Nowadays, it’s not enough just to have a website online; you should also make sure that your website ranks high in search engine results pages. Your website should have the design and content that are apt for SEO because if not, no one can know that your website exists. You should always keep in mind that whatever you place on your website – the texts, images, formatting, and layout – can have an impact on how well you’ll generate traffic in the long run. As one way of ensuring that your website will only gain positive results, you should be familiar with followed links (popularly known as dofollow links), and nofollow links when doing backlinks.

If you’re still new to the whole SEO bandwagon, you might think that links can never do anything to your website, but you’re wrong. Backlinks are actually essential when it comes to your SEO. Backlinks or sometimes called as inbound links are links which are directed to your website. These are considered the building blocks of good SEO. When you have a good number of backlinks on your website, it can indicate its importance in different search engines or its popularity among online users. And this is something which Google looks into. If your website contains a large number of quality backlinks, Google will place your website higher in a search engine query. But this doesn’t mean that you have to bombard your page with too many backlinks – going overboard with backlinks can also hurt your rankings with Google and other search engines.

Before differentiating what is a dofollow and no follow links, it’s important that you should know what links are and how they are used in the context of SEO. Once you understand this notion, it’ll be easier for you to digest what dofollow and no follow links are. When a website page uses inbound links (these are hyperlinks pointing to that page), the page gets an SEO boost. These links will serve as points so the more links you have, the more points you can get in your SEO efforts. And the scorer? Google. It takes note of these points and places this website on top of search engine result pages.

A nofollow link is a type of link that doesn’t give anything in the page’s favor and isn’t able to help a page’s placement in search engine results page. If you use no follow link attributes in your links, online visitors can still find and click the target page, but Google can’t give that page any authority. Experts would use no follow links whenever they want to tell Google that they don’t want any link juice passed through the link. In simpler terms, nofollow links can be useful on your blog or website when you want online visitors to know about a certain link source without giving any link juice to the page or post you mentioned. It’s basically a commensalism type of relationship – one benefits and the other is neither helped nor harmed.

The following scenarios can be apt for a nofollow link:

  • Paid links: You should use a nofollow link if you are being paid for a link. Once Google catches you using a backlink for money, your entire domain can be unindexed. This means that your overall rank in search engine result pages can be affected negatively.
  • Links to sponsored posts: When it comes to sponsored posts, nofollow links are also appropriate. Paid backlinks are punished by Google so make sure you avoid doing that.
  • Links to suspicious web pages: When you use any website that breaches Google’s terms and condition, you can be punished too. Links which you’re unsure of should use a no follow. If your website focuses on health and medicine, don’t follow links to sites which doesn’t have any connection to your website. When you do this, Google will be suspicious of your activities and might even decide to de-index the page.

Read: How to insert nofollow links?

Dofollow links, on the other hand, allow Google and other search engines to follow them and reach a certain website. Unlike nofollow, dofollow links give other pages the link juice and a backlink. If a website or blog is linking back to you with a dofollow link, both search engines and online visitors can follow you. This is one way of boosting your SEO efforts. If you’re planning to give someone the dofollow love, do so by allowing them to use a keyword in an anchored text – this is the best way to use dofollow links. When you do this, you’re actually linking any website or page using targets words as your anchor texts.

How to add dofollow links?

Dofollow links work during these situations:

  • Links to interviewees: If your website has content about an interview, it never hurts to use dofollow links in the interviewees’ names or company name. This will help you with your search engine rankings while providing credibility to your content. However, if you’ve interviewed unknown people from shady websites, a nofollow link might be more suitable.
  • Bylines of authors for guest posts: If you have a guest poster who always writes for your site and has a website you trust, a dofollow link can be used.

Ask Help From The Right People

For your website to be placed on top of the search engine results, there are several things to consider. Your contents should be updated, your web design should be easy to navigate and most importantly, you should know how to use nofollow and dofollow links. These links can make or break your chance to gain customers and create a positive brand image in the online world. All of these can be tricky and confusing sometimes (there are backlink jargons which you should know first), but things can get easier when you know how and where to seek help. Studio 56, for example, can help you with all of your backlinking dilemmas.

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