Bootstrap vs Venture Capital: What's Best for Your Startup?

Bootstrapping offers independence and control with slower growth and personal risk, while venture capital provides substantial funding and rapid expansion at the cost of equity dilution and increased pressure from investors' expectations for returns. Let's know everything in detail.

Share on

When it comes to the world of business, there are primarily two ways to fund your startup - Bootstrap and venture capital. Want to start funding your startup but do not know which one to choose?

Do not worry; I am here to help you select the perfect one for your needs.

In this article, I will discuss in detail what Bootstrap and venture capital are and their advantages and disadvantages in startups so that you can pick one to fuel your startup with.

The funding1 you choose depends on many factors, such as your business idea, goals, and personal preferences. Bootstrapping offers independence but comes with slower growth. Venture capital provides huge funding initially, but then you get high expectations for rapid growth and pressure from the investors.

Both funding methods have pros and cons, and I will help you understand which will be the best option for your startup journey.



Bootstrapping means building your business from the ground up using the resources and revenue generated by your startup itself.

This means you are using your resources without borrowing from anyone. It gives entrepreneurs independence, control, and the freedom to grow at their own pace without relying on external investors2. While it requires careful budgeting and time through bootstrapping to form a solid ground for your startup, it is a great way to learn to build your brand without having to give up ownership.



The biggest advantage of using Bootstrap for your startup is the independence it provides. When you bootstrap, you do not take any external investment from investors; hence, you are the boss!

You do not have to worry about investor demands, and you get the freedom to make decisions that align with your vision and values. You can decide the direction your startup is headed, its pace, and other necessary things. This independence allows you to stay true to your goals without external pressures and helps you to remain the true owner of your company. It also gives you much freedom to navigate the exciting journey of entrepreneurship.

Highly Flexible

Another key advantage of bootstrapping over venture capital is the flexibility it offers. Bootstrapping allows you to adapt quickly to various business requirements and changes in the market scenario.

You get the flexibility to craft your business model as needed without the constraints of external investors. You have the freedom to experiment with different strategies, products, and markets without seeking approval from stakeholders and worrying about their demands. This flexibility lets you feel like it is your business that you are working so hard for. It helps you respond promptly to market trends and customer feedback and grab any emerging opportunity you can get. This flexibility will give you a competitive edge where you can quickly make the right decisions on your own, considering what your startup needs at the moment.

No Equity Dilution3

In bootstrapping, you are not getting funding from investors, and you get to keep full ownership of your company.

You do not have to share profit nor consider investors' opinions before making significant decisions for the company. It is like keeping a monopoly on the company. By retaining 100% ownership, you can control which direction your business is headed and what you do with the company in the future. So overall, you are not diluting your ownership of the company, and you get to keep all of the rewards of your hard work for the startup.

Highly Profitable

As I already discussed above, you own the whole company since you do not have any investors or stakeholders.

So, you also get to keep maximum profits yourself without worrying about distributing profits to investors. You are relying on your resources and revenue, so it is only right that you keep all profits. This means that as your business grows, so does your bottom line. Without the pressure to satisfy stakeholders, you can focus on maximizing profits, growing the startup, and building a sustainable business model.


Limited Funding

Limited funding for your startup is the biggest disadvantage of bootstrapping. Since you are keeping 100% of the company for yourself and using your capital4 to build the company, you have to work with limited funding. This constraint can hinder growth opportunities, limit marketing efforts, and slow expansion plans.

It can also restrict you from recruiting new talent and getting extra resources to improve your services/products. Thus, if you wish to bootstrap your startup, you need to spend wisely and be resourceful to overcome this hurdle to some extent. Explore alternative business financing methods, such as seeking grants or securing small loans.

Slower Growth

Bootstrapping your startup is accompanied by very slow growth. With heavy investments and connections, it is easier to scale up startups quickly. This can mean slower company expansion into new markets and customers, limited hiring capabilities, limited investment in resources and workforce, and a longer road to achieving significant market share.

While bootstrapping does offer you independence and control, its heavy reliance on internal resources can sometimes hinder the pace at which a startup can grow.

High Risks Involved

One major downside of bootstrapping startups is the amount of risk they come with. The whole burden of failure or loss falls on the owner itself. Since you are using your funds and resources, any failures or setbacks can directly impact your finances and livelihood.

Just like how you get to keep 100% of profits, you will also have to deal with any setback that comes your way alone.

Without the safety of external investment, the stakes are higher, and thus, you should be extremely careful in managing expenses and navigating challenges.


Bootstrapping can be quite competitive when you think of the bigger picture—startups backed by bootstrapping struggle financially more than venture capital startups. Limited financial resources can hinder efforts to innovate, expand, or market products and services effectively in the competitive market.

Creating a brand and making it known gets harder. With the proper capital to invest in your business, you will struggle in every way. Careful planning, creativity, and focusing on niche markets may help to some extent, but it will not be nearly as equal as a startup backed with venture capital. However, only the beginning is hard, and once you can somewhat carve out your business model, you can start competing and be on par with other businesses in the market.

Venture Capital

Venture Capital

On the other hand, we have venture capital startups. These startups are heavily funded by investors and provide entrepreneurs with access to substantial financial resources from investors eager to support innovative ideas. Initially, this type of funding offers huge capital for you to grow your business and brings expertise, networks, and guidance to help you grow your startup rapidly.


Availability of Capital

The biggest reason you should go for venture capital for your startups is you get a bulk of capital to invest in your business from day one. This capital offered by investors will help your business grow and help you execute all your business expansion plans, from hiring top talent to investing in technology. This is impossible with bootstrapping, and you need to wait a long time before you can start expanding your business. Venture capital backing gives you a competitive edge over other businesses in the market. However, make sure to remember this funding is not free. You need to keep up with the expectations of investors.

Faster Growth

Venture capital-backed startups get to experience a lot faster growth than bootstrapped startups. The reason is obvious: it is due to the huge capital they receive upfront. This capital allows you to expand operations, reach more customers, and scale your business at an unprecedented speed. You can also invest in hiring more staff, developing new products or services, and marketing your brand heavily. It makes it significantly easy for these businesses to grow at a breakneck pace.

Good Networking

Venture capital does not just bring capital for your startup; it also helps you make good connections and gain insight into the market. Networking is essential for startups. Only through networking and marketing can you grow your startup and make it a bigger-scale business. Capital capitalists investing in your business often have extensive networks of industry contacts, mentors, and potential partners. Since they invest their money in your business, they want you to grow your startup so that you can provide them with higher returns. Thus, they will provide invaluable guidance and opportunities for collaboration and growth. It will help your business to get a competitive edge over other businesses in the same market.


With venture capitalists backing your business, you get huge validation5 in the eyes of other investors and customers. "If huge investors are investing in your startup, your product/service must be really good" - is what most of your customers will think. It helps attract customers, partners, and investors and boost your confidence. This invaluable validation opens new opportunities, such as partnerships and future collaborations. Over time, scaling up your startup would become easier as you can use this validation to build momentum and credibility in the marketplace.


Equity Dilution

This is probably the biggest drawback of having a venture capital-backed startup. When you bring in investors to invest in your startup, you give them power and ownership of your business. Now, they can own your company to a certain extent and hold shares. This means you have to give up a piece of your company, which is called equity dilution. Just like how they give you funds, you must also give them a share of your profits. Plus, they also have a say in important decisions regarding your startup. So, if maintaining full ownership of your startup is important to you, equity dilution could be a downside of venture capital funding.

Comes with risks

Venture capital startups come with many risks that you should be aware of. You must give up a part of your company's ownership, lose some control over decision-making, and get constant pressure to perform well. You need to give the venture capitalists the return on their investment that they expect from you. It adds up to a lot of stress and rushed decisions a lot of times. Plus, if your startup does not meet the capitalists' expectations, it can result in financial losses and even the closure of your business.

Exit pressure

Exit pressure refers to the expectations investors put on you to get a proper return on their investment within a specific timeframe. The venture capitalists are not giving you all the capital for free, right? You need to give them their money back, plus profits. This often leads founders to sell their company or go public. So, in the worst-case scenario, you risk completely losing the company you started. To avoid this, you need to carefully consider the company's growth trajectory and balancing financial objectives with what the future holds.

Too much growth-focused

Venture capital-backed startups are too growth-focused. While you may think it is good, sometimes it can lead to pitfalls. Rapid growth seems like the ultimate desirable for any startup, but it can strain resources, overwork teams, compromise product quality, and bring down customer satisfaction. You may be making huge profits for the time being, but it isn't good for the longevity of your company. If you are too growth-focused, you can overlook crucial things like building a strong foundation, nurturing a supportive company culture, or ensuring sustainable practices.

Bootstrap vs Venture Capital: Final Words

AspectBootstrapVenture Capital
DefinitionUsing personal savings or revenue generated by the startup itself to fund the business.Receiving funds from external investors in exchange for equity in the company.
IndependenceHigh independence, as entrepreneurs do not have to answer to external investors.Reduced, as investors have a say in company decisions due to their financial stake.
ControlFull control over decision-making and company direction.Some control is relinquished to investors, who may influence decisions and strategy.
EquityNo equity dilution; entrepreneurs retain 100% ownership.Equity dilution occurs as shares are given to investors, reducing the entrepreneur's ownership stake.
Funding LevelLimited to personal resources and revenue, potentially restricting growth.Substantial funds available from the start, enabling aggressive growth and expansion.
Growth PaceTypically slower, as it relies on internal funding and organic growth.Faster, due to the availability of significant external capital.
RiskHigh personal risk, as the entrepreneur's finances are directly tied to the business's success.Shared risk with investors, though high expectations may add pressure.
FlexibilityHigh, with the ability to pivot or adapt based on personal vision without external constraints.Some flexibility, but investor interests may influence company direction.
Profit RetentionAll profits are retained by the entrepreneur, aligning directly with business success.Profits are shared with investors, reducing the entrepreneur's share.
Networking and SupportPrimarily reliant on the entrepreneur's existing networks and resources.Access to the investor's networks, resources, and mentorship.
Market ValidationSelf-driven, based on product/service success in the market.Enhanced by investor confidence, which can attract additional attention and resources.
Exit PressureLow, as entrepreneurs can choose their path and timeline for scaling or selling the business.High, due to investor expectations for a return on their investment, often through a sale or IPO.
FocusCan be more product or service-oriented, with a focus on sustainable growth and quality.Often growth-oriented, with a focus on rapid expansion and scaling to meet investor expectations.

If you are wondering which one between bootstrapping and venture capital will be good for your startup, you must look at their pros and cons. Both of them come with advantages and disadvantages, and it is up to you and your aim as to which things you want to focus on and which things you are willing to compromise on. Bootstrapping helps you get independence but leads to slow growth, while venture capital provides massive funding but comes with equity dilution. The ultimate choice depends on the business goals you have for your company.


  1. In the context of startups, funding refers to the money required to start and grow a business. This can come from various sources, including personal savings, loans, or investments from venture capitalists. The choice between bootstrapping (using one's own funds) and venture capital (receiving funds from investors) influences the startup's growth pace, control, and decision-making freedom. ↩︎
  2. External investors are individuals or entities that provide capital to a startup in exchange for equity, or a stake in the company. Unlike bootstrapping, where funding comes from the entrepreneur's resources, venture capital involves raising money from these external parties. These investors typically expect a return on their investment and may have a say in company decisions. ↩︎
  3. Equity dilution occurs when a startup raises funds from venture capitalists or other investors by issuing new shares of stock, which reduces the ownership percentage of existing shareholders. While it can provide necessary capital for growth, it also means the original owners have less control over the company and a smaller share of future profits. ↩︎
  4. Capital refers to the financial resources that businesses use to fund their operations and growth. In the context of the article, it can either be raised through bootstrapping (where the capital comes from the business's earnings or the entrepreneur's personal funds) or through venture capital (where funds are provided by external investors). ↩︎
  5. Validation in this context refers to the credibility and endorsement a startup receives when it secures funding from reputable venture capitalists. This external recognition can enhance the startup's reputation, making it easier to attract customers, partners, and additional investors. It serves as a signal to the market that the business has potential for success. ↩︎

About Gaurav Tiwari

Gaurav Tiwari is a blogger, influencer and designer with expertise in brand regeneration and growth hacking. He is the co-founder of Gatilab, a successful digital agency focused on content and design.