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In the right hands, a Pay Per Click (PPC) advertising campaign can be a highly efficient tool to drive highly targeted traffic to landing pages where they can be converted for the maximum return on investment (ROI). Unfortunately, most campaigns are rarely that perfect, and instead many turn out to be huge cash sinks that…
What does it mean? As human, we make decisions, analyze outputs and understand the consequences of the decisions taken. Based upon the consequences and outputs, we learn and understand things. Human learning model has always been the results of trial-and-errors conceptualized by our ancestors. We use our experience and theirs in everything we do. From taking the…
Advertising & SEO are two of the most demanding and important factors to run an online business. Basically, the complete success of any business depends majorly on the efficiency of these two. In the present scenario, everyone is available online, which is one of the reasons why usually companies look out to promote their business online.…
IIT Bombay is one institution that every engineering aspirant or student wishes to study at. Be its faculty, the legacy that comes with the name, each and every characteristic contributes to making IIT Bombay one of the most sought-out engineering institutes in India. The ambiance here is vibrant, energetic and thrilling all in one. There…
Business websites are way too different than the general websites and require different set of SEO practices. It’s way more important as well, not just because Business SEO requires enterprise-level resources but also because the impact on profits & reach is huge. Businesses have a relatively bigger reach and profit if compared to general sites…
Everything on your site will be meaningless if people can’t read it! Readability is an important website usability factor that influences consumer behaviour as well as general subscriptions. No matter how good your blog post or sales copy is, it wouldn’t generate engagement if the readability is poor. A study by Nielsen Norman Group found…
Every year, millions of aspirants apply for the IIT entrance examination (JEE), but not many of them are selected. This goal seems almost impossible to students who are at the level of mediocrity. Over the years, however, stories of inspiration have emerged, and even mediocre students have marked their worth in IIT through their hard…
Social Media fever has spread like wildfire and there is no escape from it. Everyone, irrespective of age, is getting hooked on the growing popularity of Social Media and one type of population that is getting more attracted and captivated at the same time is the population of students. Students are more into Social Media.…
Much like chocolate and peanut butter, DevOps & Open Source are two great tastes that taste great together? Yes, the following post emphasizes on how DevOps and open source is a perfect cultural and technical match. Being a successful person is about taking advantage of every opportunity that comes your way. DevOps and open source…
Your blog is the culmination of hours of hard work. Whether you are blogging to share personal insights, or as part of a business strategy, you want to make sure that your hard work pays dividends in blog visitors and subscribers. A good site design is one of the ways that you can set yourself…
Citation is the process in which you cite (refer, quote or pronounce) sources of the particular information you have added to your content. In this way, you tell the reader that your information belongs to that particular site. By doing this, your readers can seek help from the site you have cited. They can check…
Buying a new laptop is a life changing decision. It can turn your life around as it has done for many people. But the first timers overlook the basic requirements and they fail to understand what is necessary to have and what not to. They fall prey to false visuals and unnecessary opinions. They are…
