Internet Marketing

Internet Marketing or Online Marketing is the art and commerce of selling products online. People are making loads of money using various Internet Marketing strategies. My Guides will help you become a better online marketer by taking you from the step one to step infinity — all step-by-step.

Subcategories of Internet Marketing

The Effective Guide to Event Monetization for Beginners

Subcategories of Internet Marketing

Event monetization is a process of making money from events. Event monetization is the process of converting your event into a profit-making venture. Events can be used as a tool to get people involved in your brand and make them loyal customers. It is important to have an effective plan for event monetization so that you can maximize your return on investment (ROI).

Monetizing an Event is not that hard

It is not that hard to make money with events. If you have a product or service that people want, there are many ways to sell it. In fact, the best way to sell products and services is through niche marketing which involves targeting a specific audience and selling your product/service to them at a high price point. Events are one of the best ways for you to connect with your target audience and engage them in conversation about what you have to offer.

In this article, I will go over how event monetization works so that you can use this strategy for your next event!

Find the right audience.

men wearing black shirt holding a purple book at an event for event monetization

This may seem like a simple idea, but in reality, it’s not always easy. The first step is finding an audience that is willing to pay for what you are offering. In order for a company or individual to pay for your event, the value of attending must exceed their cost of admission by at least 30%. This means that if someone wants to attend and they need a ticket, then chances are they will be willing to pay more than the regular cost for that ticket if there were no other options available at all (which could mean paying double).

This can be difficult because sometimes we don’t know who those people are until we meet them face-to-face during our events — so how do we get started? There are three key factors: location; industry; and timing.

Find high-value sponsors

The best sponsors are those that can help you with marketing, promotion and other areas of the event. They should be able to provide cash or in-kind donations towards costs like advertising, venue space and food and drinks for attendees.

When it comes to getting a high-value sponsor on board, you should look for local businesses that have a similar ethos or mission as your own. Sponsorships are often about building relationships with influential people in your industry – so make sure that any potential sponsor has something to offer beyond just money!

If there are some things specific to your industry that don't come up in conversations with potential sponsors (for example, flights), then it may be worth including them as an add-on extra when talking about what they could provide in return for sponsoring the event – this will make sure everyone is clear on what each party's responsibilities are going into the partnership.

Advertisements Are Important, But They Don't Bring in a Lot of Money

Advertising is an important part of event monetization. It can help you get more attendees interested in your event, but it's not as profitable for you as other methods.

For example, advertising might be a good way to get people to your event if you're trying to attract new attendees or draw attention from those outside your usual audience. However, advertising doesn't usually bring in much money—and even if it does bring in some revenue at first, the benefits may be short-lived once people realize that there's no real value being offered by products advertised on site.

Make Your Tickets Affordable

The most important factor in ticket pricing is to avoid overcharging, which will cause you to lose sales and create ill will among attendees.

If you charge too much, it’s likely that many people who are interested in attending will simply skip buying a ticket and instead attend another event or do something else fun with their time and money.

In addition to avoiding this pitfall, it’s also important not to purchase any software that charges fees for processing tickets (such as Ticketmaster or Eventbrite). While these services may be convenient for some event organizers, they usually end up costing more than doing things yourself—and often introduce hidden costs like service fees or processing fees that can add up quickly!

On the other hand, if you charge too little—even though you might sell out your venue—then you won't be able to meet your bottom line needs, such as paying staff salaries/expenses; marketing expenses; food/drink costs; etc., which means that selling out could actually cost more money if there aren't enough revenue streams from other sources like merchandise sales or sponsorships.

Networking and education should always be free

Networking is an important part of the event experience, so don't try to squeeze money out of people who are trying to network with each other.

Don't sell your audience something they don't want or can get for free elsewhere. If you're charging for your event, it's probably because there are things that make it different from other events in the market (or at least things that differentiate themselves enough from other events). You want to leverage those differences as best as possible in order to charge more than what competitors charge—but very few attendees will value differentiating features over the content itself. This means you need to ensure there is enough value in what they are getting at your event versus somewhere else (like another conference) before charging them more money than competitors do for their offering.

Monetizing an Event can be easy

Making money with events isn't that hard; if you provide value, you'll attract a decent audience and get a return on investment.

The key is finding the right audience that can afford the ticket price, is interested in the event topic and is willing to pay for it.

If we're talking about an event where people are paying for tickets (and not giving away free passes), then you need to make sure they're willing to spend their money on your event in particular.

Conclusion

You can make money with events, but it's not easy. You need to find the right audience and find sponsors who are willing and able to pay for your service. If these two things happen simultaneously, you'll be able to start making money almost immediately after launching your event.

5 Tips That Will Help You Get Noticed on Instagram

Subcategories of Internet Marketing

Instagram is an incredibly popular photo-video-sharing social network with more than a billion followers, and visitors use it to connect with friends, brands, and celebrities. These benefits make it a valuable tool for businesses.

close up of smart phone

The huge Instagram audience can help attract potential customers and build brands, but first, your company must get noticed. Fortunately, there are many ways to help increase the number of visitors to an account, including the following.

Find Your Niche

Before you can reach your preferred audience, it's crucial to identify it. Take the time to gauge who you want to attract and how you want them to interact with your brand. 

Some accounts are multi-faceted, which is fine, but appealing to the primary audience is essential. For instance, content should be slanted toward travelers' interests if you have a travel blog. If you are focused on fitness, your ideal audience will include fitness buffs and sports enthusiasts, and the content should reflect this. 

No matter how arresting an account may be, visitors tend to unfollow the ones that do not relate to them. They also lose interest when content is inconsistent, so keep your audience in mind when choosing content.

Whatever your business, there are benefits to having a large following since people tend to consider companies with bigger followings more reliable. It can take time to gain a following, but you can take advantage of services from twicsy.com and buy hundreds or even thousands of legitimate followers. 

Use Instagram Reels 

Social Media experts recommend creating fascinating Reels to attract followers. Reels are short videos that entertain and inform. Instagram makes it easy for anyone to create captivating video content. 

Your visitors can use the Reels tab on the navigation row to scroll through and find content that interests them. You can add customizable elements such as hashtags, captions, and music that influence the algorithm to account for relevance—a key component when growing a following. 

When you create Reels, optimize content by: 

  • Telling a story with each 15-second video 
  • Embracing new trends (funny, sweet, fun) only if they reflect your style 
  • When possible, film and edit using IG Reels 
  • Using captions to make content accessible, as many viewers scroll with the audio off 
  • Including a Call to Action, like an invitation to subscribe to a newsletter or a request to follow your account

Interact with Visitors 

Visitors to your account will often leave comments, and you need to answer them. People are more likely to revisit and follow interactive Instagram accounts. When you respond to peoples' thoughts via direct messages, comments, or live streams, it shows you are interested. 

Per Digital Marketing Institute, interacting with visitors who share content is also a good idea. It's a great way to spark conversations and exchange ideas. Follow hashtags relevant to your account's content so you can like, filter, and comment on posts. You could even get new followers. 

Post Often, But Not Too Often 

Brands with the most success on Instagram post carefully chosen, high-quality content, so choose your material carefully. It's also essential to post often so content is fresh and relevant.  

The time you post is also a critical factor. There are times when you are more likely to get impressions and interactions, and it pays to determine those times and take advantage of them.

Use the Insights tab to discover when your followers are most often online. You can click on your profile tab and the bar chart icon to find this data. 

If followers are primarily visiting in the mornings, post early and consider something cheerful to start their days. If they are online in the evenings, save your posts until later. 

However, you don't want to overwhelm the audience by making several posts close together. Overwhelming the audience won't increase the number of followers or likes. If you have several items, such as photos, consolidate them into a single post using the Slideshow feature.

Check Out the Competition

Instagram is an incredibly competitive platform with over two billion accounts, which is good news for beginners trying to build a brand. You can gain a lot of information by reviewing accounts with large followings. 

Look at accounts focused on content similar to yours. Review their posts, hashtags, and metrics, and determine when they post. Look at the type and quality of content and note which is most popular with followers. Also, read the unpopular posts because this can give you an idea of what doesn't work.  

Instagram is an ideal social media platform for growing a business because it has a vast audience. But, it's essential to gain as many followers as possible to grow your brand. To attract followers, stick with a niche, post quality content at the right time, interact with followers, and evaluate your competition. You can also buy a large following to enhance your brand's credibility quickly.

6 Best Kajabi Alternatives to Create and Sell Online Courses

Subcategories of Internet Marketing

Kajabi is an all-in-one course creation platform ideal for building a successful online business. If you have been using it, you already probably know that it has some robust tools that can help you sell your digital products - including memberships, online courses, coaching programs, and podcasts.

From what I have seen, the platform has all the tools you need to build your website and courses. However, it has limited eLearning activities and learner analytics, which appear relatively weak compared to its marketing features.

These include sales pages, automated sales funnels, an in-built email marketing software and CRM system, and a mobile app  - to name a few. On top of that, it allows instructors to network with fellow course creators as part of a vibrant community.

Nevertheless, there are and - always will be - other online course platforms that offer similar offerings. So, if you are looking for a platform other than Kajabi to create and sell courses, you’ve come to the right place.

In this article, I have listed the 6 best Kajabi alternatives and the key information on what each offers to help you decide on which platform to choose.

6 Best Kajabi Alternatives to Create and Sell Online Courses

Overview & Pricing Information

Before going through each course platform, I believe it's crucial to know their price. This can help you decide which platform suits your budget.

So, here’s a table that presents the pricing plans of all seven platforms, including Kajabi and the 6 Kajabi alternatives: 

PlatformTrialPlan 1Plan 2Plan 3
KajabiFree trial (14 days) Basic – $149/moGrowth – $199/moPro – $399/mo
LearnWorldsFree trial (30 days)Starter – $29/moPro – $99/moLearning Center – $299/mo
ThinkificFree PlanStart – $99/moGrow – $199Expand – $499
TeachableFree plan (plus transaction fees)Basic plan  – $39/mo (5% transaction fees)Pro plan – $119/moBusiness plan – $299/mo
PodiaFree trial (14 days) & Free planMover – $39/moShaker – $89/moEarthquaker – $199/mo
Udemy Revenue BasedAn instructor gets 37% of the sales revenue, and Udemy gets 63%. When promoting/selling the course using a coupon or affiliate link instructor gets 97%.-
LearnDash1 site license – $159/yearUp to 10 site licenses – $189/yearUp to 25 site licenses – $329/year-

Information retrieved on Post Date

This table shows us the following:

  • Kajabi is the most expensive option compared to other course platforms. 
  • Kajabi, LearnWorlds, and Podia have free trials - 14 days - 30 days, and 14 days respectively.
  • LearnWorlds and Podia have about the same average price throughout their plans.
  • Thinkific’s pricing plans appear to be the most flexible as there are more options for instructors.
  • Thinkific, Teachable, and Podia are the only platforms offering a free plan. Out of these, Teachable’s free plan comes with transaction fees.
  • As a marketplace, Udemy follows a dedicated instructor revenue share that determines how the revenue percentage is divided between the instructor and the platform.
  • LearnDash works with site licenses and charges instructors on an annual basis while providing support, updates, and fixes.

6 Best Kajabi Alternatives for Your Online Courses

LearnWorlds

LearnWorlds Homepage Screenshot

LearnWorlds comes first on my list because it is one of the top online course platforms in the market and the best alternative to Kajabi. LearnWorlds encapsulates everything a digital entrepreneur needs as an all-in-one online course platform. So, if you want to launch a successful online academy, this is the platform you need.

It is equipped with concrete course creation features that allow you to build interactive content, a built-in community, in-depth learner and course analytics, live sessions, key promotional tools to sell your online courses, and a native mobile app.  

What’s more?

LearnWorlds has got you covered every step of the way. With its powerful site builder, you get advanced web design customization, helping you boost your brand visibility. The platform allows you to create unique and engaging learning experiences putting the needs of instructors and learners first. Plus, it is a better yet cheaper alternative to Kajabi.

You can try out LearnWorlds here. Claim your free 30-day trial now.

Thinkific

Thinkific Homepage Screenshot

Second on the list comes the mighty Thinkific - an online course platform that can help you build an online education business, turning your expertise into revenue. Like LearnWorlds, Thinkific is a great Kajabi alternative, with the only difference being that it cannot be used as an all-in-one platform.

The platform comes with course and website building features, an online community (forums), learner assessment, certificates, and sales tools to grow and scale your business, but excludes marketing automation features, SCORM capabilities, and a mobile app. 

Despite that, with Thinkific’s drag-and-drop website builder, you get to create great learning experiences and add any type of content you want to your courses easily. Its site builder as well, helps you build custom pages for your courses and experiment with some customization options. 

As a platform, Thinkific is great for edupreneurs and trainers, and it can be used to offer corporate and enterprise training.  

You can read my Thinkific review or create an account with Thinkific here

Teachable

Teachable Homepage Screenshot

Another great Kajabi alternative is Teachable, which is one of the most popular online course platforms out there. As a platform, it has an intuitive dashboard which makes it very easy to use, and it’s ideal for new course creators. 

Teachable shares many marketing capabilities with Kajabi - I believe both are doing excellent work there. However, they are lacking in terms of educational features. I think Teachable is more focused on the selling aspects of running an online course business. 

To build courses, you can easily add downloadable content, links, text, audio, video, and other types of media. You can also use its drag-and-drop functionality to build and organize your content with minimal effort, moving any section or lecture quickly. 

Despite this, interactivity is limited, and the platform doesn’t come with a white-label option. This could be a disadvantage if you want to get more customization power out of your chosen platform.

You can create an account with Teachable here. You can also read the Teachable review to decide more on this.

Podia

Podia Homepage Screenshot

Podia is a cloud-based learning management platform that allows you to sell a wide range of products, including online courses and digital products like files, videos, ebooks, memberships, webinars, coaching sessions, and more.

As a great content management tool, Podia also comes with some essential course-building capabilities, letting you create quizzes and adding many types of content - texts, images, and video. 

The platform offers a simple user interface, and it’s easy to use. Its on-page chat widget allows you to talk with users directly, and its rich community-building features give priority to learning. Podia also has inbuilt email marketing, a website builder, and embedded checkout options.

It also has some basic reporting and assessment capabilities, but it doesn’t offer certification or SCORM options. Compared to Kajabi, Podia’s pricing plans are more affordable.

You can sign up for Podia here

Udemy

Udemy Homepage Screenshot

Udemy cannot be called a direct Kajabi alternative or competitor. Udemy is an online course marketplace, and unlike the other platforms here, it can’t help you create your course. What it does, though, is host your online courses while helping you promote and sell them. For this reason, not every course can get featured on the platform unless it goes through Udemy’s Course Quality Checklist.  

The checklist specifies how many minutes of video content you need to have in your courses (at least 30), the minimum number of 5 lectures, and HD video quality. 

Because Udemy is a popular platform used by instructors and learners, it can get you high visibility and increase your audience. Still, I would say that you will need to put in a lot of effort to market your courses before the platform starts promoting them.

As a platform, Udemy it’s user-friendly and easy to use, and you don’t need to pay anything front to get started. The only downside is that the platform gets a huge proportion of your earnings, which means you will need to do some affiliate marketing to push your courses up the sales funnel and earn enough money.

Also see: Best Udemy Alternatives to Start Teaching Online

LearnDash

LearnDash Homepage Screenshot

As a WordPress LMS plugin LearnDash differs from the majority of online course platforms in this list. However, the result you can produce with it is similar. LearnDash is an excellent tool for instructors who have a WordPress website and want to start creating and selling courses online. 

The plugin allows you to add courses as a product and create a gated academy easily. It also comes with a course builder upon installation and offers several elearning capabilities, including drip-feed content, quizzes, discussion forums, leaderboards, and more. Compared to Kajabi, LearnDash offers more advanced educational features but can’t help you create memberships or coaching programs.

Marketing and sales tools are also available in LearnDash, but to get the most out of it, you will need to combine the platform’s capabilities with other tools or plugins. While it’s easy to set up, you will need to have the technical expertise to back it up in the long term.

Since WordPress is quite a popular tool, I am guessing many entrepreneurs would like to test it out. If that’s you, sign up for it here

Choosing an Online Course Platform for Your Business

And, that’s it! This was the list of the best Kajabi alternatives. 

While it’s true that Kajabi is a major player in the eLearning industry, many other options offer the same - if not more advanced capabilities at a better price. 

What’s great is that you can choose the platform that suits your needs the most. 

Whether these are feature-related, financial, or support-focused, I suggest you examine each one thoroughly and try to align them with your business requirements.  If this list still doesn't satisfy you, here are some more online course platforms that you should have a look at.

10 Best Pay Per Call Affiliate Networks That Offer Big Payouts

Subcategories of Internet Marketing

Choosing the right Pay Per Call (PPCall) network is crucial. It settles you on how much you earn or how effectively you acquire new sales or clients. If you aren't able to do pay-per-call using your own methods, you can always opt for a good PPCall affiliate network. If you’ve been looking for the best pay per call affiliate networks, I have compiled them in this post to help you find one.

The networks in this list are well established in the market and have been working for quite a long time. I have enlisted affiliate networks that have proven to have good opportunities for both publishers and advertisers. Let’s have a look at them and help you figure out your next affiliate partner.

pay per call affiliate networks

What is Pay Per Call affiliate?

As the same suggests, Pay Per Call affiliate networks are services that connect influencer & lead providers with businesses around the globe. In this, an affiliate (lead provider) makes calls and generates leads for a business.

DOPPCALL

DOPPCALL is one of the most popular Pay Per Call affiliate networks. They generate inbound calls using both in-house teams and thousands of marketing partners across the world. They help medium- to large-sized companies that require inbound calls or leads to acquiring more customers. The primary industries on which they focus are  Mass Tort, Rehab, Medicare & Health Insurance, Personal Injury, Debt Settlement, Auto Accidents, Flight Booking, and more.

DOPPCALL is the place to go if you're a super publisher generating a lot of calls and need a network or buyer who can buy all your calls traffic. 

Depending on the quality of the calls, they can buy 5000+ calls per day for any vertical.  One of the best features of DOPPCALL is its top-performing offers and steady payouts. 

If you are interested in buying or selling calls, DOPPCALL is a great platform to use. The company offers free tracking tools where you can analyze your campaigns' performance in real time. DOPPCALL uses the latest technology to prevent fraud and anti-spam activities.

Benefits for DOPPCALL’s Advertisers:

  • Get real-time leads and high-quality inbound calls.
  • You can get calls from search ads, social media ads, video ads, etc.
  • Only pay for qualified calls or leads.
  • Real-time call reporting to analyze the performance of your campaign.
  • You can boost your business ROI with their help.
  • Dedicated support to help your business succeed.
  • No long-term commitment is required.

Benefits for DOPPCALL’s Publishers:

  • More than 200 top-performing offers.
  • Weekly and Monthly Payment.
  • Maximize your profits with this great opportunity.
  • Real-time call reporting for analysis of your campaign's performance.
  • Get a dedicated account manager.

Payout Information For Doppcall: 

  • Commission Rate: $10-$3000
  • Payment Methods: Bank Transfer and Payoneer
  • Minimum Payout: $100

Marketcall

If you’re looking for a reliable pay per call affiliate network to get leads for travel business, real estate, home improvement and home services, finance and insurance, etc., Marketcall can be an excellent choice to go with. 

They don’t only cover a wide range of verticals, they also are known for their support for both publishers and advertisers. You’re getting leads from multiple sources as marketcall uses different Ad platforms like Google, Bing, and FB, as well as SEO traffic.

Plus, they offer dedicated service managers and toll-free numbers to support their partners in making businesses smoother. You’ll get curated call leads and pay only when you have a call coming in. 

Payout Information For Marketcall:

  • Commission Rate: Variable, $5 to $120
  • Payment system: Weekly
  • Payment Methods: Bank transfer, PayPal, check
  • Products covered: Multiple Verticals

Service Direct

Service Direct Marketplace works as a mediator between publisher and advertisers and generates inbound leads for a multitude of verticals.

They usually serve pay per call leads for home improvement contractors, mechanics, lawyers, doctors, plumbers, HVAC, and all sorts of service based businesses. 

The best thing about this marketplace is that you can put your budget in, and they will find the best suitable leads within your budget without having you go through a ton of options. 

Payout Information For Service Direct Marketplace:

  • Commission Rate: Up to $850
  • Payment Methods: TBC, Bank Transfer
  • Products: Household services

Wecall Media

Wecall is a popular pay per call affiliate network that provides inbound and outbound calls, both offshore and onshore from around the globe. You can sign up in their network pretty easily and start getting call leads. 

They are an established pay per call leads provider that is doing well in North Carolina. You can get call leads for all service or product-based businesses from their multipurpose Ad campaigns and cost-per-acquisition model. 

The most common verticals they cover are 

  • Home Insurance
  • Pest Control
  • Wildlife Control
  • Auto Insurance
  • Medicare
  • Final Expenses
  • Satellite TV
  • Electricians
  • Plumbing

Commission Junction (CJ)

CJ (Commission Junction) is one of the most popular affiliate networks with over 14 billion lead interactions and 16 billion in revenue each year. They are the most popular network for their powerful lead tracking and accurate hybrid reporting system. 

Through their tracking and reporting system, you’ll get a dedicated dashboard regardless of being a publisher or an advertiser. As a publisher, you’ll get a dedicated dashboard and marketing material on occasion and from all the advertisers.

Partners get their consolidated data as well as individual ones along with all the stats you need to monitor your business growth. Their network works within any vertical you can think of. If you want a good traffic source to grow your business, you can try CJ network. 

Lead Smart

Lead smart covers all sorts of service business leads and charges for only the call leads that go through. You can try out the Lead smart pay per call network if you’re based in the United States, especially if you sell household services.

Besides, they also offer pay per call leads for other services like home improvement, landscaping, electrical services, pest control, HVAC, and home services.

You can filter out dozens of call lead options with an intuitive filtration system and get the call leads of your choice. Apart from that, you can also lead through Facebook ads and Google business profile leads. 

Payout Information For Lead Smart Netowrk:

  • Commission Rate: $3 – $300 per lead
  • Payment Methods: Wise, PayPal, Payoneer, Crypto, and direct deposit
  • Products: Mainly Household services

Aragon Advertising

Aragon Ad network is another popular name in the pay per call network that works with so many industries to generate pay per call leads. They started their business back in 2012 and have been working in verticals like wildlife control, household services, tax debts, legal and insurance, and so on.

Since they’ve been in the business for so long, they have the experience of generating millions of leads so far. You can make use of their extensive network of affiliates, let alone their extensive support system. 

Talking of support, their toll-free number is available for support 24/7, and they assign dedicated managers for each large case that you might have. Plus, their dedicated call lead tracking system will surely help you stay sharp. 

Payout Information For Aragon Ad Network:

  • Average Commission Rate: Up to $100 per call
  • Payment Methods: Wire transfer, PayPal 
  • Products: Various, mainly Insurance, Legal and others 

Curadebt

CuraDebt is doing extremely well in their business because debt settlement is at huge boom. If you’re in the debt settlement business and want a consistent flow of ready to convert inbound call leads, CuraDebt can be the solution you’ve been looking for. 

As the name suggests, CuraDebt works mainly with debt settlement services and provides highly profitable call leads and charges only after letting a lead through. Well, their expertise goes beyond just debt settlement. 

They also work with personal loans, card business like credit or store card, etc. If you want a profitable way of collecting leads and don’t want to pay before the lead converts, CuraDebt might just be the option for you. 

Payout Information For Curadebt Network:

  • Average Commission Rate: $40 per lead + $200 per conversion
  • Payment Methods: Payoneer, Check, direct deposit
  • Products: Debt settlement and consolidation

Goojibear

Are you in the digital marketing industry and need highly curated pay per call leads? Goojibear PPC affiliate network might be just the one you’re looking for! They mainly generate call leads for digital marketing agencies that want to convert call leads. 

Their inbound lead generation techniques are unique and do well with a streamlined process. They generate the call leads and divert the qualifying calls to the call center of your choice and charge only after sending it over to you. 

Apart from digital marketing, they also cover other verticals like personal loans, astrology readings, pest control, car insurance, injuries, and other legal services. As a publisher, you can earn at bulk with up to $90 of payout per call with Goojibear network. 

Payout Information For Goojibear Network:

  • Average Commission Rate: Up to $90 per lead
  • Payout Frequency: Bi-weekly
  • Payment Methods: Payoneer, Check, direct deposit
  • Products: Digital marketing and professional services

Maxbounty

An advanced tracking system to track every single one with detailed stats makes MaxBounty a big contender in the field. Their extensive mechanism allows you to track everything regarding Ads, promotion, leads, and earnings. 

As they’re fairly easy to get on board, they’re also great for beginners who are getting into Pay Per Call lead generation. With their CPA model of generating call leads, you’ll find it easy to work with their model. 

However, while they’re easy to get onboard, keeping up with the system can be a tough job for new people who have never worked with such hybrid models. 

Payout Information For Maxbounty Network:

  • Average Commission Rate: $5 to $50 per lead
  • Minimum Payout Amount: $100
  • Payout Frequency: Weekly
  • Payment Methods: Payoneer, Check, PayPal, Direct Deposit, Wire
  • Products: professional services

Conclusion 

Choosing the most profitable pay per call network is not an easy job. And it’s definitely not worth spending weeks, rather months, testing out dozens of networks to find the right one. 

I hope that our list of best pay per call affiliate networks has been helpful for you to find out yours. Go ahead and work with 1 or 2, and do let us know in the comment how it’s been going with them.

How to Use Inbound Marketing to Attract Customers?

Subcategories of Internet Marketing

No matter what kind of online business you have, as an entrepreneur, your priority always is to attract more customers to your business. In this, you use all the tools and techniques you can find. There is one such technique called inbound marketing.

Inbound marketing is not a new concept, but not many businesses use it in their marketing strategies. In this article, I will explain what exactly inbound marketing is, how it differs from other marketing methods and how you can use it to attract more customers.

Without further delay, let's hop on the first thing.

What is Inbound Marketing?

Inbound Marketing Banner with People Sketches

Inbound Marketing is a business term assigned to a process in which you create content to attract leads to your website and convert them into customers.

The term was coined by the HubSpot team, and since then, everyone has used the same name for this process.

In inbound marketing, you create tailored, customer-centric content, which becomes the key to attracting leads that are genuinely interested in what you have to say – and to buy from you.

Example of Inbound Marketing

Let's understand this by my own example.

I offer SEO services. So how do I attract clients?

Here is what I do. I write content around SEO, digital marketing and other related topics and then try to rank those articles high on search results.

Once prospective readers visit my website, and if they find my expertise relevant, they book me for my services. There are no active lead magnets involved here.

This is inbound marketing.

This is exactly the opposite of reaching out to leads and asking if they want to hire me.

Reaching out to leads is a traditional approach in which you throw pitch at leads, using paid or other marketing methods and simply hope they like your work and hire you. This traditional approach is now called outbound marketing.

Outbound Marketing vs. Inbound Marketing

In outbound marketing, probability, persuasion, and the law of attraction are the key factors in onboarding clients. On the other hand, inbound marketing is a more organic approach and offers a greater chance of success.

The key to inbound marketing is to provide value to your audience by understanding what they need. By providing exactly what your key demographics have been searching for, you can increase conversion rates and take your online business to a better level.

How to Attract Customers Using Inbound Marketing?

Any marketing tactic, inbound or outbound, is targeted obviously with a single aim of growing your business and online presence. But there are several factors involved. In inbound marketing, the key is to educate, inform and give your prospects something they need. In this, you build a customer-first approach and create content that makes your prospects attracted, engaged and delighted.

If all is done right, they get attracted to your products and services and then convert as customers. 

But all these are not possible without a great content marketing strategy, proper SEO, optimizing landing pages and understanding of what your customers need.

Remember that inbound marketing is not a simple linear process but instead is a continuous cycle that doesn't end when your lead becomes a customer.

With the right strategies, you can pump up the conversion process and attract customers more quicker.

Here are some tips that can help you attract customers using inbound marketing.

Work on SEO

SEO is an all-inclusive process that you need to work on first. It is the cornerstone of your success in any types of online marketing. In inbound marketing, it opens new opportunities to generate additional leads.

When you work on SEO for inbound marketing, you will have to approach the strategies from a customer-focused perspective. Try to cover content that solves issues that your demographic may be facing.

You can use keyword research tools to find the opportunities and related keywords that can bring you high quality leads. I have written a detailed article on keyword research here. Be sure to check it out in a new tab.

Once you have the keywords and the opportunities, create an SEO strategy around those related to your products and services.

Write good content and create resources relevant to your niche and offer those for free. By offering free content and resources to improve their lives, you build customer loyalty and generate positive word-of-mouth.

The customers who trust you and vouch for your product and expertise are invaluable.

Additionally, build backlinks and use proper SEO techniques to rank higher on search results. If all is done well, you will see new customers and better growth, and that is why SEO is called the heart & soul of inbound marketing.

Create a Great Content Marketing Plan

As I have been saying, content is the key here. Inbound marketing is all about providing value in the form of content. Thus, creating a great content marketing plan is of utmost importance.

If you cannot create a content marketing plan on your own or if your existing strategies aren't working, hire a content marketer to help you.

By now, you would have understood that value-added content is what keeps your audience engaged and delighted. So try to plan blog articles, courses ebooks, case studies etc., which are relevant to your audience.

Write engaging and informative content that matches your audience's needs and reaches where they live.

Once you finish writing a piece of content, be sure to interlink it with your SEO strategy.

The efficiency of Content Marketing ✕ The efficiency of SEO Strategy = Efficiency of Inbound Marketing

Check out: 45+ best content marketing tools in 2024

Make Use of Social Media

social media marketing

Social media is a great way to attract inbound customers for businesses with higher social reach. You can use social networks as an online hub where your most loyal fans can gather. And no, I am not talking about Twitter and Facebook exclusively. There are several other social channels that you can make use of.

For example, if you are a design agency, you have more growth opportunities on Behance and Dribbble than that on Twitter or Facebook. Similarly, Reddit offers a better community for niche businesses, Quora/Stackexchange for education-related products, Pinterest for fashion & visual-based products and so on.

The choices can differ based on your business needs. So don't restrict yourself to one social network. You can go for all social media channels possible. Build an audience on every social media platform you can find. Create social media automation and syndicate content by using tools like Buffer and SocialPilot — and enjoy the ease and reach.

Once you have your fair share of the audience (even 10 followers may work), be sure to engage with them. What is stopping you from doing so? They are real people and if they are following you, you mean something to them.

canva

Social media is not at all hard if you know what you need to do. If you already have a content plan in place, you can repurpose your existing content and share that on social media to engage with your audience.

If possible, don't just share the text content. Hire a graphic designer or use an easy-to-use graphic design tool like Canva to create graphics or videos from text content, and then share those graphics & videos to different social networks.

Utilize PPC Ads

pay-per-click-ppc-wooden-blocks-with-graphs

Okay. SEO is good. Content is great. Social Media is fine as well.

But. There is a but.

You don't start getting leads to your website all of sudden. Everything takes time. Sometimes a lot longer than you may think.

Even a perfectly laid plan can take months or even years to work. So, if you need quick results, pay-per-click advertising (PPC Ads) can help.

In inbound marketing, you can use display ads (on Facebook, Google, and Twitter), search result ads (a.k.a., Search Engine Marketing Ads) and retargeting ads to capture quick leads.

Out of these, retargeting ads work the best for inbound marketing. In retargeting, as the name suggests, you target someone who has been on your site once before and showed some interest in your product or service. 

Google Analytics has a remarketing feature that you can activate to track your incoming lead based on cookies and then you can run a Google Ads campaign that retargets the lead.

Facebook has a similar thing and uses Facebook Pixel to track inbound and outbound traffic from and to Facebook.

For your lead to convert, you will have to create an offer that they cannot resist. Use great graphics, CTAs and offer some discounts so that they visit on your site intending to make a purchase.

Even after all your tries, if your lead doesn't convert, you must be doing something wrong. Mine into the analytics and see what pages your leads have been on and where they bounce off.

By understanding an individual buyer's journey and that of all, you can conclude what needs to be done.

Maybe optimizing landing pages may help!

Optimize Landing Pages

A landing page isn't always what you think. It can be your homepage, a product page or even a blog post too. But there is a specific characteristic of a landing page — it persuades the visitor to click on something.

You must first optimize landing pages for SEO, visuals and, offcourse to your customer's needs.

You should try to streamline the landing page as much as possible.

Use neverseen graphics, strong color combinations, and great CTAs.

The trick is to tick the interest of visitors and lead them to conversion without overwhelming them.

And don't forget to make your landing page mobile-friendly. Most of your leads will come from smartphones unless you are a special case.

Need more help?

Every business is a special case. If you want to grow your own business using inbound marketing, feel free to connect with me. Just drop me a message from my contact form, and I will get back to you with all the details. (I am available on Twitter as well.)

Why is Digital Marketing Essential for Casinos and Online Gambling?

Subcategories of Internet Marketing

One might think that casinos and online gambling don’t need any support to strive. It is no secret that gambling has been around since the dawn of humankind. Romans did it. European Emperors did it. And most people continue to enjoy this pastime in the 21st century, regardless of their status, class, or gender. It is so easy to forget that the gambling industry is immensely competitive, and it takes a lot of effort to find your place in the sun.

That is where digital marketing steps in. We have already talked about the best marketing strategies that can drive the growth of online casinos.

In simple words, digital marketing is a type of marketing that heavily relies on digital communication channels and the internet in general.

It is not just annoying ads that pop up every time you open a website, but an elaborate network of methods, platforms and incentives that capture the attention of players of the 21st century.

Here, I will talk about why digital marketing is essential for casinos and online gambling brands.

Targeting the Right Crowd

With digital marketing, the best online casino site for slots enthusiasts can easily find potential customers. You have probably encountered the term “cookies” and accepted them without thinking twice about what they are. Cookies are small data packages that websites store on your browser and use it to find your crumbs. The crumbs allow online casinos to get connected with potential customers.

Effective Damage Control

Some might argue that public opinion can take down a casino brand within seconds with the power of negative reviews. However, digital marketing has more effective damage control mechanisms than any other form of advertising. By showing they care and doing their best to effectively and immediately resolve a customer’s issue, casinos can build a loyal fan base in no time.

Engaging in All the Right Ways

If you think gambling is all about extra money in your pocket, you are wrong. It is also about passion, skill and love for the craft. Casinos get that and use digital marketing to create specific offers and bonuses, so they can target smaller audiences and the ones that will definitely get engaged.

More Relevant Form of Marketing

Billboards are becoming a topic of public discussion. After years of domination, they have been recognized as a toxic method of advertising that benefits no one. It ruins the landscape, can be distracting, not only to people but wildlife as well, and is, more often than not - plain ugly.

Digital marketing ads are more humane and can be easily controlled and removed by the end-user, thus allowing them to filter what they want to see and what they are interested in.

Building Long-Term Relationships

Last but not least, digital marketing channels support lasting relationships that can be built upon. Once players start feeling like a part of the community, they will always come back. And even if they distance themselves, a couple of friendly newsletters can make all the difference. Once casinos get the attention of their customers for the first time, they have all the weapons they need to keep them around. As long as their marketing teams know-how.

Can Implementing Live Chat Boost Your Site's SEO?

Subcategories of Internet Marketing

You'll probably find that every other website you visit nowadays has a little live chat box appearing in the bottom-right corner as soon as you land on it.

Sure, these can often feel like a nuisance, but there is a reason so many brands — from eCommerce to SaaS — are using them. In the backend, they help to streamline a business's customer support resources, while on the front-end, users get benefitted from straightforward interaction and speedy response times.

live chat boosts seo

But while live chat has many tangible benefits, is SEO one of them? Can implementing live chat boost your site's SEO?

It's not something that immediately springs to mind when listing all the advantages of implementing a live chat solution, but you'd be surprised at the impact it could have on your site's search rankings. 

So, how can live chat really boost your site's SEO? Let's find out.

How Live Chat Boosts SEO?

Image Source: Crisp

Live chat is great for many things: using a live chat solution, you'll be able to create more meaningful brand-to-client relationships, funnel all of your communications through one central platform, and ensure that customers can get instant responses to pressing queries without excessive form-filling or time spent listening to incessant hold music. Vitally, you'll be able to increase conversions (use of a configurable solution along the lines of Crisp can, as noted there, achieve a transaction uplift of up to 2x).

Also, getting started with live chats is really easy. There are several Live Chat SDKs available that can help you get started in no time. Sceyt's chat SDK, for example, lets you easily add and implement an in-app live chat component to your application.

However, it's often overlooked that implementing live chat can help significantly boost a brand's SEO capabilities. While in theory, a live chat solution won't have a direct impact on your search rankings, there are a number of indirect benefits that can help to drive more organic traffic through SEO best practices.

An intuitive live chat solution can aid user engagement, it can boost your brand's reputation, and can even help with content creation, all of which play a part in SEO.

Let's look at each of the SEO benefits in more detail.

It can help you create more relevant content

This may sound like a stretch, but consider this: with most live chat solutions, all of the interactions between your customers and your agents are recorded as transcripts.

Within those transcripts, you'll have a complete record of your customers' queries, questions, comments and complaints. By analyzing these, you can hone in on the most common topics your customers are discussing, which will help you tailor your content towards addressing their most pressing needs: is there a product they frequently want to know more about, for example?

Is there crucial information missing from your site? Think of live chat as an additional keyword research tool! 

Using this insight, you can create content that's highly relevant to your target audience and tailored to the type of topics they're most likely to search for — meaning you're more likely to rank for relevance in Google, Bing, etc.

For instance, could you collate your most commonly-received queries and use them to create an FAQ page?

This is great for encouraging self-service, but it also enables you to create SEO-friendly content that addresses your users' most relevant needs and pain points.

Do you have a blog? Great, why not plan your content around the things you know your customers care about the most? 

It can increase engagement. 

While the debate over what actually makes up Google's 200 or so ranking factors and what doesn't will rage on (Backlinko has a great guide, but Google's algorithm is a closely-guarded and continually evolving secret), it's generally accepted that user engagement plays a key role in determining a site's rank.

With that in mind, there are a number of engagement-related metrics that live chat can have a positive impact on, such as:

  • Repeat traffic: though it's not a confirmed ranking factor, it's thought that returning visitors can have an impact on SEO, since this signals to search engines that your content is worth coming back for. Having a live chat option where customers can get instant answers to their queries will encourage them to keep returning to your site; conversely, if they're left without a resolution, your users are unlikely to come back.
  • Bounce rate: this one is a little contentious since many believe bounce rate (the percentage of users who immediately leave a webpage without taking a single action) is not one of Google's ranking factors, while others insist that it is. In any case, users are more likely to “bounce” if they can't find the answer or the support they need, which won't be looked on favorably by search engines. Live chat can help prevent users from clicking the back button by engaging them before they exit.  
  • Dwell time: this metric measures the amount of time a user spends on your page, and is considered to be one of Google's ranking factors. The logic is that the longer a user spends on your site, the more engaged they are with your content, which signals to a search engine that it's valuable. Live chat is a great way of encouraging a restless user to stick around for longer, since getting them to interact with an agent will keep them engaged and help them find what they're looking for.

It can improve your site's reputation.

User reviews are paramount to the success of any online business, with 93% of users saying that online reviews impact their buying decisions. From an SEO point of view, your site's reputation can have a significant effect on your rankings, with reviews particularly important to Google's local search ranking factors.

If you operate the kind of business where locale is key, Google will take into account user reviews through its own platform, third-party review sites such as Trustpilot and first-party reviews on your own website, analyzing the velocity, recency and diversity of the reviews — which can all theoretically impact search ranking.

You should also consider that Google is still the top review site, with around a third of users (per ReviewTrackers) reading Google reviews directly from search results without actually bothering to click a link. If your site, product or service has poor, very few or even no reviews on Google, users are likely to bypass your search result and look for another option with more positive feedback.

That's going to have a crippling effect on your organic traffic, and the ranking for that particular page is likely to drop off due to a lack of interaction. A poor user experience with slow or unresponsive support is likely to generate a slew of bad reviews, while an intuitive live chat solution will result in more satisfied users and more positive reviews as a result.

7 Best Marketing Strategies for Online Casinos

Subcategories of Internet Marketing

The online casino market has grown rapidly over the past years. And that happened at a pace only a few had predicted.

While the rules differ from casino to casino and place to place - the interest has become uniform all over the globe.

Some casinos offer casino bonus while others lure customers by offering the first few bets for free.

All these are actually part of the big plan called attraction marketing. But that's not all that there is.

There are other marketing strategies for online casinos too that are being followed by the top brands.

Best Marketing Strategies for Online Casinos

Here I will discuss what other best marketing strategies the best casinos are using to attract more customers and to beat the competition.

Website

Every business out there, needs a website.

And casinos are no exception. Casino websites are more than just games now. They are packed with blogs and videos to help new players onboard and persuade the veterans to sign up for their games.

As an online casino owner, you can place a lot of information on your blogs and websites and make the readers engaged.

The process is simple. We, the internet marketers, use blog posts to lead organic search traffic to our websites and then try to convert the incoming traffic into customers by using lead magnets.

But a casino website should be much more than just blog posts. You should also add relevant information like "how to guides", privacy and terms pages, contact pages, lead capture pages and more. These help you build an audience and also improve your brand's name in the eyes of search engines.

You can also use the website pages to get first-time readers signup for something like a newsletter or freebies.

If they signup for an account, that is even better.

Also, make sure that your website is designed with accessibility and privacy in mind. These two are key things that get ignored a lot.

Newsletters

Building a strong mailing list can help your business in both the short and long term.

No matter what kind of business you own, create a newsletter campaign and make your readers sign-up for that.

I have written a detailed guide on newsletters about this, which you can refer to. But the summary is to offer your readers something they cannot resist.

Once they signup for the newsletter(s), offer them more. Throw freebies, bonuses and other valuables in their mailbox.

After a while, when you think they are hooked enough to become a customer, persuade them to sign-up for an account.

It is not that you have to do it manually. You can use any email marketing service that offers email automation, create an email marketing funnel, build a strong email list, and you are great to go.

Email marketing in general and newsletters in specific are one of the most converting marketing materials for casinos. 

Bonuses

I have talked about casino bonuses and how some casinos are already using them. So, what is stopping you from using it?

Anything that can help your lead opt for your casino is great. You can offer casino bonuses like exclusive bonuses, free spins, or deposit matches.

Exclusive bonuses are generally for first signups and are provided in monetary value. These work as freebies that the players can use in their first few games. If that is sufficient, you can try other combinations like free spins and deposit matches.

Bonuses make people more likely to sign up, more likely to add cash to their accounts, and more likely to come back. 

The types of bonuses you are likely to see used for marketing a casino are: 

  • 100-400% deposit matches on the first deposit
  • 50% deposit match on the second deposit
  • Free spins on the slot machines
  • Free room for beginners
  • Exclusive game rooms for new players

Free games

For inexperienced players who have never played a game in their entire life, a free game can be a great lead magnet to start. This lowers the risk for them and increases the odds of signing up.

Offering free games is a great marketing tactic most online casinos are using and so should you.

Social Media

There is no reason why you shouldn't be using social networks. Social media opens the gateway to billions of people and you can surely pull some as your customers.

Try to build a brand on Twitter, Facebook, LinkedIn or wherever you find. Share interesting content to make people interested with your brand.

The trick is to passively promote your casino. Don't go all in and start asking them to sign-up. Instead, let them make the decision for themselves.

You can, however, occasionally offer promotions on certain events. And in this case, you can be a little actively promoting your brand.

All this may take some time, but everything is ultimately worth all the trouble. Use paid social media marketing to build the audience in the start and then go fully organic.

Mobile applications

85% of people play games on their smartphones and that fact alone makes mobile applications important.

As soon as you launch your casino business online, hire a mobile app developer or convert your website into a PWA app to offer mobile users what they need. All casino companies should have a mobile app and that is a rule.

Since Google Play doesn't allow casino apps on Play Store, you can host the APK on your own website or to a third-party app store.

On the other hand, Apple has some relaxation in this case, but the best thing is to ask your customers to visit your casino website on their iPhone/iPad and bookmark it for regular use.

For both use cases, the mobile version of your casino website must be perfect. Hire a good designer to do it for you. Integrate a push notification service to keep your players coming back.

Community

People like to connect with people who like what they like. When it comes to gaming, you can build one of the best communities.

Create a forum or community online and invite both readers and customers to join in. You can offer some exclusive perks and points to motivate users to post more content.

If possible, implement live chat rooms and help players communicate with each other as they play.

Conclusion

Marketing is evolving with newer methods and as a casino website owner, you should also evolve your marketing techniques.

The tips that I offered here are essential but don't limit yourself under these 7 marketing techniques. Experiment, optimize and improvise your techniques to achieve the best that is possible.

How to Build a Digital Marketing Strategy For Your Business?

Subcategories of Internet Marketing

When you have a brand you want to set sail into the "top" one percent of companies within your niche, you've got to ensure you have enough firepower to back your progress.

This is best done by establishing dominance and relevance in your niche, which you can do carefully and properly through the right digital marketing strategy for your business.

Unfortunately, while this is the goal we're all aiming for, it's easier to declare than fulfilled - because many marketers tend to think "strategy" in digital marketing is just about getting the most returns.

In this article, I will explain how this isn't exactly the case and how you can build a digital marketing strategy that works.

Understand the Market

Understand the market to Build a Digital Marketing Strategy For Your Business

The first thing that you will be needed to work on has to be understanding the market. Every business has a different market, userbase and above all, different selling points.

But there are still some things that are common amongst businesses.

First of which is indeed having a great website.

Be sure to make your website the best in the market. (I can help.)

You need to ensure that your website loads within seconds, has a user-friendly UI and UX, and is designed with SEO in mind.

Let's get a few facts out first before we get to just how we can build an effective digital marketing strategy for your business.

Also, you will have to understand the market by studying social media and how that can help you in business growth.

Social media has become the most popular content marketing tool for 90% of businesses, and this coverage will boost even more.

Instagram, Twitter and Facebook have been the marketing powerhouses in recent times.

Hire someone with expertise in social media marketing and understand what works best for your digital marketing strategy. Click here to learn more.

Research

Research on recent trends and statistics, both in your industry and in sectors related to it. This actually should come in the understand the market section but for the convenience of reading, I have placed it under a different heading.

When you start building out a digital marketing campaign, make sure you're aware of just what's happening in both your industry and related sectors.

Learn current trends in products, technologies, and consumer interests.

Try as much as possible to stay updated with the recent highlights of your industries, so you know just what keywords, concepts, phenomena, and circumstances you can bank on to generate interest from your readers and audiences.

Decide on Goals

Don't start without goals. Aimless projects simply don't work.

Goals can be divided into:

  1. Long Term Goals
  2. Short Term Goals
  3. Ultimate Goals

Long-term goals are generally planned for a year or two years at once. These work towards your ultimate goal. Long-term goals can be further divided into month or quarter-wise short term goals.

All these short and long term goals must lead to what your business' ultimate goal is.

However, be wise enough to plan on goals that are achievable. Unreal goals cannot be achieved but if you believe you can get to something that is almost impossible, take that as an ultimate goal and at the end we will see how far did you go.

As it is said, aim for the stars. Maybe, you'll land on the moon.

Brand. Brand. Brand.

Always remember to be consistent with your branding.

Aside from remembering the elements of your branding, such as your color scheme and iconography, don't forget about your voice and your branding's vision.

These elements mesh together to form a "personality" your brand shows to your audience, so ensure it's consistent throughout your campaign.

Decide what your business is. Is it authoritative, informative, funny, or friendly?

You're not limited to these tones, but remember that the one you choose should be in line with your company's principles, desires, and objectives.

Be Meaningful

When you make a digital marketing campaign, your goal comes first before everything else.

That part we understand. But you can go all gaga about your goals. Digital marketing isn't always about by all means. You need to be meaningful.

Remember why did you start and just what is the point of your strategy?

What value or meaning do you want your brand to be remembered for at the end of this campaign?

Do you want to sell a service or a product?

Do you want to make sure people remember you for a funny story or a trend?

Do you want to make sure people are knowledgeable about a certain trend?

Make sure this is clear before you choose the strategy you want to pursue.

Choose the Right Digital Marketing Channel

Choose the right digital marketing channel that can send the kind of message you want your brand to tell.

Digital marketing campaigns often work not just because people hit the right trends at the right time but because they chose the right campaign to send the message with.

There are a ton of digital marketing channels available to build upon your digital marketing needs, including search marketing, content marketing, and search engine optimization (SEO).

Choose one that represents your message best, or choose multiple campaigns to hit the kinds of needs you want.

Focus on a content marketing campaign to always have the means to send out content strategically, and then go for SEO to ensure you get your website and other releases optimized for your campaign's needs.

Monitor the Progress

Make sure you create a system that assesses and monitors your progress.

One of the biggest mistakes digital marketers make is that they stop monitoring their progress in the slightest signs of improvement or success.

Don't make that mistake - always ensure systems are in place. This allows you to regularly check the performance of your campaigns, especially on successes.

This can be in the form of a program that gives reports, weekly meetings, or even status checks integrated into the pipeline.

This also always makes sure you're in a position to improve or adjust the parameters of your campaigns should you need to make certain adjustments.

Conclusion

With the points above, it's important to consider how you can actually leverage on various aspects of your industry to create a digital marketing campaign that not only emphasizes on your brand but on how you can contribute to the industry.

Invest in what customers need and want to see from brands today. Use the top trends in your niche to establish your relevance as a brand.

Establish these very early on. And when you start aligning these to your primary business goals, you will be able to create much more powerful digital marketing strategies regardless of the channels and methods you choose.

10 Best Gaming Affiliate Programs for Gamers to Promote & Earn

Subcategories of Internet Marketing

If you own a gaming blog, website, or YouTube channel and plan to make money from it, then you are in just the right place. In this article, I have listed the 10 best gaming affiliate programs for gamers in the gaming niche that you can promote to start earning more money.

The gaming niche is a unique market where the products are equally in-demand by school-going children and adults alike. Moreover, the gaming industry has grown rapidly in the wake of the COVID-19 pandemic. Thus, it presents a good opportunity to make a decent earning as long as you know the right way to do so, especially with affiliate marketing.

10 best gaming affiliate programs to promote

10 best gaming affiliate programs to promote

Razer Affiliate Program

Razer Affiliates is an excellent choice for users who want to promote cutting-edge gaming products like keyboards, controllers, mice, and gaming software with significant commissions. It is something between a lifestyle brand for dedicated gamers and an accessory manufacturer. Its products are readily recognizable by virtue of its three-headed snake logo and laser-green and black color scheme. With this program, you can earn a commission of up to 20% on all of their product sales. You will be paid all your affiliate commissions on monthly net sales. The commission payments for their products are:

  • 20% for software
  • $10 for systems
  • Up to 7% for peripherals

Not only is Razer completely free to join, but it also gives you access to various attractive banners, logos, and text links to promote their products. After joining, you can access an interface that lets you track your affiliate campaign through daily reports.

Join the affiliate program at https://www.razer.com/affiliate

Logitech Affiliate Program

Logitech is undoubtedly the world’s most well-known manufacturer of computer software and peripherals. For gaming purposes, one obviously require access to the appropriate gaming equipment such as keyboards, mice, controllers, racing wheels, and headsets. Thus, you will have a golden opportunity to earn big from the Logitech affiliate program because it lets you promote a wide range of gaming-related equipment to your audience.

As of now, Logitech offers a standard commission of 4 to 10% on all of its product sales. The standard commission rates for its products are:

  • Logitech – 4%
  • Logitech G – 5%
  • Astro – 5%
  • Blue – 5%
  • Ultimate Ears – 10%

You will receive your commission payments around 90 days after the completion of a commissionable sale. Also, becoming an affiliate for Logitech allows you to earn a referral commission on personal orders. Thus, you can actually set up an affiliate account, create a link, and purchase products for yourself through your links to earn commission.

Join the affiliate program at https://www.logitech.com/en-us/promo/affiliate-program.html

Nerd or Die Affiliate Program

Originally founded as a tutorial website, Nerd or Die has slowly evolved into a large brand that produces designs such as stream designs for content creators, alerts, and gaming-compatible overlays. Curiously, it offers four different tiers of affiliate commissions wherein you can earn up to 30% commission. Given below are its commission tiers and their respective structures:

Tier 1 (Entry Level)

  • No requirements
  • 10% commission
  • Access to marketing tools
  • Access to the affiliate portal

Tier 2 (Experienced)

  • 10 referrals required
  • 15% commission
  • Access to marketing tools
  • Access to affiliate portal

Tier 3 (Professional)

  • Requirements: Revenue target met
  • 20% commission
  • Access to marketing tools
  • Access to the affiliate portal
  • Free products
  • Free Nerd or Die T-shirt

Tier 4 (Gold)

  • Requirements: Application/invite only
  • 30% commission
  • Access to marketing tools
  • Access to the affiliate portal
  • Free products
  • Nerd or Die merchandise
  • Assisted marketing

Nerd or Die presently has a minimum payout threshold of $10, which means that you will get paid after generating at least $10 in your affiliate account.

Join the affiliate program at https://nerdordie.com/become-an-affiliate/

Fanatical Affiliate Program

This is a great choice for anyone who is seeking genuine and officially licensed game keys to promoting on their gaming website, Twitch, or YouTube channel. It offers truly amazing new game deals every day. As an affiliate, you will be able to earn up to a 5% commission for every successful sale you generate via affiliate links.

The program has received excellent customer ratings on Trustpilot (4.7 out of 5 stars) and boasts of more than 70 million officially licensed game keys sold so far. It has a 30-day cookie window and gives you access to regular previews of upcoming deals, along with exclusive discounts and promo codes.

Most importantly, becoming a Fanatical affiliate allows you to promote officially licensed games from leading companies such as Sega, Ubisoft, Warner Bros, Bethesda, and more. It is certainly a most lucrative opportunity that you should try your best not to miss out on!

Join the affiliate program at https://www.fanatical.com/en/affiliates

Twitch Affiliate Program

Twitch is a leading global community that is being actively used by millions of people to create their own entertainment, such as gamers streaming their gaming videos. It also helps streamers earn money via its special affiliate program. As an affiliate, you can earn a 5% commission; affiliates generally earn revenue from its ads, subscribers, and bits.

However, there are some requirements to become an affiliate with Twitch, which you can see below:

  • At least 500 total minutes broadcast in the past 30 days
  • At least 7 unique broadcast days in the past 30 days
  • An average of 3 concurrent viewers or more over the past 30 days
  • At least 50 followers on your Twitch channel to become their partner

After your Twitch channel becomes eligible, you will be invited to join its affiliate program via email and in the notification area of Twitch TV. Also, it offers multiple payment options including PayPal, Wire, and Check.

Join the affiliate program at https://link.twitch.tv/myDashboard if you fulfill the above requirements.

Zygor Guides Affiliate Program

Zygor has a reputation for being the provider of the choicest World of Warcraft guides available online for more than 11 years. It is notable for providing built-in gaming guides instead of separate PDF files. Thus, the gamers can directly access the gaming guides directly within the game itself and have a much simpler and more interactive experience.

The guides available at the platform help gamers accomplish a wide range of tasks, such as:

  • Gaining access to rare gear
  • Earning gold
  • Claiming mounts and pets
  • Earning reputation points for in-game functions
  • Levelling up for efficiency

By joining the affiliate marketing program, you will have the opportunity to promote all the guides that the website offers. You can presently earn up to 50% commission on each sale you generate through your referral links. With their subscription plans, you will be able to earn recurring monthly commissions of up to $42.99 per customer. 

Join the affiliate program at https://www.zygorguides.com/affiliates/

GameFly Affiliate Program

GameFly is a well-known American online video game rental subscription service that offers games for consoles such as Xbox, PlayStation, Nintendo Switch, and many more. You can use this service to buy, rent, and play video games online.

After signing up for a free trial or prepaid subscription, you will earn at least $15 or more. Moreover, you can generate 5% on the sale of new console games and 10% off on used console games.

GameFly also offers mobile apps for Android and iOS devices and allows users to earn $15 to $20 for each signup. If you’re able to generate more than 500 rental membership signups per month, then your commission rate per signup can go up to $20. Also, you will have access to text links, banners, and other materials to promote GameFly’s products. It is definitely a highly recommended platform for all gaming enthusiasts.

Join the affiliate program at https://www.gamefly.com/aboutus/affiliate-program

Wargaming Affiliate Program

Have you been interested in promoting gaming products with global coverage? If yes, then you should certainly sign up for the Wargaming affiliate program. Through this program, you can promote high-quality games such as World of Warships and World of Tanks to your target audience. 

The program follows the CPA (Cost Per Action) model where payments are made within the game for registrations or different user actions. You can earn up to $10 per CPA and will receive the payments via PayPal, WebMoney, ACH, eCheck, or wire transfer. The minimum amount is $500 for wire transfer and $50 for all other payment options.

The Wargaming affiliate program also offers a dedicated affiliate manager and a referral program where you can earn an additional 3% commission for every referral. However, keep in mind that you must have at least 30,000 unique visitors per month or at least 10,000 active subscribers to become their affiliate.

Join the affiliate program at https://wargaming.com/affiliate/en/

Cinch Gaming Affiliate Program

Cinch Gaming particularly specializes in custom pro gaming controllers for the PlayStation 4 and Xbox One gaming systems. Anyone interested in promoting these highly advanced and professional gaming controllers should consider promoting Cinch Gaming. It helps you earn a 5% commission on each successful sale you generate.

You will receive a 5% discount promo code to share with others to generate more sales. Also, you will get a 5% cashback via store credit on the Clinch Gaming website. If your code has been used to sell at least five controllers, then you will receive a free basic black controller (either PlayStation or Xbox) as well.

After selling at least 15 controllers, you will start receiving a 5% commission that you can withdraw from your PayPal account. You will also receive a special 10% discount code that you can share with your followers. It is a promising platform that you should certainly try considering.

Join the affiliate program at https://cinchgaming.com/pages/partnerships

Loot Crate’s Affiliate Program

Finally, Loot Crate is an astounding marketplace that offers the choicest geek and gaming gear. It features all sorts of gear such as apparel, art, collectibles, tech gadgets, etc. It also provides subscription boxes for anime, gaming, and much more. Its commission structure is rather unique - presently, it works with a CPA (Cost Per Acquisition) model. Based on historic affiliate payouts, here’s what you can earn:

  • 5 daily conversions – You receive $50 per day and $1,550 per month
  • 10 daily conversions – You receive $100 per day and $3,100 per month 
  • 100 daily conversions – You receive $1,000 per day and $31,000 per month 

Loot Crate gives you access to state-of-the-art tracking technology to ensure that your referrals are all tracked, and that you receive regular real-time updates. It is free to sign up and undoubtedly remains a great monthly subscription service for all gaming geeks out there.

Join the affiliate program at https://lootcrate.com/pages/affiliates

Conclusion

We all know that the gaming industry has been thriving. If you own a Twitch or YouTube channel or a website related to gaming, then there are plenty of gaming-related products for you to promote and earn passive income.

To earn high commissions from gaming affiliate programs, you must promote only high-quality products. I hope this article helps you join a gaming affiliate program that suits your target audience and helps you earn a lot.

What Is the Attribution Model, and Why Should You Care?

Subcategories of Internet Marketing

The reason why b2b marketing attribution is significant is because it allows you to understand your marketing strategies on a deeper level. Once a lead converts into a customer, a marketer should know how, when, and which channel should receive credit. The customer’s buying journey is never linear, especially in today’s marketing environment.

A sale happens only after the prospective buyer goes through a series of touchpoints. Several engagement opportunities will help convince the lead to buy the product finally.

The problem is that with more opportunities to sell, more challenges for the marketer also come to the surface. It is a must to be inclined in different channels because it will ensure visibility. This, however, makes the customer journey more complex than it already is.

Find out how you can use marketing attribution and its different models, attribution models to fully appreciate your marketing efforts and bring desired marketing results in this post.

What is Marketing Attribution?

marketing attribution model
Image Source: DreamData.io B2B marketing attribution 

More than being expensive, implementing multiple marketing strategies simultaneously makes identifying which method is genuinely helping you close sales a lot confusing.

While marketers are used to counting web traffic and monitoring click-throughs and email rates, they are not enough to see if your campaigns are successful or not. Only with an efficient b2b attribution can you fully determine if you are promoting on the proper channels and if you are being wise with your marketing spend.

Marketing attribution is the process that allows you to analyze all conversion events that occur with every sale. It highlights the channel source that drives the most conversion. You may consider attribution as a tool to measure the conversion path of leads into becoming customers. The reports generated from attribution are like a key to a plethora of information about your marketing efforts and customer journey. It opens up opportunities for marketers to make informed decisions regarding marketing budget allocations. Attribution is particularly helpful to new businesses not confident about which channels can help them boost conversions.

How do attribution help?

Starting with b2b marketing can be daunting, primarily upon dealing with a lot of data. Attribution helps by streamlining the collection and analysis of all data through accurate reporting. Attribution generates reports about all the essential marketing metrics you need to be aware of. You do not need to analyze everything because most b2b attribution software will do it for you. All left is to make optimized decisions based on the attribution-generated reports.

With attribution, you will determine answers to the following questions:

1. How long will it take for a lead to convert?

Optimizing conversion rates and refining your marketing strategies can start with knowing how long the whole process would take and how many steps the customer needs to go through before getting convinced to buy your products. It makes the conversion process more efficient because you will see which areas on the path need improvement.

2. How often does leads switch between devices during conversion?

An in-depth attribution analysis will show that some leads will switch between devices as they go through the customer journey. It will reveal which devices and channels do leads interact the most and to which device they are more likely to convert. These details will allow you to make strategies that will help encourage engagement or boost your campaigns.

3. Which marketing strategies deliver the most leads? 

Not all businesses can afford to launch simultaneous campaigns across different channels. With attribution, you can see which strategies customers engage in most. It will reveal which channels they like to use when interacting with you. This information will then guide you in creating future campaigns and let you know where it is best to put your marketing investments.

4. Which type of content is viewed the most before a conversion? 

Not all kinds of content appeal to customers. By knowing the specific type of content they prefer, you can tailor your campaigns to their liking, which will undoubtedly contribute to many conversions.

5. How many leads does a blog generate? 

Blogging remains one of the best marketing strategies, but monitoring its metrics can be challenging. Attribution is a fantastic way to reveal data-driven information about your blog’s effectiveness in helping you generate leads and drive conversions.

Although most b2b attribution software can run its metrics with only a few prodding on your part, it would be great to know the specifics about how attribution works.

The Different Attribution Models

Different Attribution Models

The first thing to get familiar with attribution is that you will probably be asked to choose an attribution model for your business. You already know that attribution measures the impact of your marketing strategies. What you must also take note of is that how it works will depend on the attribution model that you chose.

Generally, there are two types of attribution models.

  • The first is a single-touch attribution model, which typically includes the first-click and last-click attribution models.
  • Another category is the multi-touch attribution model with several model types like linear, time-decay, U-shaped, and W-shaped attributions, to name a few.

The approach differs for each attribution model, and this overview will help you out:

Single-Touch Attribution Models:

First-click Attribution

In this attribution model, 100% of the credit is given to the first channel that the lead interacted with. This is an effective model if you want to see which campaigns can generate the most traffic and awareness.

Last-click Attribution

Contrary to the first-click model, the last-click attribution credits everything to the last channel the customer went through before making a purchase. It is efficient to determine which channels can turn visitors into leads and leads into customers.

Multi-Touch Attribution Models

Linear Attribution

With linear attribution, all touchpoints in the customer journey are given equal credits. It does not matter how many channels the customer interacted with; the credit for the sales is divided equally on each. This ensures that you give importance to all channels that are part of your marketing campaigns. Although it is nice to appreciate the role of each touchpoint in the success of your campaign, it would be impossible for you to see which steps did great in converting and which ones need improvement. It defeats the purpose of attribution since you are doing it supposedly to see which channels are significant in your ROI.

Time-decay Attribution

In this attribution model, all touchpoints are given credits, but the later one before the conversion has higher credit percentages. It shows which campaigns are doing their jobs at converting leads.

U-shaped Attribution

Otherwise referred to as the position-based attribution, it recognizes the first and last touchpoints in the customer journey. It gives equal credit to the first and last interactions, and the remaining percentage is divided among other interactions in between. This is useful if you want to see which channel acquires a lot of relevant audiences and the channel that converts the most sales.

W-Shaped Attribution

In this attribution model, it does put a lot of weight on not only both the first and last touch-points but also on the one in the mid-funnel. This is a popular model among marketers because it allows them to determine which touchpoints the audience found, became leads, and eventually became customers.

Custom Attribution

Although marketers recognize the attribution models above, you may also create a custom attribution model. This gives you the freedom to put credit on particular touchpoints that you think are most important. Although this is a great model, it also requires a lot of data and can be challenging to create.

Getting Started with Attribution

Although attribution has been around for a while, many marketers are still confused about the whole attribution model process. Many models have been created, so it is challenging to pick the best one.

Here are some tips to help you out if you cannot decide which attribution model to choose:

Research, research, and more research

Marketing attribution is a complex concept. It requires deep knowledge about the industry you are in and your target market. The only way to acquire enough information about these is to research everything. This will help avoid using the wrong model, leading to losing quality attribution reports.

Invest in marketing attribution tools

There are a lot of tools that you can use to track every customer touchpoint. By harnessing the power of these tools, you can quickly dissect all touchpoints and use the data-driven results to make educated marketing decisions.

Use reliable marketing software

It is a fact that you will deal with a ton of data during marketing attribution. Marketing software that can automate and systematize the data collection about all marketing interactions leading to sales will be helpful in this process. It will take away all guesswork and ensure that only relevant data about your campaigns are provided.

Integrate marketing, sales, and attribution software.

Do more in less time by integrating all the necessary tools in your marketing attribution software. It can be the CRM, marketing automation, and sales software you use for your business. Aside from ensuring that all relevant data are in a single platform, it is also easier for your attribution software to monitor the marketing and sales performance and create attribution reports.

Invest time in attribution.

The marketing attribution process will not be done overnight. There is a need to monitor weeks or months’ worth of data. Data measurement, analysis, and reporting will take a while. It would help if you were patient enough to see it through so you can generate accurate reports for your attribution.

How to choose an attribution tool?

Marketers use attribution to identify which channels are effective in driving conversions. However, the insights' accuracy depends on the attribution tool you will have for your marketing.

To have exceptional campaign insights, your attribution tool should:

  1. Explain how the attribution model functions. Accurate analytics help with precise attribution. Your tool should demonstrate that the formula used to analyze marketing data is effective.
  2. Specialize in formulating key insights. The attribution software must be able to provide insights that are not only relevant but are also appealing to marketers. This means it should also offer insights about the mobile impact or any area of specialty that will be valuable for the marketing team.
  3. Provide granular insights. It was mentioned earlier that creating a custom attribution model is one of the most effective ways to attribute. To do this, you will need granular insights to personalize the attribution process and create highly-specific campaigns.
  4. Leverage insights using consumer data. Better campaign optimization can be achieved with quality insights based on various consumer data.
  5. Take branding into account. Branding is an effective marketing strategy. Marketing attribution should align with your branding efforts to determine how brand authority also plays a vital role in facilitating ROI.

Considering these criteria, it is crucial to be armed with b2b attribution software that can assist you in dissecting and understanding your marketing strategies. It will ensure a cohesive approach that delivers personalized and granular insights about your campaigns’ effectiveness across all channels and resources.

Conclusion

Using marketing attribution is effective, but it is not a one-size-fits-all solution. Its success will also depend on the attribution model that you choose. It would help if you attributed according to your specific goals. You also need to test your chosen attribution model, analyze if it is effective, and repeat the process in all your campaigns.

It is also essential to constantly monitor if your objectives are achieved or need to be changed. Campaigns, ads, and other marketing channels continue evolving, so you must update your goals and attribution modeling. By regularly refining your attribution model, you will have the most accurate and sophisticated reports to ensure your business's laser-focused marketing strategies.

With the right attribution model, you can successfully implement attribution to make better marketing decisions and reap the benefits of your marketing labor with better conversions.

Facebook Group Rules to Make Your Community Better (With Examples)

Subcategories of Internet Marketing

Are you a Facebook group admin looking for examples of Facebook group rules to make your community better? If you are, you have come to the right place. In this article, I will explain:

Facebook Groups and You

Managing a Facebook Group

Facebook is one of the biggest social media platforms, and today it is used by over 1.8 billion people. It is also a popular platform for building a close-knit community of people. The community can be related to a product or a service or simply a place to exchange ideas and views. Facebook has tens of millions of communities, with over 70 million active admins and moderators operating worldwide. Creating a community is essential because they are often an essential source of social connection and a sense of belonging.

But managing such a community on Facebook is not such an easy task. It means you have to manage hundreds of people with the help of moderators. But Facebook itself comes to your aid with its "Facebook group rules," which provide a base guideline on which rules every community/group on the platform should follow.

So, if you are a Facebook group admin looking for examples of Facebook group rules to strengthen your community, you have come to the right place.

This article will discuss 7 such rules that you need to create the best Facebook group no matter what your group size is.

What is the need for Facebook Group rules?

As already discussed, Facebook groups are a great way to grow a community online. But any place without any rules and regulations can quickly become very chaotic. Implementing a clear set of rules and constantly enforcing them on the group members will help you prevent any unwanted or irrelevant posts in the group, thus maintaining the topic and theme of discussion according to the group. Group rules also make the members feel welcomed and encourage them to participate in the group actively by posting content and creating discussion domains.

In the About section of your group on Facebook, you can specify the group rules. Also, while signing up for the group, each member gets a set of questions they must answer. You can also specify those questions here.

How do you add rules for a Facebook group?

Facebook has a very clean and easy-to-navigate UI. It has a separate menu for editing and managing groups. So, in this section, you can get options to communicate rules to your group members effectively.

So, to create rules for your Facebook group, do the following steps:

Step 1

Facebook Groups in Menu

When you open Facebook, first, the newsfeed comes to your device screen. First, go to the menu on the left and click on "Groups."

Step 2

Go to Groups You Manage shortcut and select the group that you want to add Facebook group rules to.

Step 3

Facebook group rules

Select "Group Rules" in Admin Tools on the left menu.

Step 4

Click on Get Started, if you don't have any rules set.

Or click "Add" if you already have some added. You can choose from the example rules provided by Facebook, or you can write your own set of rules.

You can also change the order of the rules later on by dragging the rules up and down until you are satisfied.

How to edit Facebook Group Rules?

Do not think that once you have established the rules, it is what is going to remain forever. Just like how you can adjust the placement of the rules, you can also add or delete rules or even edit them individually.

To edit any rules on your Facebook group, do the following steps:

  • Step 1: First, when you open Facebook, the news feed appears. Click on the left menu and go to "groups."
  • Step 2: Next, select your group. If you do not find your group, click on the more option.
  • Step 3: Next, select "Group Rules" in Admin Tools on the left menu.
  • Step 4: Here, you will see the rules. Now you can click on the right of any rule and edit or delete it.

When the rules are set, how can you tag the rules in a group post or comment?

Once the rules are finalized and set in the group, you can tag them frequently in the group posts or comments to remind the group members of the rules and guidelines.

To tag any rule, do the following:

  • To tag on a comment - Click on the comment section of the particular post you want to tag rules and type "@," and the rules will come as a suggestion.
  • To tag on a post - Make a post through "What's on your mind?" and on the caption, put "@" and type out a rule to tag it.

Basic Facebook Group Rules

What basic rules must a community follow for proper functionality and stability? Here I have listed a few of those basic rules to help you stabilize your group.

  1. Be kind: It is the prime rule for any community, be it online or offline. Insult or ragging of any member or non-member breaches the community guidelines.
  2. Be civil: No foul language or inappropriate gesture would be tolerated in a community. Breaking these rules gives anyone a warning, and breaking it multiple times gives you a ban from the group.
  3. Use of the search option: To avoid repetition and clutter in the group, do use the search option to see if any topic concerned your query has already been raised previously or not.
  4. No advertising: Do not use the group as a medium to advertise your or someone else's product or business, or service. It goes against community guidelines and annoys members who might not be interested in such content.
  5. Use admin set language only: Generally, it is English, but if your community follows a certain language only, use that only. Using a single medium of communication creates bonding among members. Also, it removes the probability of any member feeling alienated if you use the 2nd language.
  6. No spam: Repeating or posting the same thing repeatedly is what we call spamming. Do not do so to avoid unnecessary disturbance and avoid your ban from the group.
  7. Talk to the admin and moderators directly: For any queries or concerns regarding the group, talk it out with the group authority. It might ease your trouble.
  8. Report rule-breaking: If you ever spot anyone breaking the group guidelines anywhere, do not go and attack them verbally or abuse them. Instead, report it to the admins.
  9. Think before you report: Do not just go around reporting any content just because you do not like it. Only report if the rules are broken by that comment or post.

Facebook Group Rules Examples

TV Show/Entertainment Community

For TV show / Entertainment groups, I have a few rule suggestions for you.

  • Do not block the admins. It is their group, respect them and if you do not like anything, talk it out with them or leave the group. Disrespect may lead to an immediate ban.
  • If you want to vent, do it peacefully and do not abuse
  • Do not post any content or comment/opinion on any real-life political matter or figure.
  • If the page follows any particular tv show, then posts or is limited to that show topics only. Be it memes or actors' works.
  • Respect the overall Facebook policy and terms of use
  • Do not go around being a "Grammar Nazi" in the group.

Parenting Community

If your group is related to child care and parenting, these are a few rule suggestions that you can make your group rules.

  • Do not buy, sell, swap, rent, or give away any product/commodity or job. Do not request any money or donations either. Also, do not post about job vacancies or ask about any vacant job in any post.
  • Respect everyone's privacy and do not personally message people unless you have an invite.
  • Do not promote or post about others or your own business or product in the group. It violates the guidelines too.
  • Do not offer any drug or medicine to any parent regarding their child, nor not try to diagnose anyone's symptoms either. It might create additional trouble and may result in greater harm.
  • Do not post any controversial topics, be it politics, sports or even parenting. Politely put your opinion only if it is related to parenting and completely ignore other topics.

Sports and Fitness

Below are some rule suggestions for sports groups.

  • Do not post any sponsorship posts or links in the group. It comes under promoting other business or product categories.
  •  Do not post or comment about any injury-related picture or graphic image. It is visually displeasing content and may harm a group member's / non-member's mindset.
  • Do not provide any diet/calorie intake/weight loss suggestions or posts.

Buying and Selling

Below are a few good suggestions for rules for groups concerning buying and selling business.

  • Pictures of the actual item up for selling. Do not post googled pictures of the items or even stock images.
  • Ensure you always pay as good/service. Do not ever pay as a friend/ family as you would not be able to do anything if you get scammed.
  • Do not post random links in the group, as they may be perceived as scamming.
  • You can not block admin(s).
  • Always list the exact price along with the item. A post without a price mention is not welcome.
  • For pricey commodities like jewelry or cars, or TVs, proof of authenticity is necessary.

Jobs Communities

Few suggestions as to what posts as rules for job-related pages are as follows.

  • Always be kind, formal and courteous to other group members.
  • You can not spam with the same job vacancy or suggestion repeatedly. Such posts will be removed, and the member who posted those will be blocked.
  • Limit posts about job vacancies to 1 to 2 per day.
  • List major details like job description and location even if the stipend is not accurately mentioned.
  • DO NOT post any scam or sketchy jobs knowingly.

Business / Customer Feedback

For Business / Customer Feedback groups, I have a few rule suggestions. Suppose a page is just for a particular brand, then:

  • Do not post any other business content other than the brand in concern.
  •  Mail your queries to a separate mail id as stated by the group admin(s)
  • Do not spam post any particular brand product only. Check the post timeline to ensure that this does not occur.
  • Directly mail customer service content to the official mail account of the page. Please do not put them as posts in the group.

Social Learning / Online Courses

If you are running a paid online course, be it learning, art or such, through Facebook groups, you may want to state certain rules. Few rule suggestions are as follows -

  • Keep the course integrity by not screenshotting or recording any content from that group.
  • Comply with the course terms and ensure that any work you submit is of your own
  • Do not try to access the course illegally
  • Do not use foul language and keep a professional environment

Reinforcing the Rules

Just as stating rules are important, enforcing them correctly is even more critical. A peaceful and well-coordinated group will grow and last long.

  • Rely on your group moderators to monitor the group properly
  • Check member's complaints thoroughly
  •  Encourage members to report behavior that goes against group policy
  • IF things get too much out of hand, temporarily mute members,
  • If someone breaks the rules, remind the rules again with a warning and upon further breach, ban them.

Conclusion

So, that is all the suggestions and examples I have for you regarding various types of Facebook groups. Now you hopefully get the basic idea of building a set of group rules that will help your Facebook community grow successfully without any conflict.

Most of the standard rules for pages will be listening to admins, being polite, and not reposting. However, what you must altogether avoid is not putting any rules at all. Taking things too lightly will surely bring chaos and leave your group in utter conflict, disturbing both you and your members.

Hopefully, this post is of some help to you.