Building Email Marketing Funnels That Convert
Sales funnels help you visualize the path a prospect takes throughout their interaction with your brand.
But what's an email marketing funnel?
It's a sales funnel that’s dedicated to email marketing. It allows you to visualize what stage your prospect is on in the funnel, understand their pain points, and send content that solves them.
Through it, you can make sure that they smoothly move from the awareness stage to becoming conversions.
So, how can you create an email marketing funnel?
Here are the steps you can follow.
Table of Contents
1. Choose Your Email Marketing Platform
For email marketing, it’s crucial to have an email marketing platform.
But it can be challenging to choose the right one for your business.
However, your best choice will depend on your business needs, budget, the kind of templates you want, and the integrations they allow.
Take, for example, an email marketing platform like Mailchimp.
With it, you can build email lists, segment your audience, send automated emails, and track campaign performance.
And the best part?
It's free for those with up to 500 subscribers.
However, to unlock the full set of features, you need to pay, which can get expensive.
In this case, you can choose to go with one of the many alternatives to Mailchimp.
Before you fully decide on a platform, leverage their free trial to test all features thoroughly.
2. Build an Email List
To attract potential customers to your website, you should publish lead magnets with opt-in forms to attract sign-ups. These can include:
- Branded pop-up forms with strong calls-to-action
- Social media and pop under ads that help generate leads
- Resources like whitepapers, research, ebooks, etc.
Once done, leverage the automation features from your email marketing tool to create a welcome email series that is automatically sent when a prospect subscribes.
You can also use the welcome email series to let the prospect know about your products, thank them for their interest, or share success stories.
3. Nurture and Convert
If you fail to nurture your leads, they may exit the funnel or never commit to converting. For this reason, you need to apply lead nurturing strategies that drive the prospects to conversions.
Some of the emails that you can send them are:
- Educational and informational emails
- Testimonials and reviews for social proof
- How-to product videos and content
- Content to showcase product benefits
- Cart abandonment emails
These can help you nudge the leads further towards conversion and get them to buy from you.
4. Retain Customers
Your leads have finally converted at this stage, but the relationship should not die.
Instead, you should continue nurturing them with relevant content so that they remain loyal to your brand and buy again from you.
You can send them “Thank you” emails, updated product content, or ask them to join your loyalty program to improve the chances of retention.
Bonus: Infographic on How to Create a Powerful Email Marketing Funnel
Want to know more about email marketing funnels?
Check out the infographic below for a more comprehensive look at building an email marketing funnel that can boost conversions.
Infographic Courtesy: Branticles.com / This infographic was shared by Raj Marwal. Raj is an Inbound Marketing Specialist at Branticles and has over 3+ years of experience in online marketing.