50 Internet Marketing Statistics in 2024 that Might Change the Way You Think

As we navigate 2024, the digital marketing world is buzzing more than ever. This isn't just about trends; it's about understanding the core shifts that are reshaping how we engage online.

In this article, we're diving deep into Internet Marketing statistics that matter, breaking down what they mean for you and your strategies.

We've gathered 50 of the most compelling numbers from SEO, PPC, content marketing, social media, and more. These aren't just stats; they're the insights you need to optimize your campaigns, reach your target audience more effectively, and boost your ROI. Whether you're a digital marketing pro or running your own business, these figures will shed light on the latest tools and tactics that are driving success in the online world.

We're talking click-through rates, conversion optimization, user engagement, and other key metrics that will give you an edge in the competitive digital landscape. With a focus on actionable data and current trends, this post is designed to keep your strategies sharp and informed. So, get ready to explore some surprising shifts, learn about new opportunities, and maybe even rethink your approach to internet marketing.

Here's to staying ahead in 2024 with stats that inspire and strategies that deliver!

Digital Marketing Landscape

  1. The global digital advertising and marketing market was valued at $350 billion in 2020 and is projected to reach $786.2 billion by 2026.
  2. By 2024, digital ads are expected to account for more than 70% of the total global advertising spend.
  3. Digital marketing's compound annual growth rate from 2020-2026 is projected at 9%.
  4. Email marketing generates $40 for every $1 spent.
  5. Approximately 5 billion individuals are actively engaged online, accounting for 63% of the global population.

Video Marketing

  1. 91% of businesses used video as a marketing tool in 2023.
  2. 87% of video marketers say that video has increased traffic to their website.
  3. 42% of video marketers say they spend between $0 and $500 on an average video.

Mobile and Social Media

  1. A total of 5.44 billion people use mobile phones in early 2023, equating to 68 percent of the total global population.
  2. Social media marketing's market size is estimated to be worth $72.2 billion.
  3. Over 91% of businesses use social media for marketing.
  4. Facebook has over 2.93 billion active users monthly, making it a leading platform for social media marketing.
  5. 73% of buyers express heightened interest in salespeople who reach out to them through LinkedIn.
  6. 90% of Instagram users follow at least one business on the platform.

SEO and Content Marketing

  1. Websites that maintain blogs experience a 55% boost in visitor numbers.
  2. 49% of businesses say that organic search brings them the best marketing ROI.
  3. SEO generates more than 10 times the search traffic compared to organic social media marketing.
  4. 92% of potential shopper traffic is captured by companies visible on the first page of search engine results.
  5. Content marketing generates three times the leads at 62% less cost than traditional advertising.

Email Marketing

  1. The email marketing industry is currently worth $9.62 billion and is set to grow to $17.9 billion by 2027.
  2. The average ROI for email marketing is $36 for every $1 spent.
  3. 87% of businesses use email marketing to distribute their content.
  4. Personalized subject lines in emails can increase the open rate by 50%.


  1. Worldwide ecommerce retail sales are forecasted to amount to $7.4 trillion by 2025.
  2. 95% of retail transactions are expected to take place online by 2040.
  3. 75% of consumers anticipate that sellers will provide free shipping.
  4. 44% of shopping cart abandonments are due to extended shipping durations.

Consumer Behavior and Preferences

  1. 63% of businesses have increased their digital marketing budgets just this past year.
  2. 93% of people read online reviews before making a purchase.
  3. 49% of consumers desire weekly promotional emails from brands they adore.
  4. 70% of people ignore paid digital ads.

Advertising and ROI

  1. PPC returns $2 for every $1 spent, resulting in a 200% ROI.
  2. Paid ad channels with the highest reported ROI rate are Facebook Ads and Google Ads.
  3. Digital ads can increase brand awareness by 80%.
  4. Digital advertising accounted for 50% of total advertising expenditures in 2020.

Market Growth and Demand

  1. Marketing job demand is set to increase by 10% by 2026.
  2. The average local business puts 5-10% of its revenue towards its digital marketing budget.
  3. Anticipated growth in digital marketing investment suggests an increase from roughly $500 billion in 2021 to about $785 billion by 2025.

Influence and Engagement

  1. 91% of consumers openly acknowledge that a favorable online review sways their decision when making a purchase.
  2. 82% of consumers are willing to make a purchase based on a recommendation from a micro-influencer.
  3. The global influencer marketing industry is valued at $21.1 billion as of 2024.

Technology and Innovation

  1. Approximately 100 million consumers are utilizing augmented and virtual reality for online shopping.
  2. Mobile devices account for 50% of B2B sales triggers.
  3. The SEO industry is worth $80 billion.

Challenges and Opportunities

  1. 90.63% of web pages receive no organic traffic from Google.
  2. Digital ad fraud cost US advertisers $15.9 billion just this past year.
  3. Less than 20% of marketers use landing page A/B tests to improve conversion rates.

Future Projections

  1. The generative AI market was valued at $1.75 billion in 2022 and is expected to surge to $33.03 billion by 2027, with a Compound Annual Growth Rate (CAGR) of 79.96%. This significant growth underscores AI's transformative impact on the marketing industry, reshaping strategies and tools used in digital marketing and representing a fundamental shift in how businesses connect with their audience, analyze data, and optimize marketing efforts.
  2. Businesses in the United States are projected to allocate approximately $30 billion toward social video ad expenditure by 2024.
  3. By 2025, digital marketing investment is anticipated to be about $785 billion.

Download these Internet Marketing Statistics

Internet Marketing Statistics
Download Original File