11 Best Social Media Automation Tools

By now, we all know how important social media is, and also that social media strategies need to be quick, effective and responsive.

However, content creation and engagement maintenance on social media is time consuming. That’s why you require some tools to be better and quicker at it. Well, modern man, modern solution.

There are a ton of automation tools available online, out of which I am sharing the 11 of the best social media automation tools.

Best Social Media Automation Tools


Agora Pulse #1 of the Social Automation Tools

AgoraPulse is an easy to use management tool for social media that allows the user to drive engagement and build genuine relationships on a platform.

The tool tops the list as it has the most comprehensive features amongst all the social media automation tools present out there.

The tool allows you:

  • To plan and schedule your content across six different social media platforms are Facebook, Instagram, YouTube, LinkedIn, Twitter and Google+.
  • Lets you track the performance of your content
  • Collaborate with your team.
  • Track your content analytics

AgoraPulse Pricing

USD 99/month*USD 199/month*USD 299/month*USD 499/month*
10 social profiles25 social profiles40 social profiles60 social profiles
2 users4 users8 users20 users

*when opted for a monthly plan. The annual plan offers a 20% discount.

The company offers a 14 day free trial.


social media automation tools, Image, Gaurav Tiwari

Kicksta is an automation tool specifically developed for Instagram where it allows you to save time by letting you find profiles similar to yours, engage with followers of such profiles and get organic growth by being followed back by these profiles. The company has over 10,200+ agencies and influencers using the tool.

Kicksta Pricing

Standard PlanPremium PlanModerate GrowthMaximum Growth10 targets40 targets-VIP email support, Live chat support, advanced targeting and blacklist

The company offers a 14 day money guarantee, if unsatisfied within two weeks of service, the user can get their money back.


social media automation tools, Image, Gaurav Tiwari

One of the most widely used automation tool, Hootsuite is a social media management tool that has been available as early as 2008 when social media was just beginning to rise.

Hootsuite is filled with all the features social media automation tools can possibly have and supports all the social media platforms available.

You can track performance on all social media platforms at once using the tool and on a real time basis. Features offered by the tool include:

  • Scheduling posts
  • Managing content with ease of tagging, search and usage stats
  • Performance Analytics
  • Monitoring engagements using find and filter conversations using keywords, hashtags and locations

Hootsuite Pricing

The tool is available in three plans:

10 social profiles20 social profiles35 social profiles
1 user3 users5 users
₹ 1260 per month*₹ 7540 per month*₹ 45000 per month*

*per month on an annual plan. Prices in INR. Check here in your local currency.

Hootsuite offers a 30 day free trial for each plan listed above. There is also a free plan to start with.


social media automation tools, Image, Gaurav Tiwari

Buffer is a SaaS application, available for both mobile and web, which is used for managing social media accounts offering features like scheduling posts and reach analysis.

Buffer has a wide variety of clients including big names like Shopify, Huckberry, Spotify etc. The company has been in the business for 10+ years, has over 75000+ customers, 100k+ monthly blog readers and 1.2 million+ social media followers.

Buffer offers you different plans for publishing content or analyzing the reach of the content depending on your need.

The tool is well known for its detailed analytics which makes it an ideal tool for users who want to understand the success and reach of their current social media strategy and the effect of these changes on their reach.

Buffer Pricing

Buffer pricing starts at $12 per month and ranges up to $85 a month, if billed annually.


social media automation tools, Image, Gaurav Tiwari

As suggested by the name, the CoSchedule tool helps you to schedule your posts across different social media platforms with ease.

This makes it easier for you to manage multiple accounts in one place. The tool allows you to schedule as many as 60 posts in advance using its interface.

The tool works as a very effective social media calendar and can also help you analyze content which has received high engagements and good results in the past.

Not only does the tool offer you general services like scheduling and analyzing, you can also use the tool to manage your customer support very easily.

CoSchedule Pricing

The pricing for the tool has 3 options:

Blog CalendarMarketing CalendarMarketing Suite
$24 per month*$49 per month*Depending on needs
Real time blog & social calendarReal time marketing calendarManage marketing requests
Automate social scheduleFull social media managementAutomate team workflows
Bulk schedule posts and integrate with WordPressCustom views of calendar and easy reschedulingSort calendar by team, store assets and files and track team progress.
All the features of Blog calendarAll the features of blog calendar + marketing calendar.

*When opted for a monthly plan, the annual plan offers a 20% discount.

The company offers a 14 day free trial.


social media automation tools, Image, Gaurav Tiwari

Initially started as just a management tool for Instagram and Twitter, the tool received a major update in 2018 and has come out as the most advanced automation tool in 2021.

The tool offers features across four categories: content, publishing, analytics and mentions.

  • For content, the tool has features like article curation, customizing RSS feed, Image Curation, and relevant content curation.
  • To publish, the tool offers features like publishing everywhere to five social media platforms (Twitter, Instagram, Facebook, LinkedIn and Pinterest), scheduling in advance, tailored posts with previews and automatic plus custom best times to post and queue meter.
  • For Analytics, the tool offers features like report builders, advanced analytics, competitor analysis and analytics overview.
  • For mentions, the tool offers features like extensive mention coverage and instant reply.


social media automation tools, Image, Gaurav Tiwari

The tool allows you management and analytics of three social media platforms: Twitter, Instagram, and Facebook. Features offered by the tool include:

  • Hashtag analysis
  • Collect user generated content
  • Quantification of reach and impressions of your content
  • In-depth reports that can be exported to user friendly excel formats.

The feature hashtag analysis differentiates this tool from most others. With the hashtag analysis feature, you can count posts using the hashtag and analyze their overall impression and learn about active users and influencers, which will allow you to come up with engaging content. The feature provides real time updates and lets you react instantly.


social media automation tools, Image, Gaurav Tiwari

Buzzsumo is amongst the best tools available which help you discover trending topics and posts related to the niche of your blog. The tool helps you in searching for viral content and the analytics of the content.

  • The features include:
  • Content Development
  • Content Research
  • Finding influencers
  • Monitoring
  • API, allows you to code your own pages and hence gives a lot of flexibility in your research and analysis.


social media automation tools, Image, Gaurav Tiwari

Mention is a social media automation tool which allows you to be incredibly fast and always present yourself with your social media pages.

Whenever someone mentions your brand name, or posts on selected keywords, the dashboard lets you know instantly which allows you to be better at brand monitoring and competitor analysis.

Features of the tool include:

  • Easy to use interface helping you monitor brand mentions at a glance
  • Identify other influencers and get in touch with them
  • Monitor keywords on a real time basis
  • Competitor analysis and lead generation

Sprout Social

social media automation tools, Image, Gaurav Tiwari

Trusted by over 20,000+ organizations of all sizes, SproutSocial helps you automate content posting, customer support, audience engagement and more.

The tool lets you work on 5 different platforms, Twitter, Facebook, Instagram, Linkedin and Pinterest. The tool has an inbuilt analytics feature which allows you to understand the overall reach of your content.


social media automation tools, Image, Gaurav Tiwari

Previously known as Read It Later, this tool has basics which are very similar to the basics of Pinterest. Pocket is freely available as an app, a Google Chrome extension, a Firefox add-on – which lets you save content from anywhere on the internet.

Just like you can pin photos on Pinterest, with Pocket you can save content. Used by millions across the globe, the tool has already saved over 2 billion posts so far.

The tool also has an iOS and Android application and is integrated with over 1500+ platforms including Twitter, Pulse, Flipboard and more.

While available for free, the tool also has a chargeable premium service which helps you get rid of ads and apart from just saving content, it also allows you to space as a permanent library of everything you’ve saved, suggested tags, full-text search, unlimited highlights and premium fonts.


The above mentioned social media automation tools have been designed with the aim of not only reducing your social media efforts, but also making them more effective with proper monitoring, reporting and analysis.

Irrespective of the scale of your business, these tools can be of great help in increasing your reach via social media and making the best of it. Remember, most of these companies offer a 14-30 day free trial and have extensive information on their sites.

Perform a thorough research yourself as well, understand the features well, but before that understand the need of your business and then select the tool which you want to use for improving your Social Media efforts.

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3 comments add your comment

  1. Hello Gaurav,

    Great Post! Glad you shared this valuable post on the best social media automation tools. And I am pretty impressed with this list of tools you have provided with its features. I really like AgoraPulse and have also used Buzzsumo & Buffer. Automating social media really helps in managing your time & making your work productive. Again thanks for sharing…

    Keep up the good work…


  2. Thanks for sharing this blog. I want to suggest one more social media automation tool that is CloudSocial. Use of this platform you can manage, track, and control all your social media channels at one go. You can make instant-post across all your social media accounts.

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