YouTube is more than just a video platform. A: YouTube belongs to Google, so it is part of the entire algorithm that Google applies when it ranks websites and pages. B: It is also the biggest video platform on the web, and ‘that’ could lead us to a very proper conclusion: YouTube is a terrific source of organic traffic for your website.

To get more traffic from the search engines you need to perform good SEO strategies. You need high-quality links, you need a good on-site optimization, and amongst many other things, you need to be consistent. In the end, all your SEO optimization efforts will build up so you will be able to rank for your targeted keywords.

It works the same with YouTube, only with several slight differences. Well, in this post, we’re covering more than just the differences. Today we’ll explore the most effective strategies that’ll help your YouTube videos rank high in both YouTube’s recommendations & search results.

Use Proper Keywords for Video Ranking

Keywords like “how to” can yield you a lot of traffic.

Whenever you develop and then publish your content online, whether it’s on your site, on Facebook, or on YouTube, you need to consider using the proper keywords. Targeting and choosing keywords and key phrases for YouTube videos is a bit different than targeting keywords the text search engine. Obviously, the keywords must be relevant to the topic of discussion, and they should also be related to your brand’s value proposition.

To feature your YouTube video in Google’s search results, you should leverage the so-called “video keywords”. I’m talking about the keywords such as: “how to”, “tutorial”, “guide”, “review”, “step-by-step”. These keywords are very impactful for your YouTube SEO performance and you should use them frequently.

Develop Amazing Descriptions

The description of your YouTube video is pure content. And as you know, Google’s robots are eager to crawl more and more content, all in order to decide whether your video is worth ranking or not. Therefore, you should take full advantage of your Description boxes, and you should write long, relevant text that describes the information you present in the video.

You can use up to 250 words. Provide a good structure, so when YouTube users arrive on your video they can instantly judge whether your video is relevant or not to their personal circumstances. By developing quality descriptions, you will only have things to gain and absolutely nothing to lose.

Include Powerful Calls-To-Action (CTA)

When someone watches a video, they’re doing it because that video satisfies one of their needs (entertainment, information, etc.) or it solves one of their problems. It’s very important for you to understand the average behavior of the internet user, especially of the video consumer.

People watch videos – they sometimes share them, like them, and comment on them. However, most of them won’t interact. In fact, the majority won’t interact, so you have to give them a reason to interact. Simply by developing strong CTAs (calls-to-action), you can grow your number of YouTube subscribers, video likes, comments, and shares substantially.

So at the end of your videos, ensure that you kindly ask your audience to push your video further to their friends. Ask them to subscribe in case they haven’t and thank them for their time.

Send Targeted Traffic from Various Sources

Optimizing your YouTube channel and videos – is definitely essential to a steady growth in rankings. But, if you can bring extra traffic to your videos from sources other than YouTube or Google, your rankings will grow. The reason is pretty simple:

“It’s all a number’s game. The more people have the chance to watch your videos the more high-retention views you’ll get. That’s a signal. Then, if more people consume your content, there’s a chance that more people will interact with it. Likes, comments, shares, it doesn’t matter as it all leads to the same thing, which is the ranking of your video.”

– Sharon Hooper, part time SMM Manager at Careers Booster.

So, to bring steady and free traffic, you can take advantage of niche communities, forums, boards, groups. How can you get traffic from these sources? It’s pretty basic. Find questions that are highly related to your website’s niche and start providing valuable answers. Q&A platforms such as Yahoo Answers and Quora could be a start, but make sure that you don’t neglect the popular forums around your niche.

Leverage the Closed Captions (CC) Feature

The (CC) closed caption feature on YouTube is a terrific opportunity to improve both your YouTube rankings and your position in Google’s first SERP. Just like your video description, the closed captions feature grants you a lot of space to place your keywords and key phrases. Rest assured. Crawlers will go through your closed captions and will gather the necessary data.

This helps you how? Well, Google and respectively YouTube are consistently improving the experience of the end user by striving to provide the most relevant results to queries. Now – if your video is being described very well through the closed captions, YouTube will know when the essence of your content is valuable and relevant to a specific query, especially if it’s a long-tail query.

Publish Only Attractive, High-Quality Thumbnails

The quality of your thumbnails is directly proportional to the amount of attention you’ll draw toward your video. In many cases, people will choose the videos with the most interesting/attractive thumbnails. You can differentiate your videos from the rest, and you can also appeal to people’s senses and emotions. Use color psychology and apply it to your own context.

YouTube will auto-generate a thumbnail for you, but you shouldn’t count on that. According to a recent study, it has been proven that 90 percent of the best performing YouTube videos contain custom thumbnails. To make your thumbnails visible on all devices and screens, use only .jpg, .png, .gif, or .bmp smaller than 2MB.


Ranking a YouTube video becomes a piece of cake once you know what you’re doing. Even better, when you have a reputable YouTube channel which is followed by hundreds or even thousands of loyal subscribers, your reach will blow. You’ll get a lot of organic traffic just because you’ve reached a state where your brand’s name is already popular amongst a small audience. Test, measure, and optimize, and repeat.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

How to get started with Pay Per Call?

Pay per Call (PPCall) is an integral and much beneficial kind of online advertising where the publishers are getting paid only when someone will call on the number shared on the ad display. PPCall is one of the highly targeted sources of the marketing plan where chances of the conversion are quite big and hence provide excellent ROI on the campaigns.…

How to fix your damaged pendrives & memory cards?

Storage devices are certainly the most functional hardware tools. Every time you modify files on a pen drive or memory card, you’re figuratively forcing it to its demise. A storage device has a limit of total actions done on it. A MicroSD card can have around one to tens of thousands of delete actions. So, every time you are deleting a file, you are playing your storage device’s substructure. Your device will get weak & less secure by the time. Throughout this, the insecure file transfers may place adware or virus junks in your storage that are not removed even after completely formatting the disk. Once entered, these junks corrupt stored files and ultimately the disk.

Cloud Computing

Intro The much talked about Cloud Computing promises to change the way Information Technology People look at delivering IT and the way business people perceive it. This one is now a general and important part of IT. Why is “Cloud” connected to Computing?$ The name cloud computing was inspired by the cloud symbol that’s often used to represent the Internet…

5 Types of Medical Equipment that Use Miniature Motors

The invention of miniaturized motors and their integration into many mechanical equipment use in different industries have not only improved the way these industries work, they have also revolutionized the very machinery they work with. One of the biggest examples of this phenomenon involves the healthcare industry, with many life-saving and healing equipment becoming more effective in their roles, thanks…

How Technology Has Changed The Landscape Of Trading

Day trading can trace its origins all the way back to the mid-19th century. Shortly after the invention of the telegraph, the first ticker tape for trading was created; the immediacy of the technology and the speed with which it allowed people to communicate facilitated a boom in the stock market trading industry. The concept of buying and selling stock…