Best Email Marketing Software for Businesses & Marketers
Are you looking for email marketing software that you can use to generate, follow and convert subscribers into leads and leads into customers? Well, if you are, there are plenty that you can choose from.
At the moment, there are 550+ email marketing software and platforms offering arrays of great features, each better than the others.
But which one should you choose? Finding tools for email marketing can be anything but easy. That’s why I have written this article in collaboration with my editorial team.
In this article, I will guide you through the best email marketing software platforms you can choose. So, without further ado, let’s hop on to the list.
Best Email Marketing Software List
Best Email Marketing Software
Here are the best email marketing software and platforms, ranked as per their convertibility, usability and prices.
Best Email Marketing Tools
Hand-picked email platforms for creators, businesses, and developers. Real recommendations from 16+ years of experience.
ActiveCampaign
#1The best email marketing software overall. I use ActiveCampaign to connect with my leads and communicate with them for future projects.
MailerPress Pro
★AI-powered email marketing built into WordPress. Uses the block editor natively. $99 lifetime for unlimited sites — perfect for agencies and freelancers.
Noptin
★Lightweight WordPress newsletter plugin. Unlimited contacts, unlimited emails, zero cost. Works with any SMTP. Perfect for lean setups.
Sendfox
#2The best budget email marketing software with a one-time purchase. Perfect for creators who want to own their tool forever.
Kit (ConvertKit)
#3Built specifically for bloggers, authors, and podcasters. Simple automations, great deliverability, and sells digital products too.
Constant Contact
#4The best email marketing software for beginners. Simple interface, great templates, and excellent customer support.
HubSpot
#5The best email marketing software for businesses. Full CRM integration with marketing automation built-in.
Moosend
#6One of the easiest email tools with powerful automation. Great for e-commerce with product recommendations and cart abandonment flows.
AWeber
#7For entrepreneurs focused on a single goal of email marketing. Clean, focused, and reliable with decades of experience.
Omnisend
#8Best e-commerce email marketing tool for businesses. Built specifically for online stores with advanced automation.
Beehiiv
#9Modern newsletter platform built for growth. Includes website builder, referral system, and monetization tools. Growing fast among creators.
EmailOctopus
#10The best email marketing software for developers and those who want to use Amazon SES for cost savings.
MailerLite
#11Email marketing software with the best free plan and cheapest rates in premium. Great value for growing lists.
GetResponse
#12Simplest on the list. The best for managing leads with landing pages and webinar features included.
Mailchimp
#13The most commonly used email marketing tool with thousands of integrations. Works with everything.
Campaign Monitor
#14Best visual email marketing platform. Beautiful templates and drag-and-drop designer for stunning emails.
Benchmark Email
#15Great option for people sending professional and polished emails without being an email designer.
Brevo (Sendinblue)
#16The best for integrated SMS, email marketing and CRM needs for individuals. All-in-one marketing suite.
What is email marketing software?
An email marketing software is a digital tool that helps marketers create, send, and track targeted email campaigns. It simplifies managing contact lists, designing visually appealing emails, segmenting audiences, automating workflows, and analyzing campaign performance. By leveraging this software, marketers can efficiently engage with their audience, build brand loyalty, and increase conversions.
ActiveCampaign
The best email marketing software overall.
ActiveCampaign email marketing software boasts more than 150,000 customers globally and is one of the most popular email marketing software options among marketers in 2022. It has earned a glowing reputation as a leading marketing automation tool through its focus on building a high-quality product that offers multiple solutions for B2B, B2C, and e-commerce businesses worldwide.
It is the most complete email marketing platform featured in this article, and that’s why it is ranked #1. With predictive tools and machine learning that helps marketers to work smarter and produce higher ROI, ActiveCampaign has become the first choice of email marketers.
ActiveCampaign is totally visual and very easy to use. And that is why it is often credited as a visual marketing and email automation pioneer. It provides incredibly high deliverability rates (more than 99%), integrates with over 900 third-party tools, and takes compliance and security measures to a completely new level.
ActiveCampaign also includes an inbuilt CRM system for managing your email campaigns, sales, and live chat. Starting at merely $9 per month, it is also one of the most affordable email marketing tools.
I use ActiveCampaign to connect with my leads and communicate with them for future projects.
Sign up for a free trial with ActiveCampaign
Sendfox
The best budget email-marketing-software with a one-time purchase.
Sendfox is a relatively unknown but one of the best options right now. Not only does it offer a very good free tier, but it is also a single-time purchase of just $49 if you opt to go premium.
For this $49, Sendfox allows you to have an email list of up to 7000 contacts (5000 + task bonuses), which you can use to generate leads, send newsletters and improve sales. It also comes with an easy-to-use API that you can use to send leads from your favorite platform to Sendfox.
I use Sendfox to deliver my newsletter and to do email automation to prospects.
Get Sendfox at $49/lifetime for a limited time.
Constant Contact
The best email marketing software for beginners.
Constant Contact is the best email marketing tool for beginners. It has a highly user-friendly drag-and-drop email builder that lets you easily and quickly add images and text to your messages. It also gives you access to over a hundred mobile-optimized email templates that allow you to create professional emails quickly and easily.
Constant Contact’s automation features are handy for all sorts of email marketing work, such as triggers for welcome messages for new subscribers and related drip email marketing campaigns. Also, you can utilize the contact segmentation feature with an easy-to-use contact import function – just connect your CRM or email account. You also get access to subscriber surveys, personalized coupon codes, and custom demographic data.
Learn more about Constant Contact
Hubspot
The best email marketing software for businesses.
HubSpot is a popular tool that provides a dedicated CRM, landing page creation, online chat, and forms management, and above all, the HubSpot email marketing software.
Using it as the supporting pillar of your marketing and sales, you can bring in more revenue to your marketing campaign, blog post, or newsletter that influenced each sale. Thus, HubSpot is arguably more of a CRM that offers email marketing and automation.
Most importantly, HubSpot comes with a WordPress plugin that allows users to send email campaigns directly from WordPress. It also enables them to automatically capture contacts in their CRM using a HubSpot form or a live chat widget without leaving WordPress.
HubSpot is a great choice for B2B service companies that can comfortably cover costs by winning a handful of extra clients a year. HubSpot is well-priced for businesses but also offers free versions of all its products.
Learn more about HubSpot Email
Aweber
For entrepreneurs focused on a single goal of email marketing.
AWeber is great as an email marketing platform for small businesses and entrepreneurs.
If you have basic needs and are targeted to the specific aim of having the most email marketing and don’t want to be overwhelmed by the clutter that a ‘we have everything!’ system has to offer.
Aweber offers a drag-and-drop email builder, pre-designed templates, and plenty of integrations. It can help you create automated email sequences and email follow-up sequences. You will also get advanced features like open rate data, the ability to test your emails and deliverability rates.
If you are on a budget and just getting started with email marketing, then AWeber is a great option for you. There is an unlimited free plan from Aweber that allows 500 contacts in your list forever.
Omnisend
One of the latest leading email marketing software providers.
Omnisend has emerged as one of the leading platforms for online stores. Its creators have specially designed it to help e-commerce brands personalize their marketing. It offers a wholesome marketing automation toolset across email, push notifications, SMS, and integration with Facebook Lead Ads, Google Ads, and more than 70 apps for leveraging growth opportunities and driving sales on autopilot. By focusing solely on e-commerce, it has put together creative email templates for driving repeat buyers.
Omnisend connects to the most popular e-commerce platforms such as WooCommerce, Shopify, BigCommerce, and Adobe eCommerce (Magento). Moreover, it strives to help its customers by integrating with review, loyalty and help platforms such as ReCharge, Smile.io, and Yotpo. Thus, it can tell you about the impact of your email subscribers and customer segments on your sales. It also lets you trigger campaigns based on website visitor behavior, allowing you to reduce cart abandonment, increase return buyers, and get more product reviews.
Based on the size of your contact list, the paid plans of Omnisend start at just $16 per month. All of them allow you to send out unlimited emails.
EmailOctopus
The best email marketing software for developers and those who want to use Amazon SES.
Many email marketers tend to feel that Amazon’s Simple Email Service (SES) is the most affordable way of sending emails. However, its UI isn’t built for marketing teams to produce campaigns. That is where EmailOctopus has managed to create email marketing software that successfully bridges this gap. Built on the back of Amazon SES, it provides the infrastructure benefits of AWS, allowing users to build their email campaigns in a friendly UI.
It’s important to mention that EmailOctopus is a pretty simple tool overall. It will serve you great if you just want to send email campaigns to a campaign. But it doesn’t currently have a visual automation builder.
Despite all that, it is an ideal choice for small tech setups where a team member is fluent in AWS and requires the power and flexibility of the SES without having to code the creation of the emails themselves.
MailerLite
Cheap email marketing software with the best free plan.
I wanted to list Mailchimp here, but MailerLite beat them by a little margin.
If you’ve been working on a limited budget, then MailerLite could be just what you need. By subscribing to its free plan, you can send up to 12,000 emails per month. Moreover, you can send unlimited emails to 1,000 contacts for just $9 per month.
MailerLite is an excellent tool for every industry. Whether you are a freelancer just starting or growing a small charity, MailerLite has everything one needs to send bulk email marketing campaigns.
Remember that a powerful tool like ActiveCampaign might be a better option if you run a small business and require more marketing features such as an inbuilt CRM and advanced audience segmentation. However, MailerLite is a great choice for personal projects, beginners, and sending simple email campaigns to your audience.
Its free plan is generous in terms of features, and you can get access to more features such as unlimited templates, creating auto resend campaigns, and selling digital products with its paid plans.
MailerPress (Pro)
MailerPress is what you pick when you’re tired of juggling “one more dashboard.”
It runs inside WordPress. You write emails the same place you publish posts, manage pages, and maintain client sites. That’s a big deal if you live in WP all day and want email to feel like part of the website — not a separate universe.
The block editor integration is genuinely good. If you can build a page in Gutenberg, you can build an email. No learning curve. No clunky third-party builders. Just drag, drop, and send.
For agency and freelance work, MailerPress Pro earns its keep fast. You standardize templates, keep workflows consistent across client sites, and ship campaigns without the “please invite me to your account” dance. One interface. Everything in the WordPress admin.
Here’s the thing about deliverability though: WordPress can build emails, but it can’t guarantee they land in inboxes.
MailerPress connects to real sending services — Brevo, SendGrid, Mailgun, or your own SMTP. Use them. If you’re relying on your host’s default PHP mail, you’re playing deliverability roulette.
Pair MailerPress with a transactional email service from day one, even on small lists. Building a good sender reputation early is way easier than fixing it later.
MailerPress Pro makes sense for:
- WordPress-first creators who publish often
- WooCommerce stores wanting simple flows without heavy tooling
- Agencies managing multiple small-to-mid client sites
- Anyone who hates context-switching between platforms
When I wouldn’t use it: If the business needs a full CRM, deep multi-branch automations, or enterprise-level segmentation and reporting. At that point, a dedicated platform like ActiveCampaign, HubSpot, or Klaviyo is usually the better hammer.
Noptin
Noptin is the “simple, fast, and gets the job done” newsletter plugin for WordPress.
No bloat. No feature creep. Just clean lead capture, basic automations, and emails that go out when you hit send.
If your goal is a newsletter signup form, a welcome sequence, and automatic new-post notifications — Noptin handles it without making your stack feel heavy. I’ve used it on client sites where the brief was literally: “I just want people to subscribe and get my posts.” Done.
This is why it works so well for client handoffs. Many clients don’t need a spaceship. They need a reliable opt-in form, a welcome email, and a weekly broadcast that actually reaches people. Noptin delivers that without requiring a training session.
The plugin is lightweight too. We’re talking minimal database footprint and no slowdown on page loads. If you’ve ever watched a bloated email plugin tank a site’s performance, you know why this matters.
Noptin doesn’t send emails itself. It relies on whatever mail system you’ve configured. If that’s your web host’s default mail? You’re going to have deliverability problems. Always pair Noptin with a proper SMTP plugin or transactional service (Amazon SES, SendGrid, Brevo, etc.) once your list starts growing.
Noptin is a great fit for:
- Blogs and content sites
- Local businesses that want “newsletter + leads” without complexity
- Client sites where fewer moving parts = fewer support tickets
- Budget-conscious creators (it’s 100% free for most needs)
I’d skip it if: The business needs deep event-based automation, advanced lifecycle marketing, behavior-triggered sequences, or granular deliverability controls. That’s when a dedicated email platform starts paying for itself.
Bottom line: Noptin won’t win awards for fancy features. But it’s fast, it’s free, and it does exactly what it promises. Sometimes that’s all you need.
GetResponse
Simplest on the list. The best for managing leads.
GetResponse is an email marketing platform that helps businesses grow their audience and increase sales. GetResponse offers a suite of tools to create and manage your email campaigns, including a drag-and-drop email builder, templates, automation, segmentation, list management, and more.
If you need a powerful and all-in-one simplified tool to send emails, capture leads, create landing pages and automate your marketing.
Above all, it is free forever for up to 500 contacts. It is the best solution for you if you are just starting or have specific needs.
Mailchimp
The most commonly used email marketing tool with thousands of integrations.
MailChimp is generally the first email marketing platform most of us use. It is extremely simple to use and has been around for a long time now.
It is not liked much by the most hardcore email marketers but remains extremely popular among website owners and small businesses.
One of the core reasons for this is that MailChimp has a free plan that allows up to 2500 contacts. Along with that, Mailchimp also offers an integrated CRM, the best email delivery rate on the planet and above all, the most integrations – dozens of times more than the second best Aweber.
Even though there is a free plan, MailChimp doesn’t lack features. However, there is always a more than visible watermark (Mailchimp Branding) on all your emails.
The key features of Mailchimp that I loved are A/B Testing, email automation and integrations with most of the website platforms and eCommerce tools.
Campaign Monitor
Best visual email marketing platform.
Campaign Monitor is an ideal email platform for people who prioritize visual appeal in their marketing. If you seek a custom email strategy to ensure brand consistency, you needn’t look any further.
Campaign Monitor gives you absolute control over the appearance of every message through its beautiful templates and drag-and-drop email builder. It allows you to quickly create a visually stunning email by customizing fonts and color schemes. You can also add stock photos with inbuilt access to Unsplash free of cost.
Currently, Campaign Monitor holds a 99% customer satisfaction rating and features a dedicated team of service consultants to provide users with ongoing support for account setup, ideal email marketing practices, and strategies for increasing deliverability rates.
Also, it offers superior contact segmentation that allows for laser-focused targeting and highly personalized emails that stand out from the rest. Its link review tool automatically reviews your emails for URL issues and ensures that there are no outdated or broken links in your messages.
Learn more about Campaign Monitor
Benchmark Email
Although Benchmark is a relatively unknown entry on this list, it is a great option for people sending professional and polished emails without being an email designer or hiring the services of one.
Benchmark is an affordable option for small businesses that require a visually appealing and user-friendly email tool and marketing automation software. Moreover, it is an excellent choice for small agencies and consultancies where design is of prime importance from both an optimal client experience and staff training perspective. It also comes with over 1,500 integrations with popular sales and marketing tools.
Brevo
Brevo comes with several nurturing tools to help you easily turn leads into customers. These include an intuitive and responsive email editor, landing page builder, and intuitive signup form options. Not only is it an impressive all-in-one digital marketing solution, but it also offers advanced reporting and numerous customizable templates. As a result, it is one of the best-performing email platform options available in the market.
With Brevo, you can develop an effective email marketing strategy, integrate Facebook ad management, handle SMS and website chat messages, and easily keep track of everything using an inbuilt CRM. It keeps all your digital marketing efforts in one place and helps you easily attract and retarget all your leads. Moreover, you will have access to unlimited contacts and only pay for the emails that you send out.
Users interested in customized HTML emails can use Brevo readymade developer recipes to send out transactional or bulk emails. It also offers transactional emails and SMS sending gateways, useful for various marketing needs.
FAQs
What is the best email marketing software for beginners?
Constant Contact is my top pick for beginners. The drag-and-drop editor is genuinely intuitive, the templates look professional out of the box, and their customer support is excellent when you get stuck. MailerLite is a close second if budget is tight — their free plan is generous and the interface doesn’t overwhelm you with options you don’t need yet.
Which email marketing tool has the best free plan?
MailerLite offers the best free plan overall — up to 1,000 subscribers with most core features included. Kit (ConvertKit) is surprisingly generous too, offering free access for up to 10,000 subscribers, though with limited automation. For WordPress users, Noptin is 100% free with unlimited contacts and emails — you just need your own SMTP service for sending.
Is email marketing still effective in 2025?
Absolutely. Email marketing consistently delivers $36-$42 ROI for every $1 spent — better than any other marketing channel. Unlike social media, you own your email list. No algorithm changes can tank your reach overnight. The key is sending relevant content to people who actually want it, not blasting promotional emails to purchased lists.
How do I improve email deliverability?
Four things matter most: 1) Use a reputable sending service (not your web host’s default mail). 2) Authenticate your domain with SPF, DKIM, and DMARC records. 3) Keep your list clean — remove bounces and inactive subscribers regularly. 4) Send consistently to build sender reputation. If you’re using WordPress plugins like Noptin or MailerPress, always pair them with a transactional email service like SendGrid, Brevo, or Amazon SES.
What's the best email marketing tool for e-commerce stores?
Omnisend is purpose-built for e-commerce and my top recommendation. It integrates deeply with Shopify, WooCommerce, and BigCommerce — giving you abandoned cart flows, product recommendations, and purchase-based segmentation out of the box. Klaviyo is the enterprise choice if budget isn’t a concern. For simpler WooCommerce setups, MailerPress Pro handles basic product emails without the complexity.
How much does email marketing software cost?
Costs vary widely based on subscriber count and features. Free options include MailerLite (1,000 contacts), Mailchimp (500 contacts), and Noptin (unlimited, WordPress only). Budget options start around $9-15/month for 500-1,000 subscribers. Mid-tier platforms like ActiveCampaign run $29-49/month. Lifetime deals exist too — Sendfox at $49 and MailerPress Pro at $99 for unlimited sites are solid value plays.
Can I switch email marketing platforms without losing subscribers?
Yes, and it’s easier than most people think. Export your subscriber list as a CSV from your current platform, then import it into the new one. Most tools walk you through this. The tricky part is re-confirming consent if you’re moving to a stricter platform, and recreating automations from scratch. Pro tip: document your current email sequences before migrating so you don’t forget any workflows.
What's better for WordPress: a plugin or external email service?
It depends on your workflow. Use a WordPress plugin (MailerPress, Noptin) if you want everything in one dashboard, manage multiple client sites, or prefer not paying monthly fees. Use an external service (ActiveCampaign, Kit) if you need advanced automation, built-in deliverability infrastructure, or plan to scale beyond WordPress. Many users start with plugins and graduate to dedicated platforms as their needs grow.
How often should I send marketing emails?
There’s no universal answer, but consistency beats frequency. A weekly newsletter that arrives every Tuesday builds more trust than random blasts. Most businesses do well with 1-4 emails per month for newsletters and 3-7 emails for automated sequences (welcome series, abandoned carts). Watch your unsubscribe rates — if they spike above 0.5% per email, you’re probably sending too often or the content isn’t landing.
So, this was all for the list of the best email marketing software & tools. Feel free to try these articles related to email marketing if you are looking for more: