10 Best MBA Marketing Programs from Top B-Schools
Employers and businesses are actively looking for marketers who can thrive and adapt in the modern innovative, tech-savvy marketplace. Therefore, you need to know the best marketing MBA programs that successfully keep up with the volatile marketing environment.
Marketing MBA programs help students develop valuable skills across a wide range of business sectors, along with the ability to tackle unique and challenging issues in various business landscapes. These programs focus on analyzing trends, communication skills, development, planning, and promotion, while modules cover branding, digital marketing, e-business, and strategic management. Note that these may be a little different than the traditional courses and programs that are offered in your nearest schools.
Marketing MBAs require additional skills to be market-ready. For example, with extra communication skills, tech training, and more can be helpful moving forward. Also, there is no limit to who can opt for these courses. I know a friend who was an Oracle Fusion Technical course holder after graduating and before opting for an MBA marketing program. So, the sky is the limit.
Without any further, let's see the ten best marketing MBA programs from top B-schools and their unique offerings.
Best MBA Marketing Programs
Earning a marketing MBA can help you understand consumer behavior, improve communication skills, and expose you to market research. MBA marketing courses are quite rare. But I have collected some of the best courses out there in this article.
Here are my picks for the top 10 best MBA marketing programs you should try to join.
Table of Contents
Stanford Graduate School of Business, Stanford University, CA
The Stanford Graduate School of Business offers one of the world’s best MBA programs. It combines an effective and innovative teaching method and a world-class faculty with case studies, industry expert lectures, prototyping, role-playing scenarios, hands-on experiences, small-group seminars, simulations, and project-based courses to provide an exceptional learning experience. Along with functional knowledge, the school’s MBA program helps shape the students’ leadership skills.
Students who study marketing as an elective learn and strengthen their marketing fundamentals through various topics such as customer acquisition for new ventures, marketing research, applied behavioral economics, consumer behavior, monetization, etc. Also, the school designs summer projects to give students an immersive experience by dedicating at least four weeks during the summer to working on projects for a sponsoring organization in an industry.
Course to consider – MBA in marketing
Fees – $76,950
Kellogg School of Management, Northwestern University
Established in 1908, the Kellogg School of Management at Northwestern University is the business school of Northwestern University. It is one of the top-rated and most well-acclaimed private research business schools in the US, with a PG enrolment of more than 1,200 students. MBA is one of the university's most popular courses, and the school offers 18 major areas of study, such as marketing, analytical finance, international business, and more.
The school has an accelerated MBA option for candidates with a business education and focused career goals. This option allows students to bypass core courses, take electives matching their objectives, and build their network. The school also offers a regular two-year MBA program that explores a variety of disciplines and interests while developing management and leadership skills. The university data reveals that 99% of the students received an offer letter within three months of graduation.
Course to consider – MBA in marketing
Fees – $108,016 (one-year program), $78,276 (two-year program)
Indian Institute of Management, Calcutta (IIMC)
Established in 1961, IIM Calcutta is one of the best management colleges in India. It has consistently received the 3rd rank by the NIRF. The institute offers a two-year full-time MBA degree in marketing approved by the AICTE. The course is designed to help students develop an advanced understanding of marketing concepts and their applications.
The curriculum covers advertising, brand management, consumer behavior, distribution, market research, product management, and sales management. The program also includes a summer internship that allows students to apply their knowledge and skills in a real-world setting.
IIM Calcutta has earned a glowing reputation for providing quality education and producing highly sought-after graduates. It has renowned faculty members with extensive experience in the field of marketing. Moreover, the institute has state-of-the-art facilities and resources to provide students with the best possible learning environment.
Course to consider – MBA in marketing
Fees – Rs. 17 lakhs
Faculty of Management Studies (FMS), Delhi
The Faculty of Management Studies (FMS) at Delhi University is among the most prestigious MBA in marketing colleges in India. It offers a two-year full-time MBA program with a specialization in marketing. The curriculum at the university is designed to provide students with a solid foundation in all aspects of marketing, including consumer behavior, product management, market research, and sales and distribution. In addition, it emphasizes the importance of ethics and social responsibility in marketing decisions and practices.
The institute has a dedicated faculty with extensive experience in the field of marketing. It also has state-of-the-art laboratories and a well-equipped library for students to use during their studies. Admission to the MBA program at FMS Delhi is based on the candidate's performance in the Common Admission Test (CAT), academic record and work experience.
Course to consider – MBA in marketing
Fees – Rs. 20,960
Wharton B-School, University of Pennsylvania
Founded in 1740, the University of Pennsylvania is a private Ivy League research university in Philadelphia and the fourth oldest higher education institution in the US. It has an overall acceptance rate of 5.9% and is one of the leading educational institutions around the world. The Wharton B-school is the renowned business school of the University of Pennsylvania, which presently has 5,062 students enrolled in their UG, PG and Ph.D. programs. Out of these, 1,784 students are enrolled in their MBA program.
The school has 235 renowned faculty members and offers more than 13,000 executives in programs. In addition, it provides a wide range of fellowship opportunities for deserving students. It also has over 20 research centers to support the path-breaking research outcomes of its students.
According to the MBA career statistics report, in 2022, over 98 percent of MBA graduates from the Wharton B-School received job offers in 25 business sectors.
Course to consider – MBA in marketing
Fees - $84,874
Fuqua School of Business, Duke University
Established in 1969, the Fuqua School of Business is a leading business school at Duke University in North Carolina. It provides graduate programs, Ph.D. programs, and short courses on executive education. As of now, the college has an enrolment of more than 1,300 students, and the MBA of this school was ranked 9th by The Economist in 2019. It offers MBA in four formats – daytime MBA, accelerated daytime MBA, global Executive MBA, and weekend executive MBA.
The school is well-known for its placements and is ranked 12th for US graduate employability by the rankings. The university has a career center that effectively functions throughout the year to give graduate students the best employment opportunities. As a result, 96% of graduates from the school get employed within two years of graduation, and the median salary they receive is around $ 141,109.
Google, Deloitte, Pfizer, Microsoft, Amazon, and Aecom Corporation are some of the school’s significant recruiters.
Course to consider – MBA in marketing
Fees – $71,750
McCombs School of Business, the University of Texas at Austin
MBA in marketing at the McCombs School of Business, Austin, is a course that covers all aspects of the marketing function that students need to learn before entering the corporate world. It intends to convey critical marketing elements through concepts that serve as a solid foundation for further coursework and experience in marketing.
Different sections of the course include understanding how to define markets, developing marketing offerings that include conceiving and developing products and services, delivery intelligence, studying the role of marketing as part of overall corporate strategy, communicating with customers, and different data collection methods and data analysis.
The course is taught with the help of a combination of readings, lectures, and applications to help students develop a strong understanding of marketing vocabulary, concepts, projects, and activities.
Course to consider – MBA in marketing
Fees – $58,720
University of Sunderland, UK
Established in 1901, the University of Sunderland is a global center of knowledge with a mission to educate generations through effective methods. It has consistently displayed excellent results in terms of education and career opportunities. Its year-long MBA in marketing program curriculum includes financial management and control, professional management and leadership development, digital marketing, and more.
Practical work experience is recommended for admission to the MBA in marketing course at the University of Sunderland. In addition, applicants need to demonstrate how they will benefit from the program in their SOP and LORs.
Course to consider – MBA in marketing
Fees – £15,000
The University of South Wales, UK
The University of South Wales is a prestigious public institution that has made significant contributions to innovation and research in a variety of sectors throughout its illustrious history. It offers a diverse range of degrees through its numerous schools.
The MBA in marketing program at the University of South Wales includes personal and professional skills development, strategic and digital marketing research insights, contemporary marketing and digital strategies, etc. It also gives students the opportunity to gain the Chartered Management Institute (CMI) Level 7 Diploma in strategic management and leadership by successfully passing the required modules.
Course to consider – MBA in marketing
Fees – £14,300
Nottingham Trent University, UK
Nottingham Trent University ranks 801-1000th among universities in the world with a five-star rating in the QS World University Rankings, 2022. In the current era of digitalization, the Nottingham Trent university's MBA in digital marketing course can be the right opportunity for students to take their education to the next level.
The program focuses on digital strategies, e-commerce, digital and social media marketing, and more. Emphasis is laid on applying theory to implementing global digital strategies, increasingly sophisticated branding techniques, integrated marketing communications, and e-commerce. It helps students develop a critical understanding of contemporary thinking, analysis, and frameworks that drive the industry's digital and social media marketing strategy.
Course to consider – MSc in digital marketing
Fees – £21,000
Summary
Here is the summary.
| Institution | Location | Course | Fees |
|---|---|---|---|
| Stanford Graduate School of Business, Stanford University | CA | MBA in Marketing | $76,950 |
| Kellogg School of Management, Northwestern University | Illinois | MBA in Marketing | $108,016 (one-year program), $78,276 (two-year program) |
| Indian Institute of Management, Calcutta (IIMC) | India | MBA in Marketing | Rs. 17 lakhs |
| Faculty of Management Studies (FMS), Delhi | India | MBA in Marketing | Rs. 20,960 |
| Wharton B-School, University of Pennsylvania | Pennsylvania | MBA in Marketing | $84,874 |
| Fuqua School of Business, Duke University | North Carolina | MBA in Marketing | $71,750 |
| McCombs School of Business, the University of Texas at Austin | Texas | MBA in Marketing | $58,720 |
| University of Sunderland | UK | MBA in Marketing | £15,000 |
| The University of South Wales | UK | MBA in Marketing | £14,300 |
| Nottingham Trent University | UK | MSc in Digital Marketing | £21,000 |
An MBA in marketing degree offers a wide variety of career options for students wanting to advance their skills in the business world. It equips them with analytical and marketing knowledge and helps them understand business and management more deeply. Moreover, an MBA in marketing will help you build a profitable business if you wish to become a business owner.
I hope this article helps you pursue MBA in marketing from a reputed university and achieve new pinnacles of success in your career.
