How to Create Content that Earns Quality Backlinks?

Link building is an essential element of SEO, but it's a domain that comes with its fair share of risks, including potential penalties from search engines. A safer, more effective approach is to produce high-quality content that naturally attracts backlinks. This strategy, commonly known as "natural link building," stands in contrast to other traditional link-building practices that can get your site penalized.

How to Create Content that Earns Quality Backlinks?

In this detailed guide, we'll explore practical and innovative methods to produce content that not only captivates your audience but also makes other website owners eager to link to your site.

According to a study by Moz, backlinks account for up to 20% of the factors that influence search engine rankings. But gone are the days when you could stuff your site with low-quality, spammy links. Google's algorithms have evolved, prioritizing the quality and relevance of links over quantity. This shift emphasizes the importance of natural link-building, which is more sustainable and less likely to incur penalties.

Unveil a Unique Trick—And Validate Its Effectiveness

Everybody loves a shortcut, a life hack, or a lesser-known method that can save them time and effort. For instance, SEO professionals swear by tactics like using canonical tags to avoid duplicate content penalties. However, you can't just share a trick and expect people to believe you; you have to validate its effectiveness.

  1. Reveal the Trick: Be transparent and specific about what the trick is.
  2. Provide Evidence: Use case studies, real-world examples, or before-and-after metrics to prove its efficacy.
  3. Step-by-Step Guide: A simple, easy-to-follow guide can make the trick accessible, enhancing its shareability.

Popularized by Brian Dean of Backlinko, this technique involves finding popular content in your industry and creating a better, more comprehensive version of it. The next step is to reach out to people who have linked to the original content and ask them to link to your improved version. The Skyscraper Technique claims to increase organic traffic by up to 110%, a claim validated by various industry case studies.

Conduct an Experiment and Showcase the Outcomes

Empirical evidence cuts through the noise of opinion-based content. It offers actionable insights that people can implement immediately, thereby becoming a valuable resource.

  1. Clearly Define Hypothesis: Make sure your experiment has a clear question it seeks to answer.
  2. Use Control Groups: To validate your results, include control groups in your experiment.
  3. Showcase Data: Use charts, graphs, and other visual aids to make your results easily digestible.

Example: An A/B test showing how changing a headline can increase click-through rates by 30%. This kind of experiment validates your claims and attracts a significant number of backlinks because it offers genuine value.

Deploy High-Quality Surveys or Polls

Original research is a goldmine for backlinks. According to a study by BuzzSumo and Mantis Research, original research is shared 15 times more often than any other content.

  1. Target the Right Audience: Make sure your survey or poll targets an audience relevant to your industry.
  2. Use Credible Platforms: Platforms like SurveyMonkey offer credibility to your polls.
  3. Data Visualization: Make the results visually appealing through infographics or charts.

Example: A poll targeting SME owners about their digital marketing spend can be an invaluable resource for many businesses, earning you quality backlinks in the process.

Leverage the Power of Infographics

Visual content is 40 times more likely to be shared on social media than text-based content, according to HubSpot.

  1. High-Quality Design: Invest in quality design software or hire a professional designer.
  2. Data-Driven: The information in the infographic should be accurate, useful, and backed by data.
  3. Optimize for SEO: Use descriptive file names and alt text for your infographics to boost SEO.

An infographic detailing the "10 Most Effective SEO Techniques of 2024" can be a magnet for backlinks, especially if it incorporates the latest algorithm updates and industry best practices.

Bonus: Offer a Free Tool or Resource

According to Neil Patel, creating a free tool can result in a 10x increase in backlinks compared to traditional blog posts or other types of content.

  1. Solve a Real Problem: Your tool should solve a common problem in your industry.
  2. Easy to Use: User experience plays a significant role in the tool's effectiveness.
  3. Promotion: Leverage your social media, partnerships, and email lists to get the word out.

Example: A free SEO audit tool can provide significant value to your audience and attract a large number of quality backlinks.


Natural link-building is an essential component of modern SEO strategies. By creating high-quality, valuable content, you enhance your site's search rankings and establish your brand as an industry leader. Implement these strategies to create content that resonates with your audience and earns you quality backlinks.

What is Natural Link Building and How Does it Differ from Traditional Link Building?

Natural link building is a strategy where you create high-quality, valuable content that naturally attracts backlinks from other websites. This stands in contrast to traditional link-building practices, which might include tactics like directory submissions, blog commenting, or link exchanges. Natural link building is a more organic and sustainable approach, often yielding more relevant and valuable links, thereby positively impacting SEO.

How Effective are Case Studies and Real-world Experiments for Earning Backlinks?

Case studies and real-world experiments are highly effective for earning backlinks because they offer empirical evidence that adds credibility and value to your content. They provide actionable insights that can be directly applied by readers, making such content highly shareable and link-worthy.

Can Infographics Still Earn Quality Backlinks, Given that They Are So Common Now?

Absolutely, infographics continue to be an effective medium for earning quality backlinks. While it's true that the internet is saturated with infographics, those that offer unique insights, high-quality design, and up-to-date information still stand out and are often linked back to by other websites. The key is to focus on quality and relevance to your target audience.

How Do Free Tools or Resources Fit Into a Natural Link Building Strategy?

Offering a free tool or resource is an excellent way to attract quality backlinks. Such tools solve a specific problem for your audience, making them highly valuable. Because of their practical utility, free tools often get mentioned and linked to in blog posts, forums, and social media, effectively serving as a backlink magnet.

What are the Risks of Ignoring Natural Link Building and Sticking to Traditional Methods?

Ignoring natural link building in favor of traditional methods can expose your website to several risks, including search engine penalties for using spammy or low-quality links. Traditional methods are often less sustainable and can result in a sharp decline in search rankings if found and penalized by search engines like Google.