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Most WordPress Black Friday deals look bigger than they are. A “70% off” banner usually covers the first year only, and the plugin renews at full price 12 months later.
Several vendors also discount the first year all year round, so their Black Friday cut is smaller than the banner suggests. The number that matters is what you’ll pay in year two, and whether the sale beats the everyday price.
I’ve put 15 WordPress plugins, themes and builders side by side below: what each one offered last Black Friday, what to expect on November 27 and what it renews at. Most vendors post their offers in the 2 weeks before Thanksgiving, and Rank Math has already set its sale for October 28 to December 3, 2026.
Quick Picks
These are last year’s real offers next to today’s list prices. All prices are in US dollars except Rank Math, which now bills in euros.
| Product | Black Friday 2025 | Price now | Renews at |
|---|---|---|---|
| Elementor Pro | Up to 20% off (Expert $164, list $204); Essential not discounted | Essential $60, Advanced $108, Expert $204 a year | List price |
| Divi | 25% off: $67 a year or $187 lifetime | $89 a year or $249 lifetime | Lifetime never renews |
| Bricks Builder | No sale | $79 to $249 a year, $599 lifetime | Same price every year |
| Crocoblock | 40% off everything, code bfcroco2025 | All-Inclusive $199 a year, Lifetime $999 | List price when you bought |
| Astra Pro | Up to 40% off; Astra Pro $59 (list $69) | Astra Pro + AI $99 first year | $149 a year |
| Kadence | 30% off yearly plans, $150 off lifetime | Nexcess plugin stack from $350 a year | $350 a year and up |
| GeneratePress | GeneratePress One $99 (list $149) | GeneratePress One $149, GP Premium $59 a year | Full price |
| Blocksy Pro | 40% off yearly, 30% off lifetime | $69 to $149 a year, $199 to $499 lifetime | Normal rate |
| Rank Math PRO | Down to $4.08 a month at the peak (55% off) | €7.99 a month first year | €8.99 a month (€107.88 a year) |
| WP Rocket | 40% off: Single $35.40 | Single $59.95 a year | Full price |
| Perfmatters | 30% off, code BLACKFRIDAY | Personal $29.95 a year | 15% off list, automatically |
| WPForms | Up to 70% off: Pro $159.60 | Pro $199.50 first year (list $399) | Full list price |
| Gravity Forms | Elite $159 (list $259) | Basic $59, Pro $159, Elite $259 a year | Regular price |
| Fluent Forms, FluentCRM, FluentCart | Forms and CRM 40% off first year; FluentCart lifetime from $249 | Forms $79, CRM $129, Cart $199 a year | List price |
| xCloud | Lifetime panel deal from $399 for 5 servers | 1 server free, then $5 to $3 per server a month | Monthly at list |
Almost every discount here is a first-year price, so a product you won’t renew at full price isn’t a bargain at any discount.
Black Friday 2025 vs 2026
A lot of WordPress pricing changed between last Black Friday and this one. Four changes matter most when you compare offers.
Bundles replaced single products. Kadence is now sold to new buyers only inside Liquid Web’s Nexcess plugin stack with LearnDash, Give and The Events Calendar, from $350 a year. Astra moved to “+ AI” plans that start at $99 and renew at $149. Elementor added Elementor One at $180 for the first year, and Crocoblock added an All-Inclusive Plus tier with its AI site builder.
Lifetime deals are getting harder to find. FluentCart stops selling lifetime licenses on October 30, 2026. Crocoblock dropped its $750 Freelance Lifetime plan, Kadence lifetime isn’t sold to new buyers and xCloud’s lifetime panel deal is closed for now. Divi, Blocksy, Bricks, Crocoblock, Astra and Fluent Forms still sell lifetime licenses.
Some prices went up quietly. Rank Math switched from dollars to euros at the same numbers, so its $8.99 plan is now €8.99 for US buyers too. WP Rocket moved from $59 to $59.95, Elementor Advanced went from $99 to $108 and Crocoblock’s single-plugin prices rose, with JetEngine going from $43 to $75 a year.
Everyday discounts shrink the Black Friday gap. WPForms sells every plan at 50% off the first year all year. Last year’s Black Friday added 20 points on Elite, 10 on Pro, 5 on Plus and nothing on Basic. Rank Math runs a 10% to 15% first-year discount every day.
What to Expect This Black Friday
Only Rank Math has dated its 2026 sale so far, and WPManageNinja has teased “up to 40% off” on its Fluent plugins. Going by what each vendor did in 2024 and 2025, this is how I read the odds:
- Likely: repeats from vendors that ran the same deal 2 years running. WPForms, GeneratePress, Blocksy, WP Rocket, Perfmatters and Crocoblock all did.
- Likely: Rank Math’s sale from October 28 to December 3, 2026, with its deepest prices around Thanksgiving week as in 2025.
- Possible: Divi at about 25% off again and Elementor at up to 20% or 30% off some plans.
- Possible: Gravity Forms on Elite only, as in 2025, or on every plan, as in 2024.
- Unlikely: a Bricks discount, a FluentCart lifetime license after October 30, or a standalone Kadence deal for new buyers.
Before you buy any of them, check 3 things:
- The everyday price. If the vendor already discounts the first year, the real Black Friday saving is only the difference.
- The renewal price. Assume you’ll pay full price from year two unless the vendor says otherwise in writing.
- The lifetime break-even. A lifetime license pays off once it costs less than the yearly plan over the years you’ll keep it.
Here’s a worked example with Divi’s 2025 Black Friday prices, assuming the yearly plan renews at its $89 list price. Lifetime cost $187 against $67 for the first year and $89 a year after, so lifetime came out cheaper in the third year. If you expect to use Divi for 3 years or more, lifetime is the better buy.
Page Builders and Themes
Builders and themes are where lifetime deals still exist, so this is where a Black Friday purchase can save the most over time.
Elementor Pro
Elementor’s Black Friday cuts are modest, and the discount only covers the first year.
- Black Friday 2025: up to 20% off Pro plans from November 25 to December 3; Expert was $164 instead of $204 and Essential wasn’t discounted
- Now: Essential $60, Advanced Solo $84, Advanced $108, Expert $204 a year; Elementor One $180 for the first year, then $228
- Renews at: list price on every plan
- Expect: another sale starting the Tuesday before Thanksgiving, which is when the 2024 and 2025 sales began
Divi
Divi’s Black Friday is Elegant Themes’ biggest sale of the year, and Divi Lifetime is one of the best-value lifetime licenses in WordPress.
- Black Friday 2025: 25% off yearly ($67) and Lifetime ($187); Lifetime + Pro was $197 upfront, then $130 a year for Pro services
- Now: $89 a year or $249 lifetime, unlimited sites; Divi Pro $277 a year
- Renews at: lifetime never renews; Elegant Themes doesn’t list a separate renewal rate for the yearly plan
- Expect: a similar sale in the last week of November; the 2025 sale ran November 25 to December 2
Bricks Builder
Bricks didn’t run a Black Friday sale last year, so the price you see today is the price you’ll get.
- Black Friday 2025: no discount; prices before and after the sale were identical
- Now: Starter $79 (1 site), Business $149 (3 sites), Agency $249 (unlimited) a year, or $599 Ultimate Lifetime
- Renews at: the same price every year, since there’s no introductory discount
- Expect: no sale; buy it when you need it
Crocoblock
Crocoblock is worth waiting for if you build dynamic sites with JetEngine, because it has taken up to 40% off 2 years running.
- Black Friday 2025: 40% off everything with code bfcroco2025, November 24 to December 3; Lifetime was $600 instead of $999
- Now: All-Inclusive $199 a year (1 site) or $399 (unlimited); All-Inclusive Plus with the CrocoBuilder AI builder $249; Lifetime $999
- Renews at: the list price in force when you bought, which then stays fixed
- Expect: a similar 40% sale in late November
Astra Pro
Astra’s “up to 40% off” was mostly smaller cuts last year, and its plans have changed since.
- Black Friday 2025: Astra Pro (3 sites) $59 instead of $69; the 40% applied to one lifetime bundle
- Now: Astra Pro + AI $99, Essential Toolkit + AI $199 and Business Toolkit + AI $279 for the first year
- Astra Pro add-on alone: $69 a year or $249 lifetime
- Renews at: $149, $299 and $429 a year for the “+ AI” plans
- Expect: a sale on the new plans; check the renewal price before you compare it with last year
Kadence
New buyers can’t buy Kadence on its own anymore, which changes the Black Friday math completely.
- Black Friday 2025: 30% off yearly plans (Express $49 instead of $69) and $150 off Lifetime Ultimate ($749)
- Now: sold only in the Nexcess plugin stack with LearnDash, Give and The Events Calendar, from $350 a year for 1 site
- Renews at: $350 a year and up, with no introductory discount
- Expect: no standalone Kadence deal for new buyers; existing customers should watch for an early-renewal discount like last year’s 25%
GeneratePress
GeneratePress ran the same Black Friday deal in 2024 and 2025, and it’s an easy one to plan around.
- Black Friday 2025: GeneratePress One for $99 instead of $149, and GP Premium for $44 instead of $59, from November 17 to December 1
- Now: GeneratePress One $149 a year (GP Premium, GenerateBlocks Pro and GenerateCloud), or GP Premium alone $59, each for up to 500 sites
- Renews at: full price
- Expect: the same $50 off GeneratePress One
Blocksy Pro
Blocksy’s lifetime plan is the theme deal I’d buy on Black Friday, since its 30% lifetime discount repeated last year.
- Black Friday 2025: 40% off yearly and 30% off lifetime with code BFCM2025, November 20 to December 6; Business lifetime was $210 instead of $299
- Now: Personal $69, Business $99, Agency $149 a year, or $199, $299 and $499 lifetime
- Renews at: the normal rate for yearly plans; lifetime is a single payment
- Expect: the same 40% and 30% split
Plugins
Plugin deals are almost all first-year discounts. The ones below either renew on fair terms or offer a real cut over the everyday price.
Rank Math PRO
Rank Math PRO is the SEO plugin this site runs on, and its Black Friday is the one sale already on the calendar.
- Black Friday 2025: PRO from $4.92 a month billed yearly, dropping to $4.08 (55% off) on November 26 and 27
- Now: PRO €7.99 a month billed yearly for the first year; US buyers are charged in euros
- Renews at: €8.99 a month (€107.88 a year)
- Expect: a phased sale from October 28 to December 3, 2026, with the deepest price likely around Thanksgiving
The “$25,000 worth of offers” in last year’s banner was a bundle of free partner coupons for hosting, plugins and tools. Judge the sale on the PRO price.
WP Rocket
WP Rocket’s 40% Black Friday discount is real, but its new 3-year plan can be cheaper over the long run.
- Black Friday 2025: 40% off new licenses from mid-November to December 4; Single was $35.40 instead of $59
- Now: Single $59.95, Plus $119.95, Multi from $299.95 a year; a 3-year prepaid option at 30% off arrived in October 2026
- Renews at: full price, with no renewal discount
- Expect: 40% off the first year again
Here’s the math for a single site, using last year’s 40% applied to today’s price. A Black Friday first year at about $35.97, followed by 2 renewals at $59.95, comes to about $155.87 over 3 years. The 3-year prepaid plan costs $125.64 upfront, so it wins if you know you’ll keep WP Rocket that long.
Perfmatters
Perfmatters is cheap to start with, and it’s one of the few plugins that discounts renewals.
- Black Friday 2025: 30% off with code BLACKFRIDAY, through December 2
- Now: Personal $29.95, Business $59.95, Unlimited $124.95 a year
- Renews at: 15% off automatically on every renewal
- Expect: the same BLACKFRIDAY code, which it also ran in 2024
WPForms
WPForms’ Black Friday is worth waiting for on Pro and Elite, and pointless on Basic.
- Black Friday 2025: Elite $179.70 (70% off), Pro $159.60 (60%), Plus $89.55 (55%), Basic $49.50 (50%), identical to 2024
- Now: 50% off the first year every day; Pro $199.50 (list $399), Basic $49.50 (list $99)
- Renews at: full list price: Basic $99, Plus $199, Pro $399, Elite $599
- Expect: the same 4 prices again
Gravity Forms
Gravity Forms changed its Black Friday deal last year, so it’s hard to predict.
- Black Friday 2025: Elite $159 instead of $259, new licenses only, November 24 to December 2
- Black Friday 2024: 50% off every new license (Basic $29, Pro $79, Elite $129)
- Now: Basic $59, Pro $159, Elite $259 a year
- Renews at: the regular price; sale discounts don’t apply to renewals or upgrades
Fluent Forms, FluentCRM and FluentCart
WPManageNinja’s Fluent plugins have already teased “up to 40% off” for Black Friday, and FluentCart’s lifetime license ends before the sale starts.
- Black Friday 2025: Fluent Forms 40% off the first year ($47 instead of $79) or 30% off lifetime
- Also in 2025: FluentCRM 40% off the first year ($77 instead of $129), and FluentCart lifetime from $249 throughout
- Now: Fluent Forms $79, FluentCRM $129, FluentCart $199 a year for 1 site; FluentCart lifetime from $249 until October 30, 2026
- Renews at: list price for yearly licenses
- Expect: up to 40% off the first year; no FluentCart lifetime license after October 30
If you want FluentCart on a lifetime license, buy it before October 30. After that it’s sold yearly only, and Black Friday won’t bring it back.
Hosting
Hosting has its own Black Friday cycle, with intro prices that renew much higher. My Black Friday web hosting comparison covers 14 hosts with their renewal prices. One control panel belongs on this page too:
xCloud
xCloud is a hosting control panel for your own cloud servers, and its lifetime deal is the one to watch.
- Black Friday 2025: lifetime control panel from $399 for up to 5 servers, managed hosting excluded
- Now: 1 server free (10 sites), then $5 to $3 per server a month; managed hosting from $5 a month
- Renews at: monthly at list price; the lifetime deal has no renewals
- Expect: the lifetime deal may return, but xCloud’s deal page shows it as closed for now
Browse WordPress Deals by Category
These pages track current coupons and offers by category, and they update as vendors post their Black Friday deals:
- WordPress theme deals on GeneratePress, Kadence, Blocksy, Astra and more
- Page builder deals on Elementor, Bricks, Divi and add-ons
- Form plugin deals on Gravity Forms, Fluent Forms and WPForms
- SEO plugin deals on Rank Math, AIOSEO and SEOPress
- WooCommerce plugin deals for wholesale, product feeds and store tools
- Marketing plugin deals for popups, email and conversion tools
- Block editor plugin deals for Gutenberg block libraries
- WordPress hosting deals for shared, cloud and managed hosting
- WordPress lifetime deals that are still on sale
- Elementor add-on Black Friday deals for Elementor users
FAQs on WordPress Black Friday Deals
When do WordPress Black Friday deals start?
Most start in the 2 weeks before Thanksgiving and end between December 1 and December 4. Rank Math starts earliest, on October 28, 2026, and WP Rocket was live by mid-November last year.
Do Black Friday discounts apply to renewals?
Usually not. Almost every WordPress vendor applies the Black Friday price to the first year only and renews at the list price. Perfmatters is an exception with an automatic 15% renewal discount, and Divi’s Black Friday price on Pro services recurred each year.
Is a lifetime license worth buying on Black Friday?
Yes, if you’ll use the product for about 3 years or more. Divi Lifetime at last year’s $187 became cheaper than the yearly plan in the third year, and Blocksy and Crocoblock lifetime licenses follow similar math.
Which WordPress products don’t go on sale for Black Friday?
Bricks Builder didn’t discount last year and has kept the same prices since January 2024. New buyers also can’t get a standalone Kadence deal, since Kadence is now sold only in a bundle.
Are WordPress Black Friday deals better than the everyday price?
Not always. WPForms already gives 50% off the first year every day, so its Black Friday price on Basic was the same as normal. Compare the sale price with the everyday price, not with the list price on the banner.
Final Remarks
Buy only the tools you’d renew at full price, because that’s what you’ll pay from year two. For lifetime value, Blocksy and Divi were last year’s best buys, and FluentCart’s lifetime license is worth grabbing before October 30.
For yearly plugins, set a calendar reminder a week before the renewal date. That’s when you decide whether the tool still earns its full price.