In the ever-expanding world of today, it is very hard to keep up with the competition if you don’t incorporate responsive design into your websites. By using responsive design you ensure that your content is properly displayed, irrespective of what device you use to access particular type of information. The list below is compiled for those who are not yet sure whether they should be using responsive design when designing their new website. It will help them understand why having responsive design in place is so important for their business.
This is one of the top benefits associated with responsive design. If your design is responsive, it ensures the best possible experience for the visitor on all types of devices from stationary personal computers to tablets and mobile phones. Many companies already rely on responsive layouts to allow visitors to experience the look and feel of functional and aesthetically pleasing designs, no matter what kind of device they are using to access information with. Some layouts are even touch-enabled, which means they can be controlled by touch screens.
If your website doesn’t have a responsive design, you will have a hard time maintaining multiple versions of the same website for desktop computers, tablets, mobile phones and so on. You will either be required to manage different versions of your site yourself or require someone to do it for you. This means multiple updates for multiple versions. Having just one website with a responsive layout allows you to edit all versions of a website at the same time. You can leave your worries behind, assured that no matter what kind of device your audience is accessing your site with, they will be presented with an optimize version for this particular device for optimal user experience. Responsive design is a way to track visitors more efficiently.
Having a single website with responsive design grants you the option to track users based on how many clicks it receives. If you have several versions of your website, it will be harder to examine user statistics for the reason that these will be divided among the number of versions your website has.
Your SEO is substantially improved as a result of using responsive design because the clicks you get are not split across many websites. Furthermore, if Google discovers that you have duplicate content of a number of places, your SEO rankings will suffer, which will make it more difficult for your website to be listed in the first few pages of search results.
Technology is changing constantly. The use of responsive design allows you to adapt more easily to these changes as you will be able to update the layout of your website as soon as new devices become available.Using responsive design is cost-effective.
It may be more expensive to create a responsive design as a start, but having one in place ensures you will not be required to pay a company or an individual for maintaining a number of versions for many years to come. Once you have a responsive design in place, you will need to make only one update at a time, making this type of design a more cost-effective solution in the long run.
The “enhanced campaigns” of Google have now converted the web into a place where the targeting of devices is the same, irrespective of whether the user is on a desktop computer or a tablet. What it means is that a responsively designed website can make the most out of the same landing pages for mobile and non-mobile versions. This in turn makes it more convenient and easier for people to manage their PPC.
When compared to their non-optimized and non-responsive counterparts, responsive websites have lower bounce rates. When a website displays on different types of devices, it usually doesn’t have anything that could hamper its functionality or compromise it in a way. Many websites consider this helpful.
This by itself is one of the main and more important reasons for using this particular type of design. Google is fond of it, as using one URL and one version of a website makes content easier to read, interact with, share and link to.
Google wants to be able to load mobile pages in a second or less. A responsive design doesn’t use queries to redirect users to another URL and, as a result, the load time of a page is significantly reduced. On the other hand, if a user is required to wait for too long for a page to load, it is very likely that they will leave.
Tip: If you are curious about how fast your existing website is on mobile devices, there are online tools like mobiletest.me, that can help you determine that.
Apart from the aforementioned factors, responsive design has a number of other advantages. Some of them are as follows:
- The offline browsing experience of users is improved.
- Both conversion rates and sales of a website are improved.
- Mobile and tablet audiences are increased.
- Both time and cost for various mobile developments is saved.
- Search engine visibility is increased.
As searches by businesses on mobile devices are rapidly increasing in number, companies are required to develop their websites in a way that accounts the needs and requirements of mobile users on the Internet. Together with the increase in the visibility of a brand, this saves both time and cost on developing a mobile site.
If you still have any doubts on the responsive design’s advantages, consider the fact that there are more than one billion Chinese mobile phone customers and 400 million of them use their devices to access information on the web.