Serprobot Review: What’s it and is it worth?

SERP checkers are everywhere. Most promise the world and deliver a confusing dashboard. Serprobot takes a different approach. It does one thing: track your Google rankings. That’s it.

I’ve tested dozens of rank tracking tools over the years. Serprobot isn’t the fanciest. But for quick, affordable position monitoring, it holds its own against tools costing 10x more.

Here’s my honest take after using it on multiple client sites.

What is Serprobot?

Serprobot (formerly known as SERPLAB before a trademark issue) is a dedicated Google SERP checker. Unlike full-suite tools like SEMrush or Ahrefs, it focuses exclusively on rank tracking.

No keyword research. No backlink analysis. No content optimization features. Just position tracking across multiple search engines.

That singular focus is either its biggest strength or limitation. Depends on what you need.

Is Serprobot Free?

Sort of. Serprobot offers a free SERP spot-checker on their homepage. You can check a handful of keywords instantly without signing up. Good for quick one-off checks.

But the real tool? That requires a 14-day free trial. After that, you’ll need a paid subscription. The free trial limits you to 25 keyword checks per day with basic global Google regions only.

Here’s what the free spot checker looks like:

Serprobot Features That Actually Matter

Serprobot keeps things simple. Here’s what you get:

Multi-search engine support. Track rankings on Google, Bing, Yahoo, and even YouTube. The YouTube tracking is genuinely useful if you’re running a video strategy alongside your blog.

Location-specific tracking. The paid version lets you narrow down to specific cities. Essential for local SEO. If you run a business targeting Delhi or Mumbai specifically, you can see exactly where you rank there.

Device filtering. Check desktop, mobile, and tablet rankings separately. Mobile rankings often differ from desktop. Now you’ll actually know.

Historical data and graphs. Track position changes over time with visual graphs. You can leave notes on the graph too, which helps correlate ranking drops with algorithm updates or site changes.

Email alerts. Get notified when rankings change significantly. Useful for catching problems early.

PDF reports. Export scheduled reports. Handy for client work.

Deep SERP scanning. The tool checks up to Google’s top 100 results (10 pages). Most trackers stop at 3 pages. If you’re ranking on page 5 or 6, you’ll actually see it here.

How to Use Serprobot

The interface is dead simple. Here’s the process:

1. Go to serprobot.com and click Free SERP Checker (or sign up for the trial)
2. Select your target region and device type
3. Enter your domain URL (without http/https)
4. Add the keywords you want to track
5. Complete the captcha verification
6. Click “Check SERP now”

Results come back within seconds. The paid version automates this daily, so you don’t need to manually run checks.

Serprobot Pricing (Updated 2025)

Serprobot uses a “bot” pricing model. Each bot can check 75 keywords per day. Need more? Buy more bots.

Plan	Price	Daily Keywords
1 Bot (Monthly)	$4.99/month	75
1 Bot (Yearly)	$29.94/year	75
5 Bots (Monthly)	$24.95/month	375
10 Bots (Monthly)	$49.90/month	750

The $4.99 price is marketed as a “50% discount” from the regular $9.99. How long that lasts? No idea. But it’s been running for a while now.

Important note: Prices exclude VAT/GST. Depending on your location, you might pay additional tax on digital services.

For a solo blogger tracking 30-50 keywords, one bot at $4.99/month is genuinely cheap. Compare that to Semrush at $130/month or even Wincher at $20+/month. The value is hard to argue with.

Can You Cancel Anytime?

Yes. Subscriptions (monthly or yearly) can be cancelled whenever you want. Your bots keep working until the paid period ends. No refunds for unused time though.

To cancel, go to the team management page and click the red “Cancel Subscription” button for each bot. Straightforward stuff.

What I Like and Don’t Like

After testing Serprobot on several sites, here’s my honest assessment.

What works well:

The price-to-value ratio is excellent. At $4.99/month for 75 daily keyword checks, it’s one of the cheapest rank trackers that actually works. YouTube tracking is a nice bonus you don’t see everywhere. The city-level location targeting is genuinely useful for local businesses. And the tool just works. No bloat, no confusing menus.

What’s not great:

Documentation is sparse. If something breaks or you’re confused, you’re mostly on your own. Email-only support with 24-48 hour response times. No phone, no chat. And if you need keyword research, competitor analysis, or site audits, you’ll need another tool entirely. Serprobot doesn’t pretend to be a full SEO suite.

Should You Use Serprobot or Something Else?

Serprobot makes sense if you need affordable, focused rank tracking and nothing else. Here’s how I’d break it down:

Use Serprobot if: You’re a solo blogger or small agency tracking under 150 keywords. You already have other SEO tools and just need cheap rank monitoring. You want YouTube rank tracking. Budget matters more than features.

Consider alternatives if: You need API access and white-label reports (look at SerpFox or Wincher). You want integrated SEO tools like site audits and keyword research (Semrush, SE Ranking). You’re tracking 500+ keywords across multiple markets (dedicated enterprise solutions make more sense).

FAQs

The Bottom Line

Serprobot isn’t trying to be Semrush. It’s a budget-friendly rank tracker that does its job without unnecessary complexity.

For $4.99/month, you get reliable daily rank tracking with location targeting and multi-engine support. The lack of hand-holding documentation is the main trade-off.

If you’re already using a full SEO suite, you probably don’t need Serprobot. But if you’re running lean and just want to know where your keywords rank without paying $100+/month, it’s worth the 14-day trial.

Start with the free trial. Track your most important keywords for two weeks. If the data matches what you see in Google Search Console (or whatever you’re using now), you’ve found a cheap winner.

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