It’s true that a beautiful photography portfolio is a must-have for a successful photography website. However, photographers aren’t the only people who can benefit from this addition to their sites. You can use portfolios to show off products, highlight events, and improve your SEO. And with a WordPress website you can create the portfolio easily, even if you don’t know coding at all. It’s even possible to do this for cheap as you can easily avoid hiring a professional web designer.
Why Does a Portfolio Matter for a Website?
The age of information has changed human perception to the point that according to studies, the average human now has the attention span of about nine seconds. This means that everyone who wants to catch the attention of anyone needs to do so very quickly. That’s exactly why visual content is the king of marketing these days. And this is also why basically every website can benefit from a beautiful portfolio.
Photographers, designers, and artists can use it to show off their works. E-commerce shops can display products using portfolios. Regular personal and business blogs can add a few portfolios to diversify content and attract traffic through beautiful visuals.
Overall, adding a portfolio to your WordPress website is a skill everyone should have. But you also need to remember that just any portfolio or photography portfolio won’t do. For it to make an impact the portfolio itself as well as every other part of your website must be beautiful.
It also needs to be well-optimized and keep the images within it optimized. This is essential to ensure the best website loading speed, which is an important SEO ranking factor.
This won’t be an issue if you are a coding pro and web designer yourself. However, those aren’t common skills. And this is exactly why you should choose WordPress as your website building platform. WordPress was designed specifically to make it easy to work with for everyone. You don’t need to have even basic coding knowledge to get a WP website up and running. In addition, if you use the right tools, you will be able to add a customizable portfolio to it without spending a lot of money.
How to Create a WordPress Website Portfolio?
If you can’t create a beautiful portfolio for your website from scratch, you have two ways to go. The first is to hire a professional to develop a custom-made portfolio feature for you. This should produce the most impressive result if the web designer you hire is talented and skilled. However, the services of highly-qualified professionals are very expensive. Therefore, the majority of small and beginner website owners can’t afford it.
If not a custom website feature, you can either purchase a “custom-made” ready portfolio feature from some database or use one of the best WordPress portfolio plugins. This choice should be easy because a single portfolio is non-flexible and might not fit your website’s design perfectly. Plugins, on the other hand, are very affordable and customizable. Therefore, by getting one you essential get a solution that will allow you to add a limitless number of different portfolios to your website. And you’ll be able to adjust them just so in order to fit your chosen theme.
The best thing about the WordPress platform is that plugins do all the work for you. This means you don’t need to know or understand coding. You simply need to download and install the plugin and activate it from your website administration panel. Then, you will only need to play around with the available settings and features to create the type of portfolio you want.
What a WordPress Portfolio Plugin Can Do?
WordPress portfolio plugins are versatile and each has some unique features. But the basic functions of these solutions are similar. Therefore, you can expect any good plugin to:
- Create a variety of galleries and albums in different styles.
- Create galleries that include GIFs and videos as well as images.
- Provide you with a vast selection of lightboxes.
- Do some basic photo editing with filters and color settings (gamma, contrast, etc.)
- Use some effects and masks when editing pictures.
- Optimize the images for SEO.
- Add watermarks or password-protection to protect your images.
- Add social media sharing buttons to further improve marketing.
At the moment, portfolio plugins that offer the best value for money are Modula, Final Tiles Grid, Portfolio Filter Gallery, GridKit, and Envira.
When choosing a plugin to use you should focus on the features it offers and ease of use. A good solution will allow you to customize portfolios to a great extent. It’s best when there is a free version of the plugin or a trial you can use to find out what it’s capable of.
Also, note that aside from offering a chance to build customized galleries and albums easily, the solution should also offer a range of premade options. Using them can save you time or help you get inspiration for your own custom designs.