Instagram is an incredibly popular photo-video-sharing social network with more than a billion followers, and visitors use it to connect with friends, brands, and celebrities. These benefits make it a valuable tool for businesses.
The huge Instagram audience can help attract potential customers and build brands, but first, your company must get noticed. Fortunately, there are many ways to help increase the number of visitors to an account, including the following.
Find Your Niche
Before you can reach your preferred audience, it’s crucial to identify it. Take the time to gauge who you want to attract and how you want them to interact with your brand.
Some accounts are multi-faceted, which is fine, but appealing to the primary audience is essential. For instance, content should be slanted toward travelers’ interests if you have a travel blog. If you are focused on fitness, your ideal audience will include fitness buffs and sports enthusiasts, and the content should reflect this.
No matter how arresting an account may be, visitors tend to unfollow the ones that do not relate to them. They also lose interest when content is inconsistent, so keep your audience in mind when choosing content.
Whatever your business, there are benefits to having a large following since people tend to consider companies with bigger followings more reliable. It can take time to gain a following, but you can take advantage of services from twicsy.com and buy hundreds or even thousands of legitimate followers.
Use Instagram Reels
Social Media experts recommend creating fascinating Reels to attract followers. Reels are short videos that entertain and inform. Instagram makes it easy for anyone to create captivating video content.
Your visitors can use the Reels tab on the navigation row to scroll through and find content that interests them. You can add customizable elements such as hashtags, captions, and music that influence the algorithm to account for relevance—a key component when growing a following.
When you create Reels, optimize content by:
- Telling a story with each 15-second video
- Embracing new trends (funny, sweet, fun) only if they reflect your style
- When possible, film and edit using IG Reels
- Using captions to make content accessible, as many viewers scroll with the audio off
- Including a Call to Action, like an invitation to subscribe to a newsletter or a request to follow your account
Interact with Visitors
Visitors to your account will often leave comments, and you need to answer them. People are more likely to revisit and follow interactive Instagram accounts. When you respond to peoples’ thoughts via direct messages, comments, or live streams, it shows you are interested.
Per Digital Marketing Institute, interacting with visitors who share content is also a good idea. It’s a great way to spark conversations and exchange ideas. Follow hashtags relevant to your account’s content so you can like, filter, and comment on posts. You could even get new followers.
Post Often, But Not Too Often
Brands with the most success on Instagram post carefully chosen, high-quality content, so choose your material carefully. It’s also essential to post often so content is fresh and relevant.
The time you post is also a critical factor. There are times when you are more likely to get impressions and interactions, and it pays to determine those times and take advantage of them.
Use the Insights tab to discover when your followers are most often online. You can click on your profile tab and the bar chart icon to find this data.
If followers are primarily visiting in the mornings, post early and consider something cheerful to start their days. If they are online in the evenings, save your posts until later.
However, you don’t want to overwhelm the audience by making several posts close together. Overwhelming the audience won’t increase the number of followers or likes. If you have several items, such as photos, consolidate them into a single post using the Slideshow feature.
Check Out the Competition
Instagram is an incredibly competitive platform with over two billion accounts, which is good news for beginners trying to build a brand. You can gain a lot of information by reviewing accounts with large followings.
Look at accounts focused on content similar to yours. Review their posts, hashtags, and metrics, and determine when they post. Look at the type and quality of content and note which is most popular with followers. Also, read the unpopular posts because this can give you an idea of what doesn’t work.
Instagram is an ideal social media platform for growing a business because it has a vast audience. But, it’s essential to gain as many followers as possible to grow your brand. To attract followers, stick with a niche, post quality content at the right time, interact with followers, and evaluate your competition. You can also buy a large following to enhance your brand’s credibility quickly.