As you already know, your website is the backbone of your business, which is exactly why you should do everything in your power in order to make it the best it can be! Your site does not only represent your business, but it represents you and who you are as well so making it aesthetically pleasing, convenient, and user-friendly is a must!
We’ve prepared some tips on how to make a powerful e-commerce website that should skyrocket your business in no time!
Invest in an awesome web designer!
The first thing you will need to do is get a great web designer. After all, we often tend to be superficial creatures, and what we see often dictates what we will buy!
Most of the time it doesn’t even matter if you have the best product or you offer your customers the best possible service – if what they see is not engaging and good-looking, most of them will just leave your website in a matter of seconds.
Sometimes, only a single web designer is not sufficient and you are required to hire a complete web design agency.
Don’t overlook your ‘About Us’ page!
Pay extra attention to making an awesome ‘About Us’ page. Your customers will want to learn as much as they can about you and your team, and when they see that your ‘About Us’ page is full of great achievements, testimonials, and reviews, they will almost always decide in your favor. You should also keep it simple and mention only your address, social media channels, phone number, and contact email.
Great customer support is essential!
Focus on offering the ultimate online support to your customers and your business will thank you later! The most helpful type of customer support is the live-chat feature that works 24/7, and it increases your site-wide conversion!
Do some research on payment options!
One of the things that e-commerce cannot exist without is – you guessed it – payments! This is why you absolutely have to offer your customers popular payment options. While PayPal is still the number one payment option for most of us, you may want to look into this list of other payment options, see PayPal alternatives, your customers could prefer instead!
Use social media to your benefit!
Make the best of social media! We live in an era that instantly writes off anything that is not social media-related, so why risk it?
Not only does having your brand’s Facebook or Instagram page make it easier for you to connect with your customers, but you can also make sure to step up your marketing game by using Facebook or Instagram Ads and Google Analytics!
Make your website mobile-responsive!
Your store absolutely has to be mobile-responsive! Most of us spend a lot of our free time on our phones, whereas our laptops and desktops are usually reserved for work. So make the best out of this fact and make your store mobile-friendly!
Take care of your numbers and they will take care of you too!
Something that each and every store owner has to do at all times is to monitor their store’s progress.
The easiest way to track your customers’ behavior and your selling activity is by using Google Analytics.
This way you can always be at the top of your game and know when and what to improve when it comes to your business.
Consider free shipping!
Something that can set you apart from your competition is offering free shipping. Lots of customers are discouraged from buying a product when they see that there is an added cost of standard shipping, so make sure it does not happen to your store’s visitors!
Hire a professional photographer!
You should definitely plan your product presentation ahead. This means that you have to invest in professional product photography. Your audience will appreciate seeing high-resolution photographs of your products, which will definitely result in purchases! After all, nothing says ‘professional’ like a website that is obviously taken care of on a weekly, or even daily, basis.
Keep an eye out for your competition!
Check out your competition as often as you can. Every store owner is constantly thinking of how to improve their business and thus constantly making changes on their websites. You should keep an eye on the competition in order to make sure that they don’t overshadow you. Also, ‘borrowing’ good ideas is definitely a must in this kind of business, so feel free to take the best of what your competition has to offer and add your personal touch to it.
Invest in good hosting!
Investing in hosting means that you will no longer have to worry about the technicalities and can focus only on giving your customers the best experience possible!
Include a ‘Search’ function!
Another thing to keep in mind is that your audience will definitely appreciate having a ‘Search’ button at the top of your website. It makes things that much easier, thus resulting in an even more user-friendly website!
Hire a digital marketing consultant!
If you are not an expert when it comes to digital marketing, you should definitely consider hiring a digital marketing consultant. They will help you make your business even more successful and allow you to focus on the other aspects of your business at the same time.
Pay extra attention to your website’s security!
Speaking of creating a powerful e-commerce website cannot be done without mentioning one of the most important things online – security! Your customers will, of course, have to provide their personal information when purchasing your products which makes them exposed to the risk of security breaches.
Make sure to tell your story!
If you are anything like me, you are probably buying the products you need from the brands you already trust. Not to worry, even if you are new to e-commerce, you can easily establish this trust between your brand and your audience by making sure to tell your story – why you started the business, what keeps you going, how passionate you are about what you do, etc.
This is something that all the bigger brands are doing, or have done in the past in order to surpass their competition. Essentially, you should make sure that you are not aggressively pushing your audience to get your products, but making them connect with you on an emotional level, which will definitely result in a higher conversion rate!
Build a mailing list!
Although social media is extremely helpful when it comes to reaching out to your audience, email marketing still beats it in terms of giving you direct access to your customers. Building a mailing list is the easiest way of getting your audience to take action!
Another great thing to do is to add a pop-up subscription form to your website that will make them interact more. And of course, if you are targeting a newer audience, you can always offer a discount or a free eBook to get your audience to subscribe!
Make sure that your website’s performance is flawless!
Many recent studies have proven that up to 40 percent of visitors will leave a website if it takes too long to load, or even worse if it is unresponsive. And taking into account that most of your visitors will be viewing your website from their mobile devices, this means that your website should be able to load in three seconds or less!
There are lots of tools online that will help you measure the metrics of your website, so make sure to check them out and be sure that your website has a flawless performance! Using these simple tips you will be able to create a powerful website for your e-commerce and make sure that you are always one step ahead of your competition. After all, your website is the backbone of your business, right?