Ever wondered what went wrong, as you planned & worked hard to optimize your website in every aspect of web designing & SEO. But the conversion rate now you notice is nothing compared to the things you put together in your plan. Go to your site stats and check how many pages at average does a unique visitor view? 1 or 2 or more? If the number is less than 2, then your site has a really bad conversion ratio. This amount of views per visitor means that your visitors just enter, and… leave! What? But why do they go away? You say you have everything a consumer will need. Then why aren’t people clicking through? In this guide, we will learn about essentials of conversion ready pages and how you can make one such perfect page and get more sales in Black Friday or any such sales event.
- How can more conversion be achieved?
- How to tackle decreasing conversion rate?
- Creating a conversion ready landing page
- Structure of the best landing pages
- Three Critical Elements of Any High-Converting Landing Page
How can more conversion be achieved?
There isn’t a single answer to this question. There are several elements that affect clicks & engagement. Reports tell that if properly designed, 45% readers landing on an internal page of your website, always return to your homepage. There, on the homepage, you can engage them in other site activities by showing a perfect homepage. A perfect homepage, also called landing page in internet marketing, can convert your reader into a subscriber or even a buyer.
Also it can be daunting to get more customers without conversions. Most business owners tend to focus on different aspects of digital marketing such as social media and SEO but invest little effort in their web design.
Your design is the first thing that prospective customers will notice once they visit your website. They can use it to ascertain your degree of credibility. A good UX will encourage them to take the desired action.
Leverage white space
There is no need to fill up empty space with text and other elements. In fact, this is distracting and will only make your web pages appear cluttered. Leaving some space around graphical elements is the key to making your content readable.
More so, negative spaces will allow online visitors to focus on your CTA, which is essential for conversion.
Simplicity is the key
Ensure that you maintain simplicity in your web design to drive more conversion. The best websites adhere to this principle. It’s advisable to look for ways to make things less complicated whether you hire an expert or handle the design project on your own. Web visitors rarely want to be distracted as they search for information. They will likely choose a site with a clean interface. In view of this, eliminate any irrelevant elements and use minimal text.
Powerful CTA buttons
Powerful CTA buttons are one of the essential elements that can’t be underestimated. They are useful for increasing the conversion rate. Users visit your site because they believe you can meet their needs. The process of finding information should be fast and straightforward.
Try to make the area around your CTA buttons clutter-free. A conversion rate audit will reveal issues and you can fix them easily.
Use the right colors
The colors you choose can make or break your website design. They also influence how online visitors perceive your brand and their purchasing decisions. Opt for an appealing color scheme that suits the type of image you want to portray to your target audience.
How to tackle decreasing conversion rate?
Nothing can make a website/blog owner feel worse than seeing the conversion decreasing. For them some things must have definitely gone wrong during the business planning and web-design. Dozens of aspects are there for you to contemplate to yield the conversion exhilaration on the site you’re operating on. Many tricks and methods are known to lift the converting rate on the site in case you have faced such an irritating dispute with your site. So, don’t worry things are easy to improve, just check all the viable schemes to improve the miss.
Popups can be the healing pills for your web page in the mission of lifting your site’s converting rates. The great range of popup types and components are there to assist you in such cases. The utmost pieces of components will quickly revamp your web page’s converting.
Enforce the popups in clever manner and the outcome will markedly surprise you! Keep some handy crafts of popup usage in your thoughts and get the maximal output on your site.
Your web page will develop at a rapid speed and your sales’ growth will amaze you with the high level.
You can never repeat the first blush. If you’re ruling a web page, think about the presentation carefully and consider all the littlest aspects to make a finest first blush. Make your web page look as welcoming as possible. The components of the total look and impression may include the web page colors, the structure of the site – make it as clear as possible.
One of the most fascinating tools to provide a fine first blush on your site newcomers are the popups. The finest way to deliver your word to your site newcomers. Include anything you wish in the popup window to make your word as powerful as possible.
Construct and implement a popup on your site to share your ideal first blush and charm your site comers in one blow.
Add a welcoming image to the popup, it can be the image of your team members, or a cartoon like one. The chief requirement in this case is to have a positive effect on the viewer.
Besides the image, you should add a creative and a motivational text to allure your users at once. Just tell them you’re happy to welcome them on your site, this is enough.
Know your audience well and you’ll achieve better heights in your path to success.
Website owners very often lose their positions being less informed about their audience. Especially in the case of online shops, the familiarity is a very vital point to consider.
The conversion ratings can fall at a rapid speed if you’re not concerned about your site shoppers.
A perfect solution is separating your stuff into categories according to age groups, sex, and seasons. It’s a very much welcomed practice, and the shoppers do like seeing products divided into categories.
Use analytics for each category page on the site and use the statistics to display targeted offers to your shoppers.
For instance, if you see that the statistics of the visits of ladies’ summer collection is higher than the rest of the categories, you can make a super attractive proposal on your site for the specific groups of your shop.
Take a very popular summer clothing item, a crop-top, for instance, and offer a discount for that one item.
Discount offers can be shown in months like September to provide guaranteed sales in November’s black Friday. This is the perfect time for making sales on summer items. Just make sure the discount is enough convincing for the shoppers to make them buy the crop-top in autumn. 🙂
Once again, a great way of showing the discount offer would definitely be a beautifully constructed popup, shown on shopping pages, for once per shopper.
Web page owners sometimes forget about the view on mobile of the sites. You must contemplate all the aspects of your site to make it as responsive as possible. It should fit any screen size and don’t lose the look in resizing. On the mobile screens the site should be easy to regulate and should be as clear as possible.
When it comes to the usage of the popups on mobile devices, it’s vital to contemplate a lot more not to irritate the visitors. As, on a mobile screen it’s much harder to access the page when a huge popup shows up and you can’t seem to close it. This is why you must encounter the such tiny aspects to have an appropriate web page for any screen view.
A couple of crafts will help you to apply proper and not irritating popups on your site, for mobile gadgets.
- Set up some opening delays for your popup on mobile devices. Users will like the idea of not seeing a popup just after settling on your site.
- Use popup dimensions that will cover no more than the 50% of the screen. The viewers should be able to see the web page stuff when the popup opens.
- Add a popup that will surface when the visitor clicks on a button. This is the best praxis, actually. If they wish to observe your proposal in the popup, they will open in themselves.
- Make sure the close button is visible and functional enough, so if you’re showing a popup the viewers can immediately close it if they don’t need it.
Let’s say you own a movie’s web page, where people watch films online. What could be even useful than showing the movie trailer in a popup? Construct a Video popup, make it clear, add it on a button, like “Watch the trailer” and provide users an opportunity to check the trailer before starting the movie.
Use Quality Images
High quality images are invariably adorning for the view and they really add some weight to the stuff you’re representing. So, if you really want to have a fancy look on your site, you just have to include high quality images on your site.
We have to admit that low-grade images are turning the look less attractive and are decreasing the seriousness effect of the site.
Pay greater heed to the colors and the resolution of the images on your site. They have to be delightful to the eye and should allure the viewers.
The same refers to the popups on your site. They are the pieces of the stuff on your site, and they must as well be quality constructed to have their input in increasing the conversion on your site.
So, if you’re planning to involve popups on your site, you must acknowledge that the images in the popup are no less vital. Implement high quality images in your popup to be pleasant for your site guests and promise a conversion upgrade.
Even if you’re using a Contact form popup type to become reachable for your users, you should contemplate adding alluring, quality images to make it even attractive and hike the odds of reaching out to your viewers.
Clear CTA Buttons
Clarity in everything is always evaluated. Do your best to make your web page content, your offers, your design every component on your site, as clear as possible. Your web page is supposed to be easy to understand for all the viewers. Encounter every single detail to make the site maximally straightforward for all the viewer categories on your site.
It may sound rude, but you should structure your site so that even the dumbest viewer can understand the point. Put in all your efforts, make research to be as understandable for your viewers as possible.
The same relates to popups on your site. If you’re using any popups that contain call to action buttons, ensure your button texts are clear as well. Besides the overall capacity of your popup, that must be clear as well, you must pay a greater attention to the clarity of your call to action buttons. Double-check the text is easy to read and check if it’s on point. So if a user sees the button, he/she understands at once what’s it for. I mean, there are many cases that you see a button and can’t really understand what will happen if you click. This is misleading and very bad for your site conversion. So, if you’re offering something to your users, make sure they understand what the buttons will bring to them on click.
The converting rate the essential point of any web page. The goodness of your web page is defined by the conversion ratings. You can have a beautifully designed web page, but if you don’t encounter some essential points to make it SEO friendly and responsive for your users, your whole work will become in vain.
That is why you must know the methods that will turn your web page extra converting and intelligently structured to bring you more profit. Verify you are ready to make the finest first blush for your site newcomers, this might be vital for your conversion.
Pay a greater attention to the intimacy with your devotees. Make researches and investigate the inclinations and tastes of your site visitors to propose them things they will like.
Don’t forget about the responsiveness of your site on different devices. Do not limit yourself with the perfect view and functionality on desktops. Make sure the site looks and functions on other devices as good as on desktops.
Quality comes first in any field, in any project. Provide quality in everything you do. The images you use on your site should be so good to allure your viewers and engage for actions lucrative for you.
If you have call to action buttons on your site (in the popups), check the clarity of them. Make sure if the texts on the CTA buttons are clear to understand and work in their aim.
In other words, if you want to stop the decrease of the conversion of your site, you ought to simply be serious when taking steps in structuring the site. Investigate, make researches and do your best to provide the best quality for your users. This way your conversions will rapidly rise up and you’ll have much extra proceeds with your site visitors.
Creating a conversion ready landing page
Creating a landing page, is actually even more challenging than pulling traffic to it. A landing page must be clean, fast loading and conversion ready with productive action elements (buttons, links, forms etc.). You can design the landing page anyway you want, but make sure to focus on just one-thing: conversion.
According to Nick Carson
There are plenty of rules and principles of great design but when it comes to a website’s landing page, it is almost an exact science. It’s about ‘conversion-centered design’, or using the design of the landing page to persuade a user towards a particular action.
Very true! But as we said, there’s no single way to achieve a better level of conversion friendliness. How can just one example show the ways to boost conversion? There are hundreds of ideal examples on internet with which you can learn & get inspired.
Let’s quickly go through some great landing pages. They may be of old flavor to you, but these are the sites I’ve been inspired for a long. Let’s see our favorites and then we will see what makes a landing page conversion friendly.
…easing with halves.
Buffer is a sharing tool for multiple social networks, including Facebook & Twitter. With an image on left with big call to action and sign-in buttons on right, bufferapp.com is an ideal example for those who are willing to boost their user base. Not just social sign-ins but signing-in with email is equally easy. As sign-in & register pages are the same, visitors don’t need to look for an extra page for different conversions. Just enter your details, tap either of login or sign-up & you are ready to.
rdio.com is a free ad-supported music streaming service working in all major countries. rdio’s candid graphics & huge calls to action are sufficient to make you an rdio lover. A slide-out menu is always there for curious visitors.
3. Coupon Machine
… land to the roots.
If properly designed, content focused websites can be exceptionally conversion ready too. The prime examples, YouTube and Wikipedia like websites have preferred content over creativity.
Coupon Machine is coupon collecting web portal which recently got my attention with its newly introduced flat design & click ready blocks. One of its own kind, coupon machine is another example of how effective regular web designs can be.
With proper call-out elements, Coupon Machine invites you to click on the buttons. And once you click on one, you see the coupon code you were looking for. But wait, affiliated shop’s web-page also opens in next tab. That’s one effective engagement technique commercial webmasters are aggressively trying now-a-days.
… simpler means better
Dropbox is not just our favorite cloud storage service, but a guru telling you the most amazing truth of conversion : “Keep simple”. With merely a dozen words and an image on the homepage, it calls you to engage for a long or just go. The bold call to action, Your stuff, anywhere, is always ready to hunt you from Yours.
… never let it go!
World’s largest free blogging tool, WordPress.com has an amazing conversion ready intro page. It has the real potential to convert a reader into a writer. WordPress.com has achieved perfection in every theory of conversion. It won’t easily let you skip the homepage by showing great calls to action & features along with a huge centered button. And once, you enter it — knowing it’s free — you will suggested various upgrades (and even trial packs).
By going through these examples, you will understand that reader-engagement can never be achieved using a single web design theory. You will always need to experiment with all of your web elements to meet readers’ requirements as well as recent design trends.
Structure of the best landing pages
Landing pages work like a funnel. From a single headline to bunch of buttons and call-to-action, every element works in unison with conversion in mind.
Each part of a landing page is designed to answer specific questions that your visitors may ask.
- Headlines provide your visitors a clear idea of “what your product or service is” and “what does it do.”
- Supporting headlines briefly expounds on the “how can the product or service help me” question.
- Visuals condense the “what your product is?”, “what does it do?”, and “how can it help?” questions in an easily digestible medium.
- Aside from explaining in detail what you are offering, the copy also answers the “why should I buy your product or service” question.
- Social proof showcases “what other people or organizations think of the product or service”
- Lastly, the job of the call-to-action is to answer the visitor’s questions of “where do I sign-up or buy?”
Let’s see the crucial elements of a high-converting landing page and figure out how can we apply them to our own.
1. Captivating Headline
Your headline is the first element visitors see when they arrive on your landing page. Its purpose is to capture their attention and entice them to view the rest of the page.
Have a good enough headline and the visitor might just view your landing page up to the end. On the other hand, make a bad impression and they quickly leave your website.
on average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
When writing headlines, a good rule of thumb to follow is to use powerful adjectives that pique the interest of the visitor so that they are driven to view the rest of the page.
2. Supporting Headline
If there’s a Robin for Batman, there’s a supporting headline for your primary headline. Supporting headlines provide extra information that you wish to convey.
You can’t compress your message in your headline since a headline’s primary job is to get the attention of your visitors.
A supporting headline’s role is to provide a brief yet inspiring explanation of “how your product or service can help the visitor.”
3. Eye-catching Visuals
Fact: Humans process visual data better compared to text. To prove a point, research does show that humans process visuals 60,000 times faster than the latter.
Translating it to landing pages, your visitors see and process images and videos on your page first more than anything. They can actually get the gist of your page by just using visual cues.
But aside from scientific evidence on how humans process visuals, there must be more reason as to why they work.
Visuals can help communicate your message emotionally to drive a point. They have the power to make visitors feel a set of feelings from happiness to sadness, from reassured to insecure.
Just remember not to go overboard with the visuals because it can ruin your user experience and increase your webpage’s latency. If you find your page’s load speed slowing down, consider using a content delivery network to remedy the problem.
4. Clear and Concise Copy
In a perfect conversion ready landing page, your copy answers the visitor’s questions on “why should I buy your product or service.”
These well-structured persuasive sentences or paragraphs aim to convince the visitor to take action depending on the conversion you have in mind.
Copywriting is easier said than done. It seems like a pretty basic task until you start crafting those words.
But there are some quick hacks you can follow to get those perfect wordings in place. One such hack is to always think of your customer when writing copy.
Know your customer. Identify their pain points and their aspirations then communicate tailor-fitted reasons why your product or service solves their problems and helps them on what they want to achieve.
Your copy must also be clear and concise all throughout the landing page. Avoid instances where your copy includes too much fluff and jargon.
4. Authentic Social Proof
We are more likely to buy something if it is endorsed or recommended by someone else, especially if it is a person we know or we can relate to.
Ever saw a TV ad for a detergent powder that showcases testimonials from their users? That’s one kind of social proof.
Social proof works incredibly well on a landing page. According to Nielsen, 92% of people will trust a recommendation from someone they know.
On the flip side, the same study also said that 70% of people will trust a review from someone they don’t even know.
Aside from testimonials, there are also other kinds of social proof. For example, you can also display the logos of your customers or clients, like what Upwork did above.
But, no matter what kind of social proof you use, remember that it must always be authentic and comes from a real person or organization.
5. Consistent Call-to-action
You’ve captured the attention of a visitor and got them convinced that they should buy your product or service. The next question to answer is “where do I sign-up or buy?”
A call-to-action (CTA) is the last card under your sleeve to make your visitors convert. It’s a specific and actionable statement, usually inside a clickable button, that guides your visitors on what to do next.
A landing page can’t be called a landing page if there is no CTA since, in the first place, a landing page is a web page that’s designed for a single objective – conversions.
Crafting CTAs that are clear and consistent with your copy is one key to a high-converting landing page.
You can also take it up a notch and introduce popups for a more attention-grabbing way of emphasizing your call-to-action.
These distinct landing page elements work hand-in-hand to make your visitors complete a desired action.
But even though they are distinct, they share one common aim that you must keep in mind when building landing pages – they answer your customer’s burning questions.
Every element of a landing page aims to shed light on key questions that your visitor may ask when visiting your page.
If your landing page does not answer the what’s, where’s, why’s and how’s of your visitor, reconsider how you structure it by using this article as a cheat sheet.
Three Critical Elements of Any High-Converting Landing Page
There are so many factors that influence website conversion rates but one of the key areas to concentrate on is the landing page. This covers a great deal of scope but there are certain elements that will leverage higher conversion rates and by spending more time and effort on these areas, you will see great results. When the online marketing world is so competitive, we need every bit of help that we can get.
These 3 elements will help you to drive your conversion rates up and get ahead of your competitors:
1. A compelling CTA
Having a strong call to action is vital to getting conversions from your landing page. A call to action is a button or some text that gets the reader to do what you want them to do. It could be subscribing to a newsletter, it could be calling your business, or completing an enquiry form. However you set up your channels for potential customers to contact you, your CTA will encourage website visitors to do the required action.
The positioning of a CTA is of high importance for a conversion ready page. It needs to stand out from the rest of your page content and be easy to find. Most high performing websites place a call to action at the top of the landing page. Another key element of success for a CTA is the contrast it has against the rest of the page, using different colors and colors that make it look more urgent will help to drive more conversions.
You also need to think about the wording that you use, as you are trying to persuade someone that they can’t live without your product or that you have all of the solutions to their problems. At the same time, you need it to be short and succinct – a very difficult balance to achieve!
2. Simple & Uncluttered Pages
Don’t make the mistake of cluttering your page in your attempt to show your visitors everything that your company has to offer. Giving them too much to look at and to take in can confuse and distract, which are two things that will kill your conversion rates.
Keeping your landing page simple will ensure that they get that one biggest message that you want to get over to them. Leaving white space isn’t bad practice; it can enhance the user experience by making it easier for the user to digest information. It also ensures that your CTA will really stand out.
Putting loads of content onto that first page may seem like a great idea at the time but research shows that more simple landing page designs get higher conversion rates. You might try and impress your visitors with loads of images or big sections of text to convey the benefits of choosing your company but the landing page is not the right place for these things. If you want to use images, make sure that they are high quality, are relevant and are used sparingly.
3. Blazing fast site load speed
Did you know that a 1 second delay in your site speed can result in a 7% reduction in conversions? How fast your landing page loads is determined by a number of factors, including which web host you select. If your web host cannot provide high levels of performance then you are going to suffer in terms of conversion rates. Users hate to be kept waiting, so the faster your pages load, the more conversions you will get.
Other factors that influence the page loading speed include how well the page has been optimized. For example, using large images that haven’t been compressed can really slow down the page. If you are not sure how to optimize your images, it is well and worthwhile spending time to learn. Once you understand it better you will be able to ensure all the images on your website are optimized and not causing your website to slow down.
Once all the critical elements are taken care of you will be all ready for your sales, deals and similar actionable elements. You will have all your guns blazing for the next cyber deals, Black Friday and other digital events. That’s all from me for now. Feel free to drop your own ideas in the comments.