How to Use Instagram to Promote Your Brand and Drive Sales
If you are looking for one of the best platforms that can help you grow your brand and drive your sales then you need to get your hands on Instagram right now. The reason why we are choosing Instagram for you instead of any other platform is because here it’s easier to build your audience, here you can grab the attention of millions of people only if you have great photography skills and great editing skills because at the end of the day Instagram is all about visuals. It’s not that we are saying that your written content doesn’t matter here, it’s just that Instagram is more about the visual stuff you put and that’s the main thing that really matters.
Now is the time when Instagram has 700 million monthly users and that’s a lot which is why all the big brands and even the small ones out there are trying their best to interact with this community and reach the personally invested consumers who always come back for more. Especially what we think is that Instagram is the hub of shoppers so if you have an ecommerce store to run then you have to give Instagram a try. It’s a great place with some great results. Also, according to statistics, more than 70% of the people have actually looked up a brand on IG and almost all of them made purchases too.
In a nutshell, it’s easier here to build your brand and you can even get Instagram likes easily so you don’t have to get into many complications and here, the more the effort you put in, the more results you get. Now, if you are someone who is new to this social media platform and if you want to have a little exposure to how to and where to begin your Instagram marketing journey then stick with us a little longer because we are now going to jot down a few tips for you that can actually help you market your brand and drive sales.
Set up your optimized business instagram account
You have to make sure that your personal account is separated from your business account. Always remember that your Instagram account and it’s audience is only concerned about the products and services you provide and they’d never want to know about your personal life and your personal trips etc. So, don’t mix the two accounts and get yourself an optimized business instagram account instead. Add a link to your site and boost the traffic through that link because when people will visit your IG account, they will definitely visit your website too if they find something worthy of buying or trying there.
Also, focus on your bio as it has a lot to say about your overall Instagram account. Your bio must be very interesting because that’s what represents your business and you so don’t miss out on this one.
Focus on the visuals
Your written texts matters a lot but the one thing that needs all your focus especially in the beginning is your visual content that includes your posts and your IG stories. You cannot bail out on this one too so make sure to set your focus, work on your editing skills or hire someone instead but just use the content that will do no harm to your business and it will just help you drive more and more sales. People love to see unique and interesting content so make sure to work on that and we assure you that you won’t ever have to put in more struggle and things will fall into place for you themselves.
These are the two main things that will help you with your IG business and these will actually make your business grow to a whole new level. So, now without wasting any more time just get an IG business account of your own and start working on it right away to see some impressive results.