Content Marketing

Use content as a powerful marketing tool. These articles explore effective strategies for creating and distributing valuable content to attract, engage, and retain an audience, ultimately driving profitable customer action.

Subcategories of Content Marketing

To quote Illan Gonen, lecturer in Modern Hebrew language at Columbia University: “The internet has broken the old barrier between written and spoken language, giving birth to a third option: conversational writing.”. Concern over grammatical correctness in the written language can push us away from human dialogue, where engagement prevails and little attention is paid…

Content is essential for business marketing strategies. Every company wants to inform potential customers about the product or service the company offers. It’s the best way to increase user engagement, “force” people to subscribe to the newsletter and start following social networks. As a rule, such content should be a call to action, so some…

No matter what kind of online business you have, as an entrepreneur, your priority always is to attract more customers to your business. In this, you use all the tools and techniques you can find. There is one such technique called inbound marketing. Inbound marketing is not a new concept, but not many businesses use…

If the content is king, the content marketing tools are the kingmakers. Companies are increasingly relying on content marketing tools and strategies to boost their businesses going forward. If you own a business, especially a small business, it can be very difficult to place your footing in the world of content marketing at first. The…

Most B2B companies have difficulty working with content marketing. I have seen many think that they could get leads, customers, and traffic just by publishing random blog posts. Unfortunately, that isn’t true. Such businesses just lack proper content planning and a great content matrix – which results in failed content marketing. The most successful content…

Are you a content marketer looking for some WordPress plugins to take your content & marketing experience to the next level? If yes, I am super excited to bring you the best WordPress plugins that you can bank upon. In this article, I have listed the 11 best WordPress plugins for content marketers that they…

Over the last ten years, we have seen a huge spike in the number of online sports writers. This is due to an increase in readily available information, which allows writers to pen previews, reviews and features from the comfort of their homes using laptops and mobile devices, including smartphones. There are three different types…

I collaborate with brands, businesses, and bloggers to create engaging, conversion-first content. At Gatilab, my team and I plan, research, and write articles designed to boost rankings and drive results. However, there are moments when the sheer volume of content needed can be overwhelming, often requiring hundreds of thousands of words. In cases like these,…

In the past, I have vouched for having a website for small businesses. But Blogs? Does a small business need a blog? Yes, it does. I have been emphasizing the importance of blogs from time to time. Blogs don’t just work as an information hub for your small business but also greatly help with sales.…