Nowadays, business success has become more dependent on establishing a prominent online presence. Your business won’t survive the competition without an effective website. And you know your website is indeed effective when it generates a high rate of traffic. To achieve that, you’ll need the help of an expert web designer.
Whether you’re hiring a web designer in Chester or a San Francisco website design agency in the USA or other parts of the world, you’ll still need to have an idea of what your website should look like and these tips should help you get started:
Have a Simple Design
Creativity plays a critical role in web design, but you must keep it in check. An overly-detailed and hyper-artistic web page can come up as messy and unpleasant to the eyes. Sitemap templates from Venngage can help you plan out the overall structure of your website. You can’t use your web page as a canvas, so splattering colors, shapes, or letters around can do more harm than good.
You want your website to leave a good first impression, and simplicity should be the key. Use simple yet professional fonts. Avoid using unnecessary forms and shapes, and minimize the use of multiple colors.
Keep it Consistent
Your website will have multiple web pages that will feature different aspects of your product or topics. But while you are segregating these items, you have to keep your design consistent across all of these pages.
Stick to consistent layouts, font types, font size, and color. You can change a few details a bit, depending on the nature of the web page’s content, but keep it minimal so as not to leave users thinking they have been redirected to another website.
Minimize the Texts
A web page that is marred with texts and paragraphs is likely to turn away users. Your users would like to instantly grasp the point of your website and reading through thousands of words won’t give them that. So keep your text short and easy to understand.
Add Images and Videos
Your primary tool for an attractive website is visual appeal. A web page that only contains texts won’t achieve that strong visual attraction. You need to incorporate images and sometimes videos to add an appealing factor to your website. This is true even in printed materials like books and posters.
It’s also worth remembering to add only relevant images and not some random pictures. But you also have to be careful not to flood your web pages with pictures and videos. Aside from making your website look like a file gallery, it can also cause your page to load slower.
Use WhiteSpace Wisely
An important web design element that web designers constantly use is whitespace. As the name suggests, these are the parts or spaces of the web page that contain no images or texts. It almost always comes in white, but some designers can use other colors as long as that space remains empty or clear of texts and images.
Whitespace helps direct the users’ attention to the content. It also makes the website more professional-looking. It’s good for user experience as it gives the user’s eyes time to relax and also digest each content in their mind.
Choose the Right Colors
Using the right colors on your page is a great way to also make your website more visually appealing and professional-looking. The basic idea of choosing colors to use on your website is to select closely associated or variant shades of colors. These are commonly termed color palettes.
It maintains the consistency of your pages’ design and conditions of the users to remember your website and products. It also pays to use colors that resonate with your branding.
Make it Intuitive
To provide a user experience, you have to make your website easy to understand and navigate. Add navigation buttons to strategic areas that users can easily find. Also, make your buttons more recognizable.
Create Quality Content
The core of every website is the content itself. Delight your users with quality content that’s both informative and enjoyable to read or view. Your content must also be the main driver of user traffic by using strategies of search engine optimization or SEO.
Minimize Loading Time
Seeing a blank space after clicking on your website link can disappoint users. They won’t waste their time and would just leave your website at once. Make sure to maintain a file size for your website that won’t jeopardize loading time.
Make it Mobile-Compatible
Multiple devices are available to users. You have to take advantage of this by making your website viewable across different devices like mobile phones and tablets. Make your page responsive and mobile-compatible. It’ll allow users to access your website anywhere and anytime easily.
Making your website live isn’t the only thing that you must prioritize. It’s maintaining a steady stream of user traffic on your website as well. And as you may have noticed, the focus of effective web design is the user experience or the satisfaction of users who can potentially be converted into leads. Remembering these tips can help you move towards achieving just that.