How Social Media can Boost SEO Strategy

Search engine optimization and social media marketing are two tightly interwoven strategies that focus on developing an appealing identity to attract visitors. Both these strategies are organic and have their demand among entrepreneurs. Social media primarily relies on content of highest quality along with strongly visible brand presence. If you want to improve your social media reach, you need to focus more on SEO strategies. At the same time, if you want to improve your site’s search ranking, you must ensure strong social media presence of your site.

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Try to grow your follower limit

Higher the number of followers you have for your social media profile, better chances will be there for your site to achieve high ranking on reputed search engines like, Google and Yahoo. Say for example, a company having 50 Twitter followers may not catch the eyesight of search engines when compared to a corporation with 1 million Twitter followers. But wait; there are some kinds of stipulations to this fact. Reputed search engines like Google and Bing have the ability to detect the type of followers a site is receiving on social media. If you are planning to buy 1 million proxy followers for your Instagram or Twitter handle, scenarios may just backfire. Organic building of follower base makes a site achieve a positive image among the reputed search engines.

Consistency is the key to success

It can be a time consuming process to grow your total follower list. However, if your list is increasing on a constant basis, it’s effective. Consistency is necessary when it comes to building your follower list on social media platforms like Instagram, Twitter, and Facebook. Also, you need to present your brand in the most unique way possible. But make sure that the presentation strategy is acceptable to the masses (read, targeted audience). Daily or frequent update of your content is essential. Try posting informative articles, general discussion items, helpful tips, engaging images and open inquiries. If you are using Instagram, try to focus on uploading images that generates brand awareness for your business and figure out how to get Instagram followers by targeting suitable audience.

Communication can be beneficial towards better performance of your business

Conversation with targeted audience and customers is definitely a key aspect for successful branding and business exposure. Use social media to communicate with potential clients and live audience. Communicating helps in retaining and developing an interactive and sizable follower list.

Optimize your posts for better search results

This strategy relies heavily upon the already existing contents. However, it definitely opens an additional channel for the searching part.  Not only the knowledge graph entries and news articles, Google has a tendency to favor certain attractive social media updates in the top of its SERP section. It may take a significant role in making your posts optimized for better search results.

Social media plays a significant role in making you get engaged in local community, while trying to utilize it to create a positive reputation among all the leading search engines. There are different ways to do so; but the easiest of the ways is through frequent updates of events or news wherever your business or company gets involved. It’s all about sharing the best information while being positive in your approach. Also, social media can be the best interactive platform to communicate with audience on a regular basis. Any modern-day SEO strategy always includes social sharing and social media optimization tasks to ensure better results of the websites.

Gaurav Tiwari

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