Content Marketing

Use content as a powerful marketing tool. These articles explore effective strategies for creating and distributing valuable content to attract, engage, and retain an audience, ultimately driving profitable customer action.

Subcategories of Content Marketing

Most B2B companies have difficulty working with content marketing. I have seen many think that they could get leads, customers, and traffic just by publishing random blog posts. Unfortunately, that isn’t true. Such businesses just lack proper content planning and a great content matrix - which results in failed content marketing. The most successful content…

Are you a content marketer looking for some WordPress plugins to take your content & marketing experience to the next level? If yes, I am super excited to bring you the best WordPress plugins that you can bank upon. In this article, I have listed the 11 best WordPress plugins for content marketers that they…

I collaborate with brands, businesses, and bloggers to create engaging, conversion-first content. At Gatilab, my team and I plan, research, and write articles designed to boost rankings and drive results. However, there are moments when the sheer volume of content needed can be overwhelming, often requiring hundreds of thousands of words. In cases like these,…

Expert roundups are the new cool. These are collections of various ideas compiled into a single article, called a roundup post. In expert roundups, bloggers/publishers contact experts, entrepreneurs and company owners and ask them some questions related to a single topic. These questions may vary by person and purpose of the discussions. From fun to…

In the past, I have vouched for having a website for small businesses. But Blogs? Does a small business need a blog? Yes, it does. I have been emphasizing the importance of blogs from time to time. Blogs don't just work as an information hub for your small business but also greatly help with sales.…

When you start a business, you want people to know about it, right? And you need a great branding strategy to not only get the word out but to sustain your business initiative.  In the context of creating sustainable marketing strategies, your branding is like your ongoing guide to forming a body for your business…

The field of technical writing and the job of technical writer, both have been growing at a remarkable rate in recent times. As its name suggests, technical writing involves various tasks such as creating user guides for technical things, like new products, guiding a user through each step of installing new software, helping businesses understand…

Looking to create a content marketing plan for your website and don't know where to start? I have been there. Staring on a blank screen with the "Content Marketing Plan" title and nothing else. I understand this can be hard, no matter how experienced you are. In this step-by-step guide, I will help you develop…

If you have been searching for Grammarly alternatives, you’re in just the right place. I have written a lot about Grammarly recently, including Grammarly deals and Grammarly reviews. In fact, I am a Grammarly Premium subscriber as well. However, as I said in my Grammarly review, Grammarly Premium wasn't worth the investment. Why do I…