Content Marketing

Use content as a powerful marketing tool. These articles explore effective strategies for creating and distributing valuable content to attract, engage, and retain an audience, ultimately driving profitable customer action.

Subcategories of Content Marketing

First off, I am a huge fan of creating a lot of content. There is a big debate going on in the content marketing world around whether search engines like long form content or frequent content. So naturally, I come under the latter camp. I don’t publish many blog articles, but there are sections like…

A proofreading tool or grammar checking tool or a writing assistant, whatever you call it, is a software that can help you check written articles or fresh content for grammatical mistakes, punctuation, sentence structure, and spelling issues. Such a tool is designed to check writing style, tone, and syntax to make your writing perfect. There…

The COVID-19 pandemic has really left us in deep introspection on what to do rather than just sitting idly at home! Many of us might have discovered our talents in various fields, but today what I am going to discuss with you all is focused on writers who want to work from home — 10+…

Content has become the boss today just like the leader for a ranking on a web site. Nobody is concerned about making any negotiation on the quality of the content. The web business has three useful major problems: operating expenses, digital media, and digital content. We are now used to utilizing online article rewriter tools…

A lot of us are at home nowadays because of the quarantine. Even those who are working office jobs are forced to stay indoors. To avoid losing out on wages, people are now working from home. One of the best jobs to have while indoors is being a content writer. It mostly involves writing for…

Plagiarism is an abundant problem, and it exists everywhere. From learning to politics to blogs, books and more – you can find copied content everywhere. Even unintentionally, we write content that is similar to others and that may cause legal issues. Plagiarism checker tools can help you avoid and fix these issues. These help you…

Today, one of the challenges faced by website owners and developers has to do with the inherent need to rank well with search engines. When there are thousands of other websites all over the Internet today, you want to be competitive enough. Else, you’re only going to drown even lower vis-à-vis other well and long-established…

There is no magic solution for doing content marketing right. A successful content marketing strategy requires patience, research, evaluation, and a whole lot of reconstruction. However, a number of marketers end up skipping the evaluation aspect. While evaluation may not generate immediate results, it definitely helps to optimize your strategy and avoid wastage of resources.…

If you have a blog or website with a lot of content, managing duplicate content can be complex. While Google has become very intelligent in handling duplicate content, there are still some parts where it cannot define original content. And if you are targeting other search engines (say, Bing), duplicate content becomes troublesome. Here when…

No matter where you look right now, content marketing is everywhere. The concept is nothing new and is not a marketing strategy that requires a specialist’s ability to comprehend. It is always around the facets of the digital market. All blogger outreach platforms, magazines, newspapers, book publishers and TV stations are content marketers. Everyone knows and…

Any writer, be it on any platform, has their own style of writing which develops based on their practice and field of debut in the writing arena. Stating this, these writers have their own tips and tricks for writing (hereafter called writing techniques). Hence, a variety of myths and perspectives exist when you wish to…