12 Best Online Logo Makers to Create a Professional Logo

Design.com

Design.com builds a complete brand identity alongside the logo in a single workflow. Enter your business name and industry, and the AI generates multiple logo concepts tailored to your market in seconds. Its standout feature is brand auto-sync: once your logo is finalized, your approved colors and typography carry over to business cards, email signatures, social posts, and letterheads without manual work.

The editor gives you full control over fonts, colors, icons, and spacing through a beginner-friendly interface. Logos come with a commercial-use license, but the standard license isn’t exclusive, so run a trademark search before you build a brand on one.

You can browse and customize logos on the free tier, so check which file formats your plan includes before you download. For businesses that need more than a logo file and want a full brand identity system built around it, Design.com keeps the whole system in one place.

This is the logo maker I’d start with for a new business. A paid plan costs about what a single one-time logo package costs elsewhere on this list. It also covers the business cards and social graphics that would otherwise mean a second tool.

Pricing: Free tier; paid plans from $3/month (Starter, billed annually), $4/month (Value with website builder), $5/month (Premium with digital business cards and link-in-bio). Best for: Entrepreneurs and small businesses that need a professional logo and complete brand identity built together without managing multiple tools. Export formats: PNG, JPG, SVG, EPS, PDF.

Skip it if: you need a desktop or mobile app – Design.com is browser-based only.

BrandCrowd

BrandCrowd takes a designer-first approach that sets it apart from fully automated tools. Instead of generating logos purely through AI, it matches your business name and industry against a library of 380,000+ templates handcrafted by professional designers – producing concepts with the proportions, visual hierarchy, and symbol-to-text balance that automated generators often miss.

The editor lets you adjust fonts, colors, icons, and layouts, and a real-world mockup preview shows how your logo looks on signage, apparel, and print materials before you download. Matching brand assets, including business cards, social media graphics, and email signatures, are generated in the same workflow.

The platform is free to browse and customize before purchasing. For entrepreneurs who want the structural quality of a designer-made logo with the speed of an online tool, BrandCrowd hits a strong middle ground.

I’d pick BrandCrowd over Design.com when you’d rather start from a designer’s layout than from AI concepts. The plans cost the same, so the choice comes down to which starting point you like.

Pricing: Free to browse and customize, $3/month (Starter, billed annually), $4/month (Value with website builder), $5/month (Premium with digital business cards and link-in-bio). Best for: Small businesses and entrepreneurs who want professionally structured logo templates rather than fully automated AI output. Export formats: PNG, SVG, EPS, PDF.

Skip it if: you want a logo generated entirely from a text prompt with no template starting point, or you need advanced AI editing features beyond the standard drag-and-drop editor.

Canva

Canva is the best free template editor on this list. Canva’s logo maker has 20,000+ logo templates, and you can change every element: icons, spacing, font pairings and exact hex colors.

The free plan is generous, but the line between free and paid sits right at the files a logo needs:

• Free plan: PNG, JPG and PDF downloads
• Canva Pro: SVG downloads and transparent-background PNGs
• Brand Kit: the full kit that stores your logo, colors and fonts together is a Pro feature

One catch matters more than the price. Canva’s help center says you can’t trademark a logo made from its logo templates, because anyone else can use the same template. If you plan to register the mark, build it from basic shapes and fonts instead.

Compared with Design.com, Canva gives you more control and less help. You start from a template and do the design thinking yourself, and the matching business cards are a separate job. If Canva’s limits get in your way, my list of Canva alternatives covers other template editors.

Pricing: Free. Canva Pro (billed monthly or yearly) unlocks SVG files, transparent backgrounds and the full Brand Kit. Best for: Budget-conscious founders and side projects that want full control over a template. Export formats: PNG, JPG, PDF (free); SVG and transparent PNG (Pro).

Skip it if: you plan to trademark the logo, or you need vector (SVG) files without paying for Pro.

Looka

Looka is the AI logo generator I’d pick when you want to pay once instead of subscribing. It asks about your industry, preferred styles, colors and symbols, then generates logo options you can favorite and refine in its editor.

Looka splits the logo and the brand assets into separate purchases:

• Basic Logo Package ($35, one-time): 1 PNG file at 1000 x 1000 pixels on a colored background
• Premium Logo Package ($72, one-time): SVG, EPS, PDF and transparent PNG files, plus black and white versions
• Brand Kit ($96/year): 300+ branded templates for business cards, social posts, email signatures, letterheads and brand guidelines
• Brand Kit Web ($129/year): everything in the Brand Kit, plus a website on Looka’s builder

The Basic package is the trap here. A single PNG on a colored background won’t work on a dark website header or a printed sign, so I’d treat $72 as Looka’s real price. If you want the business cards and social templates too, Design.com covers them on a plan that costs less per year than Looka’s Brand Kit.

Pricing: Free to design, $35 (Basic Logo Package), $72 (Premium Logo Package with vector files), $96/year (Brand Kit), $129/year (Brand Kit Web). Best for: New businesses that want a one-time AI logo with vector files. Export formats: PNG (Basic); SVG, EPS, PDF and transparent PNG (Premium).

Skip it if: you want a human designer’s judgment, or you need the brand assets too, because the Brand Kit is a separate yearly subscription.

99designs

99designs by Vista is the route I’d take when the logo has to be original and you can spare a few hundred dollars and a week. You write a creative brief, designers submit concepts in a contest, and you pick the winner.

The contest packages differ mainly in how many designs you can expect and who can enter:

• Bronze ($249): about 30 designs
• Silver ($399): about 60 designs
• Gold ($799): about 90 designs
• Platinum ($1,050): top-level designers only

The terms are the same on every package:

• Timeline: a 4-day qualifying round, then a 3-day final round
• Guarantee: 100% money back within 60 days, as long as the contest hasn’t reached the final round and isn’t a guaranteed contest
• Ownership: full copyright plus the editable source files

The quality ceiling is higher than any AI tool here, because a person reads your brief and thinks about your competitors. The price and the week of back-and-forth are what that costs.

Pricing: $249 (Bronze), $399 (Silver), $799 (Gold), $1,050 (Platinum). Best for: Established businesses, funded startups and brands that need a unique, designer-crafted logo. Export formats: Full source files, usually Adobe Illustrator and EPS.

Skip it if: your budget is under $249, or you need the logo this week. A contest runs about 7 days.

Fiverr

Fiverr is the cheapest way to get a logo from a real person. Logo gigs start at $5, and Fiverr adds a service fee at checkout, so your final bill is a little higher than the gig price.

The gig price says little about quality. I’d look for a seller with a long review history, a portfolio that matches your style and a package that includes source files and revisions. Each seller sets their own delivery time, and many sell faster delivery as an extra.

Fiverr Pro is the vetted tier. Fiverr reviews each Pro freelancer’s skills, portfolio and track record before listing them, so the price is higher and the screening is done for you. If the fees or the vetting put you off, these Fiverr alternatives cover other freelance marketplaces.

Pricing: From $5 per gig plus a service fee; Fiverr Pro designers cost more. Best for: Small businesses and freelancers who want a human-designed logo on a budget. Export formats: Varies by seller, so ask for SVG, EPS and PDF in the package.

Skip it if: you don’t want to vet sellers and compare portfolios yourself. Quality swings hard between the cheapest gigs and the best ones.

Shopify Logo Maker

Shopify Logo Maker is Shopify’s free AI logo generator, and it replaced Hatchful. The old Hatchful address now redirects to it. You type a brand name, pick from the generated logos and customize one, and Shopify says the logo is free and yours to own.

It suits a new store owner who needs a header logo and a favicon today. Shopify doesn’t list vector downloads, though, so plan on PNG files. For a free logo with an SVG file, Wixel is the better pick. If you’re still choosing a store platform, my Shopify review covers what you get beyond the logo.

Pricing: Free. Best for: New Shopify store owners who need a simple logo fast. Export formats: PNG (no vector formats listed).

Skip it if: you need vector files for print, or you want deep editing control.

Placeit

Placeit by Envato is the pick when you want to see your logo on real things before you commit. Design the logo, then preview it on business cards, storefronts, t-shirts and phone screens from a library of 43,000+ mockups.

The subscription also covers social media templates, video templates and other design assets, which makes sense if you’ll keep making marketing graphics. The logo itself has a hard limit:

• Price: $8.33/month, billed annually (about $100 a year)
• One-off purchases: available if you don’t want a subscription
• Logo files: PNG only, with no SVG or other vector format

PNG-only is the deal-breaker for print, so I’d use Placeit for mockups and get the master logo file from Design.com or a designer.

Pricing: $8.33/month billed annually; one-off purchases available. Best for: Brands that need mockups, merch designs and marketing assets alongside the logo. Export formats: PNG.

Skip it if: you only need a single logo, or you need a vector file for print.

Tailor Brands

Tailor Brands now sells itself mainly as a business-formation service, with the logo maker built into its bundles. You can design a logo and download a low-resolution version free; high-resolution files need a paid plan.

The bundles are built around forming an LLC, and each one includes 8 logos:

• Lite: $0 plus state filing fees
• Essential: $199/year plus state fees
• Elite: $249/year plus state fees, adding a website and domain

Beyond the logo, you get LLC formation, a digital business card and a social post maker. If you’re evaluating more SaaS tools for brand marketing, Tailor Brands fits squarely in that group.

It only makes sense when you’re also forming the company. For a logo alone, you’d be paying for filing services you don’t need, and Design.com gets you further for less. If you’re forming a company from outside the US, read why founders choose a US LLC from abroad before you pick a bundle.

Pricing: Free low-resolution download; high-resolution files need a paid plan. Business bundles: Lite ($0), Essential ($199/year), Elite ($249/year), plus state fees. Best for: Founders forming an LLC who want the logo in the same package. Export formats: PNG, SVG, EPS (high-resolution files on paid plans).

Skip it if: you just want a logo, or your business is already registered.

Brandmark

Brandmark is the AI logo maker I’d pick when you want brand guidelines for a one-time payment. Enter your brand name, tagline and a few style keywords, and it generates logo concepts with matching color palettes and font pairings.

Every package is a one-time payment with no monthly charge:

• Basic ($35): PNG plus vector files
• Designer ($95): source files, unlimited revisions, brand guidelines, business card, social and presentation designs, and a one-page website
• Enterprise ($195): everything in Designer, plus up to 10 hand-crafted concepts and a font download

The editor lets you change fonts, colors, layout and the icon, and you can keep editing after you pay. For the money, the $95 Designer package covers most of what Looka splits into a $72 logo package and a $96 yearly Brand Kit.

Pricing: $35 (Basic), $95 (Designer), $195 (Enterprise), all one-time. Best for: Design-conscious founders who want a polished AI logo and a brand guide without a subscription. Export formats: SVG, PNG, PDF.

Skip it if: you want hundreds of matching templates for social posts and print. Brandmark gives you the core brand set, not a template library.

Wixel

Wixel is where Wix now runs its logo maker, inside its AI design app. It’s the free pick I’d point to when you need an SVG file and don’t want to pay.

The pricing works differently from the rest of this list:

• Downloads: high-quality PNG, JPG and SVG files are free and unlimited on every plan, including the free one
• Credits: AI generation and AI edits use credits, and the free plan includes 120 a month
• Paid plans: Basic ($90/year), Pro ($290/year) and Max ($590/year) for more credits
• Wix sites: the logo doesn’t sync to your site automatically, so you download it and upload it to the site’s Media Manager

Free SVG downloads are rare on this list, so Wixel deserves a look even if you never build on Wix. If you’re also deciding where your site will live, I compared Wix, WordPress and Squarespace side by side.

Pricing: Free (120 AI credits a month); paid plans from $90/year for more credits. Best for: Anyone who wants a free logo with a vector file. Export formats: PNG, JPG, SVG.

Skip it if: you expect the logo to drop into your Wix site automatically. Wixel logos are downloaded and uploaded by hand.

LogoAI

LogoAI has moved from one-time logo packages to a monthly subscription. Beyond the logo, its Branding Suite adds a Brand Kit, logo animations, brand videos, social post templates and an AI mockup tool.

The plan is simple, but watch the renewal:

• Trial: $10 for 7 days with 200 credits
• Pro: $20/month with 500 credits, which the trial renews into
• Files: SVG, PNG and PDF

A monthly plan makes sense if you’ll keep producing brand videos and social posts, which is how AI logo tools are used in e-commerce brand building. For a one-off logo, Looka or Brandmark costs less than a year of LogoAI, so I’d cancel the trial within 7 days if you only wanted the files.

Pricing: $10 for a 7-day trial, then $20/month (Pro). Best for: Online businesses that want ongoing brand videos, animations and social templates. Export formats: SVG, PNG, PDF.

Skip it if: you only need a logo file. A subscription is the expensive way to buy one.