For any company hoping to execute optimal sales in the online marketplace, a strong website is absolutely fundamental to your chances of success. Far from the front-end, visual features that many company executives believe is the key to attracting visitors, it’s actually the foundational structures of your site that are the most important for drawing in visitors and sales. This article examines four main areas to consider when building your site from the bottom up, making sure that the architecture of your site as a whole functions as best as possible.

Mobile Optimization

The proportion of people accessing the internet through their smartphones is racing above that of people using computers and laptops. As such it is absolutely crucial that you build your website to be viewed both on a laptop and on a mobile or tablet. This design feature shouldn’t be sacrificed in favor of any design flourishes that you have in mind. The scroll-down design feature helps to solve this problem, allowing users on different devices to intuitively access parts of your website without having to adapt, turn their phone screen, or scroll sideways as well as vertically to find your content.

Hosting Platforms

Your website must be hosted on a platform in order to exist on the internet. There are many platforms to choose from at present – some allow you total control over the code, while others offer easy-to-use templates to help you build a technically-awesome website without too much knowledge of code. The best options involve Smart Hosting; they offer 24/7 support and tutorials so that you’ll not be alone with design issues you cannot resolve. On top of this, you’ll have a handy toolbox of features you can easily build into your site to make it more interactive and seamless for visitors looking to engage with your company.


Sitemaps act like a blueprint of your website. If you were to visualize your sitemap, you want all content to lead through to the point of sale, or POS. If you can do this, then your customers are going to be led effortlessly to the point at which they find a product they like – their ultimate aim when visiting your website. Furthermore, well-made sitemaps help Google’s bots in determining where to feature your website in search engine results – the better laid-out your site is, the higher up it’ll finish in Google’s rankings.

Adaptive and Dynamic

Some websites are created with layers of code that are rather difficult to change once made live. That’s because the HTML is interlinked with so much of your content that to tweak things slightly might lead your whole site to become skewed and unnavigable. Instead, ensure you’re using plug-ins, templates of pre-written lines of code in your web development in order to be able to chop and change at will. This capacity will help your site remain current and up-to-date, which mean you’ll always be relevant to the consumers who arrive at your site.

These tips should help you consider the fundamental building blocks of a good website as you set out to establish your position in the online marketplace.

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