In this article, I will discuss what a product review is and how to write a great product review on your blog.
Product Review blogging is one of the highest paying blogging methods bloggers are currently using.
Product reviews started as part of a general blog article but soon gained higher monetary value and emerged as a whole new writing strategy.
Today it is no longer just another niche but has become the best way to feed and connect most of the current blogging niches altogether.
Whether you cover news or events or go for tech-related content, education, photography, or anything, whatever you do can ultimately push you into the Review Business.
As a blogger, you should already be knowing what product review is meant for. There are absolutely no limits or conditions for review blogging whatsoever, as a review blogger can convey himself to any forte he wants.
In this article, we will understand how the best bloggers write great product reviews and as a blogger, how you can start writing product reviews on your blog and earn more.
What can I review?
You can review… ‘anything’ – there is a damn white space to write reviews on. But be sure to chose the products that can ultimately make you some money.
If you are writing a product review, your ultimate aim should be earning money. You can either ask the product manufacturer to pay you in advance (a sponsored review fee), or you can join their affiliate programs to earn a commission on every sale you refer.
Now coming to the “what can I review” part, there can be several products you can review. These products should of the niche you’re in and also have some unique selling propositions that can easily sell.
In the upcoming sections, I have listed some product review examples that you can try to create a converting and SEO friendly product review article.
But before that, be sure to know that there are two types of products online: Online Services and Digital Goods.
Online Services and Digital Goods
Online Services refer to services provided over the internet that require user interaction, typically through web browsers or apps. Examples include streaming services, e-learning platforms, and cloud storage services.
Digital goods are non-tangible digital products that can be distributed electronically. Examples include e-books, digital music, software, and video games.
Online services and digital goods are distinct components of the digital economy.
Online services focus on providing accessible and convenient services over the internet, whereas digital goods emphasize ownership and portability. Both have unique value propositions and monetization strategies, catering to different consumer needs and preferences.
For online reviewers, that is us – the bloggers, services do not differ much from digital goods but are harder to sell. It is very difficult to purchase something that is fictitious and may or may not be physically or digitally viable, even if it is bought.
But the digital goods, like gadgets (not entirely digital though), tools and digital downloads, sell better and are more worldly than the services.
As the basic elements differ, the review formats differ as well.
Service reviews are fewer in nature, while digital goods reviews are highly abundant.
In the current blogging scenario, the impact area of digital goods review has increased immensely and has totally eclipsed any other content niche – not only service reviews.
Some bloggers are categorizing service reviews inside their digital goods review articles – which is absurdly true.
Varieties of Product Reviews
As there are countless types of products, product reviews can be of any type!
For example, if you’re a tech blogger – you could easily write product reviews about the tools, apps, gadgets or services related to your niche, i.e., tech based content.
Again, if you love to brag about your educational expertise, you can easily get into the review business by writing comments and ideas about educational products.
Not just the professions but even the hobbies are good enough to transform a hobbyist into a professional reviewer based upon interests.
One who is a good reader can start a blog, and besides feeding his reading hunger, he can write reviews about the books he loves and start making some money.
Some unconventional bloggers write reviews about websites (mostly comparisons and SEO stats) and apps.
These types of content may seem a bit off but they can pull excellent readership and help bloggers earn loads of money.
Product Reviews for affiliate internet marketers
Affiliate marketers started their own zone in the product review niche when e-commerce & internet marketing took a boost.
Affiliate marketers have turned themselves into affiliate bloggers to write reviews about the products of which the sale ratio is quite higher or has the highest commission rate.
They turn their content to click-bait – send readers to external sites and impress their commissions with such referrals.
Getting paid for product reviews
Product reviews are paid by two means:
- by the client who invites you to try and review their product or, you contact the client to ask for a sponsored post about their product,
- on commission basis.
Sponsored Review vs. Commision Based Reviews
The first one is straightforward. It is called a sponsored review. Considering your blog stats and your reach to the masses, clients may reach out to you and once afoot, both get what they want.
You get a one-time payment for your article, and the client gets a product review, some exposure, sales and a good reputation.
Commission Based Reviews/Affiliated Reviews
The commission-based reviews or affiliated reviews are spirally complex, and considering their nature, let’s talk about their basics only.
First, commission-based product reviews are generally written without a client’s consent. You find something amazing, and your internet marketing experience tells that this product can sell well with proper practices and with the current commission rates for each sale you can earn handy.
So you go for it and publish the review content with your affiliate link. Accordingly, the more you drive the sales – the more you get the money.
In this method, you get your percentage, and the product provider gets theirs. But not every company offers plain & transparent affiliate tools or payments.
Sometimes you’ll have to reach out to the product owner and set a deal, like what percentage they’d be giving if your blog helped them earn more.
Most of the time, product owners agree to pay a commission for the sales you deliver. Affiliate reviews are highly popular among bloggers, and this niche has developed into the highest paid content niche ever.
How to get content ideas for the product reviews?
The thing about writing a product review is that it can be more labor-intensive but generally very worthwhile. Obviously, first-hand personal experience is your best bet, but you can still produce very useful product profiles, comparisons and more with the information available at your keyboard.
The Internet is full of product information that you can gather and repurpose for your audience’s needs. Consumer product sites like Amazon, Flipkart, Walmart, or brand’s official online shops often contain tons of product data, reviews and more.
As you can see, gathering information about product pricing, features and even opinions about the product is fairly easy. Consider your audience’s needs and bring that information together useful and meaningfully.
How to Write a Product Review?
Once you have the proper motivation for a product review blog, it is time to switch to the power mode and start writing one hell of a product review.
There are several ways to start a general blog post, but a product review should always start with a brief introduction of the product you will review.
Catchy calls to action are permitted in a product review but overemphasizing the quality and features of the product is not allowed.
Remember that a review is figuratively the test of your honesty, but since you’re getting paid for it – you are allowed to blend some dishonesty alongside if needed.
You may ignore some downsides of the product but remember never to leave any serious issues that the product may cause.
Your reader is your greatest asset as a blogger. You need to take their trust in and to do so you can once mention in the article that the review is totally honest and is best to what you have tried.
Your review will be based upon your experience with the product while comparing your personal expectations with the product. Always remember that at the end you are just an attorney who moderately speaks in favor of his client.
The judge and jury are your readers and consumers. Let them decide.
Good reviewers may play with readers’ cognitive ideas and put their own ideas to help readers opt for the product. You should always write a sentence or two, mentioning why you would or would not recommend the product.
There are some major parts of a good product review:
- What are you going to review?: Tell your readers about the product you are going to review.
- Why are you reviewing the product?: Try to tell people why this product is going to be reviewed.
- Specifications and features: This is the most important part of your review article because it will have the most impressions.
- Thorough analysis and review: Here you may open yourself and express your thoughts about the product being reviewed.
- Pricing, availability, and accessibility: Disclose necessary pricing and stock details in the post.
- Comparisons: Do that but focus mostly on where this product outmatches the other products.
PART 1: Introduction
What you’re going to review?
Tell your readers about the product you are going to review. This part should be small and should not consist more than three or four sentences. Also, remember to leave any important facts for later and do not include those. No pros, no cons at all.
Why are you going to review the product?
Now it is time to tell people why this product is going to be reviewed. Mostly the products launched recently are under the lens – therefore it is essential to mention the date the product was released and by the company under which intention. Also tell the readers why this product review is good and is going to add anything to their context. That is all. Never mention that the review you are published is anyway sponsored by the company. Because sponsored or not, you are going to be truly honest with your analysis of the product.
PART 2: Description
Specifications and features
This is the most important part of your review article because it is going to have the most impressions. Not many people care about what you think about the product, except the 3 star-4 stars you give to the product. All they care is that if the product suits their needs and if the features are compatible to their needs.
Don’t disclose the price tag for the product here and there — unless the product is completely free or very cheap. This way readers will have to scroll down to know the price/charges related to the item and therefore, they may read your real review.
Thorough analysis and review
This is the main, largest and most important part of your review. Here you may open yourself and express your thoughts about the product being reviewed.
Be good and follow the 90:10 rule of the review – that is, writing a single sentence of downsides after a bunch of pages praising the product.
But always remember to restrict the downsides within a limit so the reader doesn’t pass away the product.
Pricing and availability, and accessibility
After all the inputs for the product, you have come to the point where you can disclose the product’s price tag. Additional details like the availability of the product and the consumer target can also be mentioned.
What to add in a product review?
You can add these to make your product review glow.
- Comparison charts
- Product tutorials
- Product case studies
- Product use tips
- Product warnings (with recommended alternatives)
PART 3: Selling by Comparison
Now, as you’re figuratively selling the product to your readers – sometimes it is quite wise to compare the product with similar counterparts. Do that but focus mostly on where this product outmatches the other products.
To finish the article, you can add more information about the history of the company or the product and why the product can be considered. Also, let your people know that how long you tried the product or service and how far can you recommend the product, and why?
That’s it. Now you have a good, lengthy and detailed product review ready. Publish it on your site and see your client smile, almost.