Product Review blogging is one of the highest paying blogging methods being used by bloggers right now. Product reviews started as being a part of the blogpost but soon gained higher monetary values and emerged as a whole new writing strategy. Today it is no longer just another niche but has become the best way to feed and connect most of the current blogging niches altogether. Whether you cover news or events, or you go for tech related content, education, photography, anything, whatever you do can ultimately push yourself into the Review Business. As a blogger you should already be knowing what product review is meant for. There are absolutely no limits or conditions for review-blogging whatsoever as a review blogger can convey himself to any forte he wants.
…‘anything’ – there is a damn white space to write reviews on.
There can be several categorizations of product review content following the source of income or the type of a product. We will just go over with such variations for a little first and then, jump on to the strategy to produce great product review content.
For online reviewers, that is us – the bloggers, services do not differ a lot from products but are harder to sell. Purchasing something that is totally fictitious and may or may not be physically or digitally viable even if it is bought, is very difficult. But the products, like the gadgets, tools and the digital downloads, sell better and are more worldly than the services. As the basic elements differ the review formats differ as well. Service reviews are fewer in nature while product reviews are highly abundant.
In the currently blogging scenario, the impact area of product review has increased immensely and has totally eclipsed any other content niche – not only service reviews. You can find some bloggers categorizing service reviews inside their product review articles – which is absurdly true.
As are there countless types of products, product reviews can be of any type! For example, if you’re a tech blogger – you could easily write product reviews about the tools, apps, gadgets or services related to your niche, i.e., tech based content. Again, if you love to brag about your educational expertise, you can easily get into review business by writing comments and ideas about educational products. Not just the professions but even the hobbies are good enough to transform a hobbyist into a professional reviewer based upon interests. One who is good reader can start a blog and besides feeding his reading hunger he can write reviews about the books he loves and start making some money. Some unconventional bloggers write reviews about websites (mostly comparisons and SEO stats) and apps. These types of content may seem a bit-off but can pull excellent readership and help bloggers earn loads of money.
Affiliate marketers started their own zone in the product review niche when the e-commerce & internet marketing took a boost. Affiliate marketers have turned themselves into affiliate bloggers to write reviews about the products of which the sale-ratio is quite higher or has highest commission rate. They turn their content to click-baits – send readers to external sites and impress their commissions by such referrals.
Product reviews are paid by two means – a) by the client who invites you to try and review their product or, you contact the client to ask for a sponsored post about their product, b) on commission basis.
First one is straight-forward. Considering your blog stats and your reach to the masses, clients may reach to you and once afoot, both get what they want. You get one-time payment for your article and the client gets a product review, some exposure, sales and good reputation. Second one is spirally complex and considering its nature, let’s talk about its basics only. First of all, commission based product reviews are mostly written without a client’s consent. You find something amazing and your internet marketing experience somehow tells that this product can sell good with proper practices and with the current commission rates for each product sale you can earn handy. So you go for it and publish the review content alongside with your affiliate external link. Accordingly, more you drive the sales – more you get the money. In this method you get your percentage and the product provider gets theirs. But not every company offers plain & transparent affiliate tools or payments. Sometimes you’ll have to reach out to the product owner and set a deal, like what percentage they’d be giving if your blog helped them earn more. Most of the time product owners agree to pay a commission for the sales you deliver. Affiliate reviews are highly popular among the bloggers and this niche has developed into the highest paid content niche ever.
Now once you have the proper motivation for a product review blog, it is the time to switch to the power mode and start writing one hell of a product review.
There are several ways to start a general blog post but a product review should always start with a brief introduction of the product you are going to review. Catchy call to actions are permitted in a product review but overemphasizing the quality and features of the product is not allowed.
Remember that a review is figuratively the test of your honesty but since you’re getting paid for it – you are allowed to blend some dishonesty alongside if needed. You may ignore some downsides of the product but remember never to leave any serious issues that may be caused by the product. Your reader is your greatest asset as a blogger. You need to take their trust in and to do so you can once mention in the article that the review is totally honest and is best to what you have tried. Your review is going to be based upon the experience you had with the product while comparing your own personal expectations with the product. Always remember that at the end you are just an attorney who is moderately speaking in favor of his client. The judge and jury are your readers and consumers. Let them decide. Good reviewers may however play with readers’ cognitive ideas and put their own ideas to help readers opt for the product. You should always write a sentence or two, mentioning why you would or would not recommend the product.
There are three major parts of a good product review as followed.
- What you are going to review?
- Why are you reviewing the product?
- Specifications and Features
- Thorough Analysis and Review
- Pricing, Availability and Accessibility.
- Comparative betterment of the product
Tell your readers about the product you are going to review. This part should be small and should not consist more than three or four sentences. Also, remember to leave any important facts for later and do not include those. No pros, no cons at all.
Now it is time to tell people why this product is going to be reviewed. Mostly the products launched recently are under the lens – therefore it is essential to mention the date the product was released and by the company under which intention. Also tell the readers why this product review is good and is going to add anything to their context. That is all. Never mention that the review you are published is anyway sponsored by the company. Because sponsored or not, you are going to be truly honest with your analysis of the product.
This is the most important part of your review article because it is going to have the most impressions. Not many people care about what you think about the product, except the 3 star -4 stars you give to the product. All they care is that if the product suits their needs and if the features are compatible to their needs. Don’t disclose the price tag for the product here – unless the product is completely free. This way reader will have to scroll down to know the price/charges related to the item and therefore they may read your real review.
This is the main, largest and most important part of your review. Here you may open yourself and express your thoughts about the product being reviewed. Be good and follow 90:10 rule of the review – that is writing a single sentence of downsides after bunch of pages praising the product. But always remember to restrict the downsides within a limit so that the reader doesn’t pass-away the product.
After all the inputs for the product, you have come to the point where you can disclose the price tag of the product. Additional details like availability of the product and the consumer target should also be mentioned.
Now, as you’re figuratively selling the product to your readers – sometimes it is quite wise to compare the product with similar counterparts. Do that but focus mostly upon the points where this product outmatches the other products.
To finish the article you can add more information about the history of company or the product and why the product can be considered? Also let your people know that how long you tried the product or service and how far can you recommend the product and why?
That’s it. Now you have a good, lengthy and detailed product review ready. Publish it on your site and see your client smile, almost.
How about a cute kitten at the end?