Instagram is a photo and video sharing platform. Instagram statistics reveal that it is the chosen platform for business owners and brands to advertise their products and services. In order to harness the full potential of this social media, you should know how to post and whom to target. Instagram has over 1 billion active users. If you want to sell your product or service, you have to pay attention to Instagram growth since it can help you easily track all the necessary data for your business.
Instagram growth indicates the number of followers that you have and have gained. It also indicates how fast your followers grow, and how many users stopped following you. In addition to Instagram growth, you can also use the top Instagram statistics to know how to target your consumers. More than 60% of Instagram users use the platform to find new products, so if your brand is not visible to the users, the following Instagram statistics will guide you on how to influence the users to buy your product or service.
70% of the Most Used Instagram Hashtags are Branded
Since 70% of the most used hashtags are branded, it is necessary to know how hashtags work. Hashtags are attached to your post and become clickable phrases and topics. Words or phrases can be turned into a working hashtag once a # is placed in front of it.
The top ten Instagram hashtags of all time are:
When users click on a hashtag, they are directed to its discover feed which shows the content attached to it. People who are interested in finding content on Instagram will search for hashtags. The right hashtags can make you visible to your target audience, even if they haven’t connected with you before.
A branded hashtag is simply a hashtag that is unique to your brand and typically relates to a product or a service you are selling. Brands can add clickable hashtags to the profile section of the Instagram bios. Instagram recommends that creators should use 8-15 hashtags per brand post.
Branded hashtags help you collect the social content meant to promote your product or service in one place. Even Instagram stories have a hashtag sticker that lets you place hashtags on your stories.
More Than 500 Million Users on Instagram Use Stories Every Day
Instagram statistics state that 500 million people on Instagram use stories every day, so you should know how stories work. Instagram stories allow you to share videos and photos taken throughout the day. The slideshow of photos and videos will disappear after 24 hours, so you can share moments of your day without having to keep them on your profile.
You can always add more photos and videos to your story reel and continue to broadcast them. If you want your stories to remain on your profile for longer than 24 hours, you can add an Instagram story as a highlight. When you post a photo or video to your story, it appears on your profile and at the top of the Instagram feed. If you don't want users to see your story, you can hide it from them.
More than Half the Users are 34 Years or Younger
Instagram statistics reveal that roughly 31% of Instagram users are between the ages of 25 and 34 years. Most of these users still live with their parents, or in inexpensive homes with friends. They may not have kids, so they have the money to spend because they are not bogged down by mortgages or dependents.
You cannot ignore this generation’s massive buying power. Younger people spend on alcohol, technology, fashion, junk food, entertainment, and travel. They choose brands and products they identify with and are loyal to their chosen brand for a considerable period of time. They are eager to experiment and they are generally not stubborn when it comes to their likes and dislikes.
Hence, marketing to the youth is very important, so a platform like Instagram is perfect to advertise on in order to reach the younger public directly.
60% of Instagram Users Use the Platform to Find Products
60% of Instagram users go on the social media platform to find products, so if you intend to sell your product or service, you should make it a habit of posting your products at predetermined regular intervals, so that your community members look at your products as soon as you post.
In order to make the users relate to your product, it is necessary that you regale them with stories about how the product was made and how hard people worked to create the product. You should display all your product options so that customers can have a selection of different colors, sizes, and types of material to choose from.
You should also show them all variations of your product. You should create stories for different products. Although stories may disappear after 24 hours, you can add highlights to your profile to highlight specific stories that showcase certain products. It is advisable to showcase your products against backdrops that will make them stand out.
If customers have posted photos and videos with your products, you can share those so that it builds confidence among the prospective consumers. You can also use the question sticker in your stories so that people can ask questions about your product and you can promote your business.
Location Tagged Posts Get 79% More Engagement
Instagram posts that are location-tagged get 79% more engagement than posts that are not tagged, so if you are a local business make sure that people know your location. If you run a local restaurant and serve a wide variety of dishes, you want people from all over the city to find you easily. When you post pictures of your restaurant, even foreigners who are in your neighborhood for a short trip can pay a visit to your restaurant.
When the first picture on Instagram was posted in the year 2010 you may not have believed that the social media site would grow to become an indispensable platform to promote your business. However, the great platform for visual content that helps you tell a story in video format can give a boost to your business and help you make money since it has a high potential for market penetration.
So, that's it, folks. Those were the 5 insightful Instagram stats that you needed to know. Hope you found this post informative.