Digital Strategy · India

One digital strategy. Every channel pulling one way.

I audit your channels, spend, and market, then hand you one connected plan with KPIs tied to revenue instead of vanity metrics. The plan comes from someone who builds the sites and runs the campaigns, not from a slide deck factory.

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Plans drawn from 850+ client engagements, not theory

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Track record

Clients since 2008
850+
Projects delivered
2,000+
Notable brands
90+
Client revenue influenced
$8M+
Lifetime search impressions
248M+
Sites running my plugins
10,000+
Articles published
2,100+
Reached via govt campaigns
300M+

Work delivered for, or alongside, teams at:

What it costs

One engagement. One price. A plan you can actually run.

The deliverable is a prioritized roadmap grounded in your numbers, not a 60-slide deck of frameworks. Execution afterward is optional and quoted separately.

Digital strategy engagement
₹40,000one engagement · about 2 weeks
  • Full audit of your current channels, spend, and analytics
  • Market and competitor research with real openings named
  • A prioritized 12-month roadmap across SEO, content, ads, and email
  • KPIs tied to revenue, with baselines measured now
  • Budget allocation matched to funnel stages, not habits
  • A walkthrough call plus 30 days of follow-up questions
Book the strategy engagement

Execution retainers for content, SEO, or CRO pick up where the plan ends, only if you want them.

All prices include GST.

How this runs

You'll know the price and the plan before I touch anything.

Audit

I go through your analytics, ad accounts, content, and funnel with access, not screenshots. Every rupee of current spend gets traced to what it bought.

You leave with: an honest read on what's working now.

Research

Competitors, search demand, and your buyers get mapped against each other. The gaps where you can win show up here, and so do the fights not worth picking.

You leave with: named openings and named dead ends.

Roadmap

Everything gets ranked into a 12-month plan: what to do, in what order, with what budget, judged by which KPI. Each item is concrete enough to hand to whoever executes.

You leave with: a prioritized, budgeted roadmap.

Handover

We walk the plan together so your team owns it, not just receives it. For 30 days after, questions and adjustments are on me.

You leave with: a team that knows Monday's first task.

A note from me

How I build a strategy

I start with your money, not your marketing. Which offers earn, what a customer is worth, and where the last ten sales actually came from tell me more than any channel report.

I refuse to recommend anything I haven't executed myself. I build the sites, run the SEO, and set up the tracking, so nothing in your roadmap is a theory I read somewhere.

And the plan gets shorter, not longer, as I work. A strategy with forty priorities is a to-do list; the one you get says what to skip.

— Gaurav

Before you write in

This isn't for every site.

Worth starting

  • You're spending on marketing already but can't say what it returns.
  • Your channels run in silos, each with its own vendor and story.
  • You have someone, in-house or hired, who can execute a clear plan.
  • You're about to raise spend and want it aimed before it grows.
  • You want a builder's plan, not an agency pitch for their own retainer.

Look elsewhere

  • Your budget for this is under ₹30,000. Start with a single-channel audit instead.
  • You have no marketing spend or traffic yet. Get a site and one channel moving first.
  • You want someone to run your ads day to day. This is the plan, not a media retainer.
  • You've already decided the tactics and want a document that agrees with you.
  • You expect the strategy itself to produce leads. Execution does that; this aims it.

If you want to:

  • Stop guessing which channel deserves the next rupee
  • Connect the silos so SEO, ads, and email compound
  • Measure what matters with KPIs tied to revenue
Book the strategy engagement

Common questions

Not answered here? Ask directly and you'll hear back within 24 hours.

What does the digital strategy engagement cost?

The engagement is ₹40,000, and the price includes GST. That covers the channel audit, market and competitor research, the 12-month prioritized roadmap with KPIs and budgets, a walkthrough call, and 30 days of follow-up questions.

How is this different from hiring an SEO or ads agency?

Those are single channels; this decides which channels deserve investment at all, in what order, and how they connect into one funnel. It's also vendor-neutral: I have no retainer to sell you into, so the plan can honestly say "spend less here."

Do you help execute the plan afterward?

If you want. I can deliver the content, SEO, and site work myself or guide your team while they run it. Plenty of clients take the roadmap and execute fully in-house; it's written so that works.

What if the strategy doesn't work?

Every recommendation ships with the KPI that judges it and a baseline measured before you start, so you'll know within a quarter what's moving and what isn't. A plan that can't be proven wrong is a horoscope, and I don't sell those.

Is this worth it for a small business?

If you're spending on marketing, usually yes, because focus is worth the most when budgets are small. If you have no site, no traffic, and no spend yet, skip this and put the ₹40,000 into getting one channel live first. I'll tell you that on the call.

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Gaurav Tiwari

About me

So, who's writing your content?

2,100+ articles published under my own byline.

Content clients hire the writer, not an agency content mill.

I was a teacher before I was a developer. I taught mathematics to competitive-exam students, which is why I explain hard things plainly instead of hiding behind jargon.

What I'm actually good at is the join: technical SEO, fast front-ends, and content treated as one system instead of three vendors blaming each other.

  • 2,100+ articles under his own byline
  • 248M+ lifetime search impressions
  • Ghostwriter for SaaS and hosting brands
  • Editorial systems that outlive the engagement
  • $8M+ revenue influenced by content
  • 850+ clients since 2008
More about meRead my writing

Tell me where the money goes now.

List your channels, roughly what each costs, and what you think is working. I'll reply with whether the engagement fits and the first thing I'd dig into.

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Replies within 24 hours, usually the same day