct messages, responding to comments, liking and sharing other users’ posts, or even following people back. One of the biggest benefits of being able to engage with your audience is that you can get real time feedback on your brands and products.
Brand awareness and loyalty
One of the best things that comes along with the previous point of being able to engage with your audience is that you create a better sense of brand awareness and there is much more brand loyalty among the customers and users of Instagram.
Not only can you grow your account organically using Instagram, but you have access to billions of people who make use of the platform, meaning that your brand awareness will skyrocket if you make use of the platform correctly.
User generated content
One thing that people don’t take enough advantage of on Instagram, but would definitely make business marketing so much easier, is user generated content. User generated content can come in so many forms from people sharing your content, to people using hashtags that you have created, to people even recreating some of your videos or challenges.
The biggest benefit of user generated content is the fact that it eliminates a ton of work that you would otherwise have to be doing. User generated content essentially allows you to have much more brand awareness without even having to lift a finger, which makes it one of the greatest aspects of marketing on any social media platform, but Instagram in particular. Not only will this help with brand awareness but it can also help with the growth of your account, and then in turn the growth of your business as a whole.
One of the best things that Instagram marketing has to offer business that traditional marketing just won’t allow for, is directing more traffic to your website. Most people won’t want to visit your website if they can’t get to it within a few clicks as this becomes tedious and not worth the time or effort. Instagram removes all of the challenges of visiting a website and allows you to link your website directly into your profile making it so much easier for people to find it.
Directing traffic to your website is one of the best ways to grow your business or brand and Instagram is the perfect way to do this. If people like your products or services and want to check your business out, they can now do it with complete ease.