Becoming a successful digital marketing agency means you must understand exactly what your clients are looking for. While every agency differs, there are a number of musts that should be accommodated. By knowing these, you are more likely to build a list of loyal clients.
Why Would Someone Hire a Digital Marketing Agency?
The main reason for this is that it is far more cost-effective than hiring an in-house marketing team, and it allows a business to flourish in other areas. Much of the time, businesses don’t have the time to spare for focusing on their marketing, and that means their reach can suffer. By hiring a marketing agency, they can reach the customers they want to without having to put all the work in.
In order to appeal to clients, you must tick their boxes of expectations. Here are what clients expect from a digital marketing company.
Proof of Past Success
Firstly, clients will want to know that you have successfully driven customers to other clients’ websites. This shows them that you know what you are doing and that you can do the same for them. After all, that’s what they’ll be paying you for! An easy way of showing your clients your success is by hosting a portfolio page on your website. Show off a variety of work you have completed, so clients know you can adhere to a wide range of marketing strategies.
An Indication of How Much Growth They Can Expect
OK, so this one is a little trickier, especially when there’s no knowing when/if there’ll be definite customer growth. What you can suggest to them, however, is how much growth they can reasonably expect.
Make sure you don’t exaggerate or give any empty promises, as this could negatively affect your reputation. Most clients will be happy enough to receive a general estimate along with an example of your previous work, for example, the growth that a similar client received due to your digital marketing work.
High-Quality Content Creation
If content is part of your package, then clients will expect it to be both relevant and engaging. By providing your client with high-quality content and using SEO strategies, they will enjoy an increase in traffic to their website.
If your clients want content creation from you, but you don’t currently offer it, you could consider outsourcing your content needs with Click Intelligence. They offer white label SEO strategies, so you can offer your client the full package of digital marketing under your company name.
When you take on a client, open communication is crucial. You don’t want your client to think you have forgotten them, especially when a large chunk of their business is in your hands. By keeping them up-to-date with what you are doing, you will reassure them that their marketing is in the right hands.
Of course, this doesn’t mean swamping them with marketing news – they hired you for a reason! Just don’t let them fall behind what marketing strategies you are using. If they are a repeat client, over time, they won’t expect as much communication, as they will trust you to get the job done.
There are many digital marketing companies out there, and you want to be one that stands out. Clients look for agencies that not only show they can do the basics but also ones that prove they have unique ideas when it comes to marketing.
When chatting with a potential client, come up with unique ideas for attracting more traffic to their website.
Reassure them that you are tailoring your marketing strategies for them by keeping their business in mind while giving them an idea of what type of marketing you can offer. This is more likely to impress clients, and if they have spoken to a bunch of other agencies who have all told them the same thing, then you will be the one that sticks in their mind.
Enthusiasm for their Business
No client wants to talk to a marketing agency that sounds like they don’t care about their business. Of course, your expertise is in marketing, not their company, but that doesn’t mean you shouldn’t show enthusiasm about what they are doing. By showing you’re interested, they will be more likely to trust you with the marketing for their business.
Up-to-Date Marketing Knowledge
As a digital marketing company, you must keep up-to-date with the latest trends in marketing. After all, you are advertising your expertise. You don’t want to talk to a client who knows more about marketing than you do! Show your clients that you are up to speed with all the latest marketing developments by keeping up with new trends and adjusting when you find one that works better.
Being Open to Change
If something is not working, you must be open to changing the marketing strategy. After all, every business is different, so what works for one might not work for another. If your client wants you to adapt, and they have a good reason for this, then doing so will show you are an adjustable and reliable digital marketing company.
Working Well with Existing Marketing Strategies
The chances are your clients will already have certain marketing techniques they already use. While it might be easier for you to start with a blank page, your clients will most likely want you to work alongside them. Don’t get put off if there are strategies you wouldn’t usually use. Of course, you should advise if you think your client is wasting their time, but otherwise, learn to work around others’ marketing techniques.
Finally – your client will want to see results. While you cannot promise anything, if they are not seeing any developments in their growth after a long time, the chances are that they will end their working relationship with you. This won’t always be your fault but do keep in mind that your client won’t always be accepting of small growth.