Best WordPress Email Marketing Plugins in 2022

If you are running your email marketing business online and you use WordPress for this, you should be using at least one email marketing tool. In addition to those, there are some WordPress email marketing plugins that can help you in your marketing efforts by offering visual and lead generation solutions. In this article, we have listed some of the best WordPress email marketing plugins for email list building. Hope you will be able to find one that works for you.

Why do Email List Building?

Regardless of your area of specialization, it is of great importance for you to put together an efficient email list. In the long run, it will help you get more targeted traffic and develop a stronger bond of trust with your customers. Creating an email list is an absolute necessity to operate an online business in today’s corporate world successfully. A properly handled email list of subscribers can give you much better results than promoting yourself on social media platforms like Twitter and Facebook.

The best approach for this is to allow your readers to subscribe to your email list with ease and convenience. For that, you could incorporate optin forms in important spots of your site, such as the sidebar and the area just underneath your content. Thanks to the wide range of both premium and free plugins now available online, it is more convenient than ever to add opt-in forms to any website powered by WordPress.

In this guide, I have listed 8 of the most helpful plugins for list building available today. With their help, you will be able to get more email subscribers quickly.

The Best WordPress Email Marketing Plugins

These are our choices for some of the best WordPress plugins for list building in 2022.

  1. Convert Pro
  2. Landing Page Builder plugin by PluginOps
  3. Bloom
  4. OptinMonster
  5. Optin Forms
  6. WP Subscribe Pro
  7. Ninja Popups
  8. Thrive Leads

Let us now take a closer look at each of these plugins.

Convert Pro

Wordpress email marketing plugin convertpro

Convert Pro is notable for allowing you to use some pretty helpful targeting rules for your forms. Under these rules, you will be able to target your opt-ins by various conditions, such as the content on your website, signed-in WordPress users, referrer, new vs. returning visitors, and devices, etc. It also allows you to create and showcase various kinds of offers like inline forms, welcome mats, notification bars, lightbox popups, and much more.

You can conveniently design forms with the help of its excellent templates and visual drag-and-drop builder. After publishing a popup, you can use Convert Pro’s inbuilt Google Analytics integration to analyze its effectiveness. Although it does need Google Analytics for functioning, Convert Pro imports the data into your WordPress dashboard so that you will be able to access it conveniently. For your experimenting needs, there are a number of A/B tests available.

You can get Convert Pro for $79, which allows you to use it on unlimited websites.

Landing Page Builder plugin by PluginOps

Wordpress email marketing

The Landing Page Builder plugin by PluginOps has been particularly designed for building landing pages. However, you can use it for list building as well. It comes with a handy drag-and-drop interface and is entirely based on HTML/CSS. With its help, you will be able to move every element of your page, move around widgets, and reorder rows using its drag-and-drop features. 

This plugin’s free form builder widget lets you gather and store email addresses, form submissions, and other data. You can also add any form using shortcodes, and save leads with the help of inbuilt subscribe forms in the page builder database. It has all the necessary content elements and utilizes the vintage WordPress WYSIWYG editor; thus, you won’t have to spend additional time learning new things. You will be able to choose from several thousands of Google fonts or upload and use your own fonts with the help of a user-friendly font picker tool.


Wordpress email marketing

This is a relatively simple building plugin from Elegant Themes, the creators of the well-known Divi plugin/theme. Bloom offers six different kinds of forms, including content lockers, inline forms, pop-ups, and slide-ins. After beginning with over a hundred ready-made templates, you can proceed to customize your selected template’s colors and content to match your website with the help of a simple editor.

Unfortunately, Bloom does not have a drag-and-drop builder, which means less visual approach to optin building. You can, however, edit the colors and content of the templates. There are many rules for triggering your popups, including certain special options that allow you to trigger a popup when a user buys something or posts a comment. You will get all the basic targeting rules as well, such as page-level targeting.

Bloom also features A/B testing, inbuilt analytics, and integration with over 19 email marketing services, including all the prominent options. It is a great choice as long as you are not bothered by the lack of advanced targeting rules (such as referrer targeting) and a flexible drag-and-drop builder. 

If you are satisfied with Elegant Themes’ other plugins or themes like Divi, then you could consider going for this one as well.

Bloom is available with Elegant Themes’ $89 membership. This membership gives you access to all other themes and plugins from them, including the Divi theme, Monarch, and Bloom Plugins.


Wordpress email marketing

This list-building tool has been mainly designed to help you produce various kinds of popup offers, including notification bars, welcome mats, lightbox popups, and so on. Although OptinMonster began as a list-building plugin, it is now more of a standalone SaaS tool. However, a dedicated WordPress integration plugin is still available, and you can use it to display your opt-in forms on your website conveniently.

You can easily create your opt-in forms using OptinMonster’s excellent ready-made templates and a handy visual drag-and-drop builder, which allows you to customize each part of your form completely. OptinMonster is also well-known for its versatile options when it comes to triggering and targeting rules. These give you an incredible amount of control and help you customize your opt-ins, thus helping you improve your conversion rates. Listed below are some of the prominent rules you will receive:

  • Location (geotargeting)
  • New vs. returning visitors
  • Referring websites
  • If a user has visited a particular page or not
  • Device
  • Your website’s content

If you need to run a WooCommerce store, OptinMonster offers helpful targeting rules specific to e-commerce as well. It will also give you access to flexible trigger rules like the well-known exit intent trigger. OptinMonster is readily compatible with all major email marketing services, such as Aweber, Mailchimp, and GetResponse.

After you publish your offer, this plugin features its inbuilt analytics integration with Google Analytics, giving you access to all your conversational content inside your Google Analytics report. You can optimize your offers with the help of A/B tests as well.

OptinMonster’s is free, to begin with, but the pro-pricing begins at $108 per year. For getting access to features like exit intent triggers and A/B testing, you will have to go for higher-tier plans.

Optin Forms

Wordpress email marketing

Optin Forms is a free-to-use plugin that is refreshingly devoid of the annoying popups present in many other email list-building tools. Rather, it allows you to conveniently build high-quality inline forms which you can easily display above or below your content. If you want, you can also use a shortcode to manually put an opt-in form in the middle of your content or elsewhere on your website. This plugin is readily compatible with all major autoresponder services like GetResponse, AWeber, Mailchimp, and so on.

Optin Forms has five native templates of decent quality, which are readily customizable. However, it does not come with a drag-and-drop builder. You can personalize your forms with greater ease by its handy live preview option. It is an excellent choice for users who require a free and simple plugin to put opt-in forms in their content.

WP Subscribe

Wordpress email marketing

This is a relatively simple WordPress list-building plugin that works closely along the lines of Bloom. Namely, you will have access to ready-made templates that can be readily customized with your own content and colors. Unfortunately, due to the lack of a drag-and-drop builder, you will not be able to fully personalize each and every element. That said, WP Subscribe Pro is still a great option if you simply need to put together some visually appealing opt-in forms in a short span of time.

WP Subscribe readily integrates with all major email marketing services. It also possesses triggers like exit-intent and page-level targeting, allowing you to control where your popup forms are displayed. Although its features are rather limited compared to other list-building plugins, it is simple to use and economically priced. If you are seeking a plugin that fulfills these criteria, you should certainly consider going for it.

You can try out a limited free version of WP Subscribe at Its paid version starts at $19 and can be used on a single site.

Ninja Popups

Wordpress email marketing

If you want to put up visually appealing popups on your website, Ninja Popups is another great option for you to choose. It has proved to be particularly popular at Envato’s CodeCanyon market, where it has maintained an excellent 4.32-star rating on more than 1,700 reviews and been purchased by users more than 37,000 times. This article mainly deals with its list-building features, so Ninja Popups shouldn’t be here by the rules. But you can also use the popups for increasing your social follows, getting more social shares, and so on.

Ninja Popups comes with a large number of ready-made templates, which you can personalize with the help of a reasonably good drag-and-drop builder. It also has many other helpful features like inbuilt statistics, A/B testing, page-level targeting rules, numerous placement options, and many trigger options like exit intent. It is also compatible with all prominent email marketing service providers like Campaign Monitor, Mailchimp, GetResponse, iContact, and Aweber.

If you wish to add additional features, you can purchase optional add-ons, giving you access to more ready-made templates and placement options like a widget or notification bar. Ninja Popups costs $27 for lifetime usage on a single site with six months of support.

Thrive Leads

Wordpress email marketing

Thrive Leads has been developed by Thrive Themes, the creators of several other prominent WordPress tools that deal with conversion. It is a robust lead generation tool that you can use to produce several different opt-in forms, such as notification bars, slide-ins, welcome mats, and lightbox popups. You can choose to give the popups a go and produce regular inline forms, which can be displayed wherever you like on your website. It is readily compatible with most major email marketing services and some webinar services as well.

You can either make use of Thrive Leads’ numerous ready-made templates or put together your own designs afresh. It also features a high-quality visual drag-and-drop builder, which is a simpler version of the Thrive Architect page builder plugin by Thrive Themes. It gives you precise control over your designs. You will also have access to an impressive list of targeting rules, which includes page-level targeting. Some advanced targeting rules like referrer targeting, however, are missing here.

You will get inbuilt analytics to monitor a form after you have published it. You can also optimize it with the help of new A/B tests. Thrive Leads is especially remarkable for allowing you to do more than simply testing content changes. It lets you test various targeting rules and even build drastically different kinds of forms. It also has SmartLinks – a special feature that allows you to conceal the opt-in form from your existing subscribers and display another offer instead.

As part of the Thrive Suite membership, Thrive Leads is priced at $90 per quarter. By subscribing, you will also get access to all other Thrive tools, such as Thrive Optimize, Thrive Ovation, Thrive Comments, Thrive Architect, and so on.


This article features my picks for the best WordPress mailing list plugins for list building available today. All of them are excellent in their own ways, but there are certain recommendations if you have specific requirements. If you’re a WordPress website owner who wants value for money, you should go for Thrive Leads or Convert Pro. If you’re looking for a truly outstanding set of targeting rules, you should consider OptinMonster . For creating basic popups and inline list building forms, you can readily go with any of the plugins mentioned in this list but for more intensive popups, use Ninja Popups.

Gaurav Tiwari

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