Do you want more traffic visiting your website? If so, then some search engine optimization is what you probably need. At first glance, this can seem pretty random; however, there are specific algorithms that look for particular elements in determining website rankings. Keep reading to learn a number of SEO tips you can use to enhance how much visibility your website gets.
In terms of content, it can be tempting to do several short pages about one topic, but these days it’s actually better to do one long page. Google is emphasizing long-form content, and many online users are becoming suspicious of what they consider clickbait, as they’d rather scroll through one page than have to click through multiple sections.
Use proper keyword density and stick to that
Proper keyword density is crucial to SEO success. The old rule used to be that keyword density should be under 20 percent of the whole page, but even that much can look like keyword stuffing to Google. Single-digit percentage points are better.
Help Search Engines index your site with Sitemaps
Having a sitemap is crucial to your SEO success. A thorough site map means that search engine spiders can crawl your entire site instead of just certain pages. Having said this, try not to have a site map with more than 100 links. If your site is so huge that this won’t work, consider having multiple sitemaps. Just make sure they are very closely linked together. Another advantage of having a site map is that it makes your website easier to navigate for users, so they are more likely to find what they are looking for and they’ll stick around your site longer.
Do keyword research from time to time
Search engine optimization often starts before your website even exists, in terms of keyword research. Find the keywords that would work best for the kind of website that you’d like to use. It’s powerful when you can find search phrases that have high volumes of search traffic, good payouts for ads, but no real content or competition out there yet.
Keyword research is what lets you understand the specific search terms that people are using in order to navigate certain categories. You need to highlight and emphasize such key terms across your site in order to boost the search engine rankings.
Proofread what you publish
Proofreading is a crucial part of any website, and yet it sometimes gets neglected. You need to either go over all the text of your website very carefully to be sure it’s free of errors, or you need to have someone do that for you. Search engines are really quite adept these days at finding spelling and grammar mistakes, and they penalize sites that don’t fare well in this category.
Proper Descriptions Matter a lot
Make sure that the opening sentences of the first paragraph of your website can also be used as an HTML meta description tag. Some search engines actually look specifically at that content instead of the specific tag as they decide what they are going to list as the site description for their listings. You can hurt your search engine optimization if you have the wrong content here.
Give Internet Fresh Content
If you want to boost your traffic flow, reference current events and keep your content updated regularly. This will give readers and users a reason to keep coming back to your site after they’ve already visited before. Sites that are updated with fresh content also rank better than ones that are static or stale in the eyes of search engines.
Blogging is a great way to add fresh content with regularity without making constant changes to the rest of your site.
Search engine bots are always hunting for new material that’s not outdated. Also, if the content is any good, then people might share it on social media, giving you more traffic and more backlinks to rank with.
Get the best of Google My Business pages
Register your business as a free Google My Business listing and keep that updated with regular content. Ranking Google My Business pages can help your site do better with local search results.
The search engine optimization process offers just what the name promises. If you use the SEO tips provided in this article, then you’ll benefit from climbing up the search engine rankings, and you’ll see more folks visiting your site. Use any of these SEO tips you can to make your website better. The results might take anywhere from six weeks to six months to really show up, but you’ll notice the difference over time.