SEO often starts before your website even exists, with keyword research.
When it comes to blogging there isn’t anything more important than understanding your audience. Knowing what they’re
- In Need Of
- Looking For
- What Will Bring Them The Most Value Is Vital
Keywords are probably the sole connection that you have when it comes to reaching your target market.
That Moment That You Know Your In!
“Do you know how heavy an elephant is? Heavy enough to break the ice, Hi I’m Alex”
Have you ever been on a blind date? Or maybe been to a mixer party where there was a lot of people you had never met before and wanted to get to know?
I’m sure if you have been in one of these situations you probably had some thoughts along the lines of;
What can I say to break the ice??
What do we have in common?
How can I get their attention?
Well, believe it or not, the main thing that your mind is trying to process at that very moment is what keywords can I say that will trigger an emotion out of these people.
In almost every room you are ever in there will be people that you have at least one thing in common with. It could be your profession, where you grew up and went to school, a sport you love or maybe even a movie you just watched.
No matter what it is, the goal to connecting with that new person or friend that you don’t see that often is to find the relating keyword(s) that will trigger a conversation.
- Article Creation
- Social Media Marketing
All these areas are places where knowing the keywords that trigger someone into paying attention are necessary.
But not Everything is tied to emotions
When I say “trigger emotions” I’m not talking about those tear ducts or that humor emotion. I’m talking about anything that can knock someone out of state long enough to pay attention for a few minutes.
It doesn’t matter if you are talking about Insurance, Dog Walking, Baking or Marketing, they all need something to capture the attention nerve.
When you create a piece of content, you only have seconds to ensure that you keep them around. In fact I believe the exact number is 6 seconds before that emotional nerve makes a decision to keep reading or close the window to find something more appealing.
The best way to connect with an emotion is to find the words that relate to a pain or pleasure. These are the most predominant emotions. Keywords are your gateway into people’s very busy minds. It’s almost like having a secret key that allows you into the most important meeting of your life.
So how do we find keywords?
Using Keyword Research. Obviously.
Keyword Research: Definition
Keyword research is the process of finding the keywords that would work best for the kind of website that you’d like to use. Your aim is to find search phrases that have high volumes of search traffic, good payouts for ads, but with no real content or competition out there yet.
Keyword research is what lets you understand the specific search terms that people are using in order to navigate certain topics. You need to find and use such key terms across your site in order to boost the search engine rankings.
Keyword research is one of the most important blogging tools, if not the most important!
No matter what type of blogger you are, freelance, affiliate blogger, entertainment blogger, news blogger, or any of the other types there are out there, understanding key blogging tips like keyword research is absolutely vital to your success.
So what kind of keyword research works best??
Well in my opinion you need to know these blogging tips before you begin:
- Who is your target market
- What niche within an industry are you going to focus on
- How much effort are you willing to put in
- Why are you blogging
So first lets dive into number 1 on the blogging tips list:
Who is Your Target Market?
Do you know what industry you are about to embark on? Do you know how they operate? Do you understand the day-to-day vocabulary that they have become accustomed to? In this industry do you have an area of expertise?
Knowing who and what your target market is all about is one of the most important elements of a blogger. You want to be able to connect with them on a much more personal level.
Many top sales and marketing “Gurus” explain that no matter what anyone thinks, no matter how big or small the organization, no matter how important someone is, every decision, including corporate decisions, are based off of some sort of emotion. Most Fortune 500 CEOs don’t like to admit it, but it’s true. Identifying the target market is very important.
If you can connect with your target audience at a deeper level, the rest of these blogging tips we’re going to cover about keyword research are going to be almost effortless.
What Niche within the Industry is Your Focus
Every single industry has smaller more specific niches. These are areas that you can really zone in on.
Let’s take an example to clarify what I mean by this:
- Industry – Pets
- First Level Niche Breakdown – Dogs
- Second Level Niche Breakdown – Golden Retrievers
- Third Level Niche Breakdown – Grooming
Now as you can see, I have broken the industry down to a fairly specific niche – Grooming Golden Retriever Dogs. Almost every niche can be broken down like this, and the deeper in levels you can go, the more connection you are going to be able to have when you do your keyword research.
When it comes to blogging tips, how can this benefit us?
We now know that people with Chiwawas or Pit Bulls are not going to be all that interested in our niche information. More importantly, we know that people who are interested in grooming their golden retrievers for dog shows are probably going to be pretty interested.
Who else would benefit from our information? Probably dog groomers who deal with those specific dogs a lot..
The point is that once you have narrowed down the industry into a very specific niche keyword research for blogging becomes far easier!
How Much Effort Are You Willing To Put In?
These blogging tips are all very important, but if you are not willing to put much effort into the work, you just aren’t going to see the results I’m sure you’re wanting to see.
I know to a lot of people blogging seems like hard work.. well, that’s why I always tell people to work on industries that they either know a decent amount of knowledge in or something that they are willing to research on a regular basis.
The reason why I am able to type out these detailed blog posts about online marketing and blogging tips is simply because I have put in a lot of effort and time to studying. I love to read new articles, ebooks, blog posts or watch videos and listen to audios about how people are succeeding with new ideas of marketing online.
It is something I believe in and love to do myself.
Why Are You Blogging?
Of all the blogging tips I have covered today, this one is pretty important. Some people like to just blog for fun about their vacations or about sports. Others want to sell something, a product or service.
There are all kinds of reasons why people blog, but for the sake of this post, I am assuming that you are looking to make money with these blogging tips.
When you figure out the key purpose for posting blogs, it makes it easier to wrap them up and drive home your point.
I have heard from some great marketers that every time you post you need to “Post with a purpose” .
Tools to use for Keyword Research
You can use tools like Ahrefs, SEMRush, Moz, Majestic, Ubersuggest, Answer The Public, KWFinder and Serpstat to do keyword research and more. I have reviewed all these tools here: https://gauravtiwari.org/best-seo-tools/