Writer's Guide to Writing Better Blog Posts

Blogs are one of the most essential elements for any website and such are needed to power websites of any kind. Blog posts are powered by impactful content. If you are a good writer, not a lot is to be done. But writing better blog posts is important. It will not only boost your portfolio but feed your writer's ego.

Writing Better Blog Posts

By following these steps, you will surely make your content, including articles, blog posts and product calls to action, interesting and unique. You can not only write them on your own but also can choose to buy such content to give your website a professional touch. Moreover, in order for it to be well-received, you can write about your own experiences. Adding a personal touch can improve any article, although it must also be written with quality in mind at all times. Last but not least, consistency is key when you are writing. Let's go into the details.

Decide the appropriate tone for your content

The audience is limited and targeted to different tones. Decide for whom it is written for. You need to determine your primary and secondary audience before you start writing the content. It is very important for you to know who would want to read your content and why they are reading it. Are they looking for any professional information or are they here just for fun and laughter? it is very important to meet the audience’s expectations as well as to identify your own goals for your website. Accordingly, you need to decide on that tone which would be most appropriate.

Start writing better blog posts just by being honest

Honest voices will always attract readers and help you build them as consumers as it will be written with all the conviction. It is very important to represent your content and yourself openly and honestly and undoubtedly you will have an increased number of loyal readers. A critical component of a website's success is the community that is developed around it.

Don't just list links

Since content-writing is a time-consuming process, sometimes it may be easy to just give a list of links to other online resources for your readers to follow. Strictly don’t do this. Readers do not follow such links to find something interesting to read.

Provide attribution

Keep in mind that you should not be accused of violating any copyright, plagiarism or for stealing content from any other blog or website. If at all you want to share an information of another blog of a website in your content, make sure that you provide a link back to the original source and only take the amount of work that’s permissible.

Write in short paragraphs

It is very important to make your content visually appealing. To do so, content should be written in shorter paragraphs. The safest rule is to write paras in 2 to 3 sentences which will help to provide the reader's relief from a heavy text-based web page.

If the paragraphs were large then the readers may not be able to go through everything thoroughly which would boil down their interest. Pages with a lot of white space are easier to go through and those keep the readers on the page and increase your content readership.

Write SEO Friendly Post Titles

When writing a title, you have to use the keyword as near to the beginning of your title. And use some power words in the title to make it more interesting.

I have written an article on writing powerful headlines, you can read it here.

Research and Target

Writing a blog post is something that requires both focus and research. Whether you have a blog on a personal website or it’s for company purposes, what you write about will largely depend on your target audience. Does it fit with your other topics? In SEO, Keyword Research is used to identify the most profitable keywords for blogging.

Performing keyword research and selecting what keyword phrase you are going to use will help to optimize your blog post. SEMrush and other keyword research tools can help you select the right keyword and it also helps to calculate the traffic estimates.

Use long-tail keywords, Google it and check the search results and actual competition, then decide which keyword is perfect for your blog post.

Target audience

Writing for your audience is always important. There are businesses who incorporate blogs on their website to establish themselves as experts and even boost their SEO, but it is all for nothing if no one reads what you have written. You should already have an idea of what your target audience’s interests are, and if you do not you should spend some time painting a clear picture of who they are. If you run a fashion blog, for instance, someone that is interested in the latest tech gadgets would not browse through your website.

Write about experiences

Your article should talk about your personal life experiences. Mention events you have gone to and your own personal opinions and expertise! Someone has stumbled upon your piece because they are interested in the topic and they want to know what you have to say about it. Moreover, writing from experience is entertaining. For instance, if you purchase a ticket to go to a football game from a ticket sale, and the activity fits with your sports-oriented blog, you should write about the whole experience.

Quality content

It doesn't matter what you are writing about, you must provide people with quality content. If you are looking to position yourself as an expert on a topic, or even provide people with your opinion, no one will be impressed when they see typos or other issues with your work. That is why it is important to proofread your work and not rush into something.


The last thing to keep in mind is that consistency is the key! While this also means that you should stick to your niche topics, you must make a point of regularly posting. To better drive traffic to your site, consider posting at the same time and on the same day each week. If you establish this type of timeline, your audience can go on your site that day, knowing they will have an interesting new read! You should also cross-promote everything you are doing on your social media pages to further drive people to your blog.


Blogging is not just adding new posts and hitting Publish button, blogging is so much more than that. The best practice is to spend time and efforts on applying SEO skills on your blog posts. It is not about how many posts you are publishing, it is all about quality and techniques you are applying on your each post.

Putting time and effort into your blog posts will ensure that they are high-quality and resonate well with your niche audience. Posting something that is rushed, on the other hand, could even tarnish your reputation, regardless of whether it’s personal or business-related. Especially when your name is associated with that specific article, everyone wants to receive positive feedback and know that it brought a lot of new eyes to the site as a result of it!

By following these simple tips you would be able to write powerful content for your blog, website or online shop.

About Gaurav Tiwari

Gaurav Tiwari is a blogger, influencer and designer with expertise in brand regeneration and growth hacking. He is the co-founder of Gatilab, a successful digital agency focused on content and design.