7 Essential Tools to Help Start Your Business

Starting and launching a business can be deeply rewarding on a personal level, but no one will argue that it’s not intense and time-consuming. You will need help to get your new company off the ground quickly and efficiently. Fortunately, a host of affordable resources already exists.

In this article, I have listed some of the best and essential tools that can help you start your business. Without further ado, here are the tools:


For: Project Management and Team Organization

asana home

Today’s digital workforce offers maximum flexibility for companies to hire talent locally or from anywhere in the world. The more spread out your team members are geographically, the more important it is to have a good communication and productivity tool to keep everyone on task. Asana has a good reputation among users for allowing them to do just that.

Asana, which is a cloud-based platform, makes it possible for businesses to collaborate, communicate, manage, and organize their tasks from their desktop or tablet computers. Companies of any size can use it, and the platform makes it possible to manage multiple projects at the same time.

Users seem to especially appreciate the second feature because it keeps them from mixing projects up and becoming confused about what is due and when. Here are some additional features included with an Asana membership:

  • Assign tasks and subtasks in multiple projects
  • Create columns and sections to keep your tasks organized
  • Customized fields
  • Due dates and times
  • Forms
  • Goals
  • Manual rulesets
  • Milestones
  • Timeline of task and project deadlines
  • Work approval function

Asana has received recognition online as being the best for team organization.

Tailor Brands

For: Business Formation and Branding

tailor brands

The Limited Liability Company (LLC) business structure is the most popular choice among small business owners due to its benefits and simplicity in formation.

Tailor Brands provides you with all the forms you need to complete for your state to become a recognized LLC. The process of becoming an LLC involves seven simple steps:

  • Give your LLC a unique name
  • Choose the state where you intend to do business
  • File articles of incorporation with your Secretary of State
  • Choose a person to receive communication on behalf of your LLC as a registered agent
  • Create an operating agreement with your business partners
  • Apply for an Employer Identification Number (EIN)
  • Be sure to comply with all federal and state tax requirements

While working through the process of becoming an LLC, Tailor Brands remains available to provide unlimited support.

Tailor Brands also offers a logo design service where you can create a logo for your new business within a matter of minutes. Just enter the name you want to appear on your logo, answer a few additional questions, and the possibilities for your new logo appear on the screen. If you don’t like what you see at first, you can always change the wording or answer the questions a bit differently.


canva app

For: Marketing and Design Assets / Also see: Canva Alternatives

Canva offers both free and paid subscription options. The free version allows individuals to design a project on their own or through collaboration with others. Examples of features in the free version include:

  • 5 GB of cloud storage
  • 250,000 free templates
  • Drag-and-drop editor
  • Several printable products you can design and have delivered to you
  • Over a million free graphics and photos

The paid version can be a good choice if you’re an entrepreneur, individual, or freelance designer who needs access to unlimited content. Please note that Canva’s paid option is only available to one person, so you wouldn’t be able to share your membership with any collaborators. However, you receive at least twice as many features as people who use the free version. Examples include:

  • 1 TB cloud storage
  • 100 brand kits with logos, fonts, and colors to help you establish a brand identity
  • Customer support available 24/7
  • Over 100 million stock photos, graphics, audio, and video
  • Over 610,000 free and premium templates with new designs available daily

You can save money on the paid version of Canva by opting to pay yearly rather than monthly.

Google Analytics

For: Free Web & App Analytics

Marketing Platform Analytics

The Google Analytics platform collects data from your apps and websites to provide valuable insights into how well your business performs online. The service is free. Here are the types of data you can expect to find:

  • Forms automatically submitted by website visitors
  • Number of users currently on your website
  • Pages they visit and how long they remain on each page
  • Types of browsers people use to find your website
  • Website your visitors were visiting when they left that site and clicked over to yours
  • Whether they arrive at your website via a mobile device or website

When you’re working with a tight marketing budget, Google Analytics can help you maximize your return on investment. By paying attention to trends in Google Analytics reports, you can make better decisions regarding future campaigns based on how users typically interact with your content.


For: Email Marketing / Also see: MailChimp Alternatives

Mailchimp Home

MailChimp is a marketing platform built for small businesses. You can choose from among four membership options, including free, essentials, standard, and premium. Pricing for all but the premium account assumes that you have 500 contacts or less. The premium package is for businesses with 10,000 or more contacts each month.

Regardless of the package you choose, MailChimp gives you the ability to compare your company’s emails to the emails performing best in your industry. You also receive insights that enable you to focus your marketing efforts on potential customers who are most likely to convert to a sale along with predictions of who will buy again. Below are a few features from each of the package options.


  • Email support from MailChimp for the first 30 days
  • Pre-made email templates


  • A/B testing
  • Basic customer journey automation
  • Onboarding assistance


  • Campaign manager
  • Chat and email support available 24 hours a day, seven days a week
  • Enhanced customer journey automation
  • Pre-built and custom-coded email templates
  • Predictive segmentation


  • Dedicated onboarding
  • Multivariate and A/B testing
  • Priority email and phone support

MailChimp offers a free 30-day trial for the essentials and standard packages.


For: Building Websites

squarespace home

You don’t need coding knowledge to build a website with Squarespace. After you sign up for an account, the first thing you need to do is choose a template for your new website. Here are several other features available to you with a Squarespace membership:

  • Analytics and reports from your website
  • Connected experts and services
  • Domain name registration
  • E-commerce templates
  • Email marketing tools
  • Extensions for point-of-sale systems
  • Integration with social media
  • SEO and search engine solutions
  • Tax and checkout payment tools
  • Website drag-and-drop design and editing feature

Squarespace offers four affordable options ranging from $16 to $46 a month as of early 2023. These include personal, business, basic commerce, and advanced commerce.

The personal package allows you to have up to two contributors, while the other three packages allow for unlimited contributors. All packages provide SSL security, unlimited bandwidth and storage, templates for all occasions, and SEO features to improve the visibility of your website. These are the standard offerings, and you receive several more with each package upgrade.


For: Accounting & Finance

xero home

If you’re like most new small business owners, you have deep passion for your product or service, but not necessarily keeping the books. Since tasks like invoicing your customers and managing your cash flow are unavoidable, working with Xero can make your life a lot easier. The company offers three plans. Below are a handful of features available at each level.


Recommended for new businesses, self-employed individuals, and sole traders, the least expensive package offers the following:

  • Send up to 20 invoices monthly
  • Enter up to five bills monthly
  • Use the Hubdoc feature to capture receipts and bills
  • See your business snapshot at a glance, such as short-term cash flow


You might want to consider upgrading to this package as your business starts growing. Features beyond the early package include:

  • Send unlimited quotes and invoices
  • Enter unlimited bills
  • Bulk reconciliation of transactions


After you have been in business for a few years, you might find that this package works better for you. You will enjoy these features that are not included in the other two packages:

  • Ability to use multiple currencies
  • Expense claiming
  • In-depth analytics
  • Project tracking

All three packages allow you to add Gusto Payroll Processing for an additional $40 per month. Packages range from $13 to $70 monthly as of early 2024.

Starting a business is an exciting time in your life. The more resources you take advantage of, the sooner you can launch your business and start turning a profit.