Times are changing and for your blog to rock in 2019 you need to change along with them. Today it’s not about the length of your posts but their format. You also need to accept that social media and smart devices are dominating the world. Therefore, your blog has to leverage their power to reach a wider audience.
3 Tips to Make Your Blog Stand Out in 2019
Optimize your blog for voice search
Voice search is one of the hottest trends in the digital world today, according to statistics compilation published by WordStream. As the number of people who use it routinely is growing by the minute, not optimizing for voice search is a huge mistake.
Bloggers are rather slow to do this for now, so it’s your chance to stand out. Never forget that people are more likely to share and like posts with useful information. Make this type of content easy for their devices to find through voice search. Google itself provides tips on how to do this.
You should also ensure that all those Internet users who find your posts through their smart speakers and smartphone assistants will be able to access your content easily. Consider making an audible version of all your articles so people can simply listen to them. You can do this by creating podcasts yourself or by using specialized text-to-speech plugins. However, the latter are rather limited in functionality, so choose well.
Add a vlog to your blog
The rise in popularity of video content is one of the main arguments used by the people who claim blogging is dead. However, what’s to stop you from using that insane popularity to boost your own blog? Even if text is your main content format, you can and should post an occasional vlog to connect with your audience.
To maximize your reach, you should have a YouTube channel and cross-post your videos on your website as well. As YouTube is the premier video blogging platform, this is where the majority of views will be. However, posting videos on your website will help boost its ranking.
You also shouldn’t forget about the power of live streaming. As this video format is rising in popularity, make streams a regular occurrence on your channel. There are specialized platforms and services for that, like Twitch or YouTube Live Events. If your content format doesn’t suit those kinds of streaming services, go live on Facebook.
Make social media a part of your blog
Social Report predicts that in 2019 social media will become deeper integrated with various digital services. Get onto that trend early and merge your social media channels and your blog completely.
Make sure all your content is available through all platforms you use and stay active at all of them. Use specialized plugins to get alerts immediately so you can engage in dialog with all your followers on social media. You should also take a proactive role and launch different programs that will have your fans advertise your page on one platform. Then take it to other platforms. For example, launch a promotion on Instagram where your followers will share stories about some of your posts. Make a video of those and launch it on YouTube and Facebook, and your main website of course.