Social Media Marketing

The popularity of social media is well known by almost everyone, not only internet marketers but also ordinary internet users. The success of social media sites is really overwhelming and as a result of this, it has become the most effective tool that is now being used by many companies in any industry. Many businesses have discovered lots of potential leads they can convert to clients with a low budget investment or no monetary investment at all. But of course, this does not happen in a short period of time though. As the competition in social media marketing is definitely one of the most difficult strategies to perform.

There are reasons why social media will always be your primary or secondary tool to find potential clients for your business due to some undeniable truth behind the success of many of the websites out there. Let’s have a look at some articles that show the marketing power of social media.

By now, we all know how important social media is, and also that social media strategies need to be quick, effective and responsive. However, content creation and engagement maintenance on social media are time-consuming. That’s why you require some tools to be better and quicker at it. Well, modern man, modern solution. There are a…

The use of hashtags and hashtag analytics tools has grown quite a lot across various social media platforms over the past few years. Influencers or small to large-scale brands create custom #hashtags for specific campaigns and marketing, making it easier to keep all related posts and topics grouped in one place. Why Hashtag Analytics Tools?…

Many creators and marketers have been finding it challenging to deal with the Instagram & TikTok bio link feature; as of now, you are only allowed to have one link on your Instagram bio or TikTok profile. Previously, to change it, you needed to keep swapping links whenever you started a new campaign. Fortunately, that…

Clubhouse undoubtedly left a major impact on the world of technology. In the past 12 months or so, it gained over 10 million followers from all across the world. It also added a new ‘audio’ dimension to social media and emerged as a great social media platform where you can conveniently interact with other users…

Wondering how to compare and beat the competition on TikTok and outpace their growth with your TikTok marketing skills? TikTok is a formidable tool in online marketing now and understanding the basics of the game can help you do wonders. In this article, I have shared some of the best TikTok marketing strategies that you…

TikTok is a popular video streaming and sharing application that has risen to popularity at a fast pace. This platform is utilized to share short videos for 15 seconds to 30 seconds duration. However, TikTok was not always called the same. At first, the app was called Musical.ly and had over 100 million users on…

When you start a business, you want people to know about it, right? And you need a great branding strategy to not only get the word out but to sustain your business initiative.  In the context of creating sustainable marketing strategies, your branding is like your ongoing guide to forming a body for your business…

The truth is that social media does affect your search engine optimization results but it does not do it in a traditional sense. You will not get better rankings simply because you have more followers. However, this does not mean it is not incredibly valuable for those that are smart enough to create a comprehensive…

With the influence of social media growing more and more, many different platforms are also emerging with the passage of time. The Clubhouse is one of them too. It is an audio-chat app classified as the world’s most exclusive social media application as celebrities only use it due to its invite-only model of use. Slowly…

We all know how Social Media benefits businesses on a rough scale. From small to medium to large, all companies use social media to grow their business online. I have seen brands switch from SEO only approach to the SEO+SMM (Search Engine Optimization + Social Media Marketing) approach — and get quite effective results. If…

YouTube’s popularity grows every day, and it’s exciting to see so many creators thrive! But with that popularity comes fierce competition among YouTubers. If you want your content to shine, you need to build credibility for your channel. How? You need real engagement. You need to encourage your viewers to hit the “like” button on…