Over the past few years, the way brands interacted with their consumers has transformed by the quick popularity of social media platforms, especially that of Facebook & Instagram. This growth has brought about a corresponding increase in the use of influencer marketing for the promotion of brands and products online. This is specifically true in the case of Instagram.
Working with influencers is a great way for businesses to gain ground in new markets, launch a new service or product, or even rebrand successfully. With all the glamour and benefits that come with being an Instagram influencer, you may think this is an easy job. But do you know what actually goes into such success?
When you see an influencer sharing and reviewing products online, you might not give much thought into the effort they put to reach where they are. Becoming a recognized influencer on Instagram requires a lot of hard work, determination, professionalism, and creativity. When you are able to build a strong and consistent image as a brand influencer, people are more likely to engage with you more. This is what determines the success of your efforts. Use the tips below to improve your status as an Instagram influencer:
1. Build a Specific Niche
When it comes to creating and posting content, you have to take calculated steps to ensure you are consistent. This is because the type of content you post significantly influences how people view you as a brand and the type of users you engage with. By settling on a particular area, your viewers will regard you more as an authority. This boosts chances of regular engagement.
When choosing a niche, be sure to settle on something that genuinely intrigues you. This will ensure that what you post is authentic and appeals to your audience.
2. Engage with Your Audience
To create an online community of like-minded people, you need to engage with your audience. This allows them to discuss your content, as well as the culture encompassing your niche. As an influencer, it enables you to determine the content that resonates most with your audience. Make use of Instagram as a social platform and get “social’ with your followers.
3. Evolve and Adapt
With the constantly-changing social media landscape, it is important to come up with ways to stay updated with the emerging trends. This means that you have to leverage on new features developed by Instagram, as well as find ways to integrate your Instagram profile with other existing and new social media platforms. This will help you gain attention and strengthen your online presence.
4. Create Relationships Offline
The purpose of social media is to make people more social, interact with each, and develop new relationships. Dedicating time to meet fellow influencers and members of your online community in real life is a great way to connect with them. Creating these strong interpersonal relationships online will boost your engagement online. So, do not be afraid to go for that meet and greet, or better yet, host your own!
5. Take Advantage of Productivity Apps
These are apps designed to simplify your use of Instagram. Such apps help with post scheduling, content optimization, managing followers, as well as picture and video editing. Having all these apps at your disposal will make you a better influencer. This is because they will streamline your posting process and help collect user-generated data that can be used to analyze the impact of each campaign. Such blogging apps include Layout, Later, HootSuite, Boomerang, and many more.