How to Start a Fashion Blog? (Beginners Guide)

The fashion industry has emerged as one of the largest markets in contemporary times. As of now, there are nearly 60 million fashion blogs online that feature fashionistas sharing suggestions and insights into the ever-evolving trends in the industry. For people who’re into different kinds of clothing and dressing styles and love to share their passion with others, a fashion blog serves as a great way to showcase your skills and creativity.

Have you been looking forward to start a fashion blog of your own, but aren’t sure where to begin? If yes, then don’t worry; in this article, I will show you how to start a fashion blog in just a few simple steps.

Before we get into how to start a fashion blog, let’s first understand what a fashion blog actually is (or isn’t).

What exactly is a fashion blog?

atlantic pacific - on how to start a fashion blog
Atlantic Pacific is one of my favorite fashion blogs

A fashion blog is essentially a platform for writers to discuss clothing and accessory lines, trends in the apparel market, beauty tips, and celebrity fashion. Such writers closely look at the current events and trends in the fashion industry.

Fashion blogs share suggestions, opinions, and experiences on these topics to enlighten their readers and keep them updated with industry news. They are usually designed in a visually appealing manner to attract a large audience and support the written material.

Fashion is an extremely popular niche where creative individuals are able to share their vision and ideas with the world and earn a living doing what they love. However, it is also a highly competitive field – the trends are constantly changing and designers keep striving to be the best at what they do. They’re always thinking of new ways to attract consumers to their content. Being an extremely lucrative career, fashion can lead to immense wealth and fame if supported by a known celebrity.

Types of fashion blogs

There are many different kinds of fashion blogs. Some of them particularly focus on incorporating specific fashion trends into your own wardrobe, while others serve as guides to makeup application tips and tricks. I’ve listed the most common types of fashion blogs below:

Celebrity Fashion Blogs

These blogs, as their name suggests, deal with celebrity trends and styles. They discuss beauty trends used by film stars, red-carpet ensembles, and provide suggestions for recreating the looks worn by celebrities.

General Fashion Blogs

These blogs cover a wide range of everyday fashion insights, such as color trends, breaking news in the fashion industry, and where to find the best clothing deals.

Street-Style Fashion Blogs

We must always remember that inspiration for fashion can come from anywhere. Keeping this in mind, street-style blogs highlight the common people’s approach to beauty and clothing.

Fashion Critique Blogs

In these blogs, fashion industry experts share their professional views about trends, applications, and style adoption among celebrities and common people alike.

Fashion News Blogs

These blogs aim to keep their readers informed about all the important events taking place in the industry – from high-end shows to well-known designers.

Shopping Blogs

Providing services to your audience is easier than ever with shopping blogs, whether you want to sell your own clothing and accessories or share ideas on where to find certain pieces of apparel.

All fashion blogs, regardless of their type, are a great way to offer a unique point of view and feature products that you support. You will provide value to your readers, attract a broad audience, and generate plenty of revenue by doing so.

How to start a fashion blog in 2024?

Fashion is a truly enormous influencer industry and keeps growing steadily by the day. Experts expect fashion and style companies to spend almost $15 billion on sales and promotions by the end of this year. If you want to capitalize on this industry’s evergreen potential, then you can start a fashion blog of your own by following the steps given below.

1. Identify and research your niche

Related: How to Choose a Profitable Niche for Your Blog?

In order to create a thriving blog, you must focus on a particular aspect of the fashion industry and identify your niche. If you’re interested in connecting with a younger audience, then you should work on a blog that deals with affordable substitutions for stylish looks. Likewise, if you have been closely following current trends in the fashion industry, then put up a blog that offers suggestions on incorporating those trends into one’s regular wardrobe.

You must research your niche and ask yourself the questions given below:

  • Who is your target audience?
  • What is your own style?
  • What makes you special?
  • What issues are you concerned about? (such as body issues, environmental issues, and so on)
  • Do you possess the expertise to qualify as a critic?

When you find the answers to these questions, you will be able to successfully choose an apt niche for yourself.

2. Analyze your competitors

Related: 8 Ways to Stay Ahead of Your Competition

Even after you choose a specific niche, you will likely discover millions of other fashion blogs that regularly post on similar topics. Needless to say, you must do something to set your blog apart from your rivals. For that, you must first look closely at what they are doing. Learn from both their triumphs and mistakes to create a blog that provides a better experience to visitors.

Go through their posts, look for articles with high engagement, and try writing on some of those topics for your own blog. Likewise, you should try to avoid articles with low engagement because your audience likely won’t be interested in them. Also, look up your rivals on social media and go through the user comments on their accounts.

Keep an eye on online forums and chatrooms to see what people feel about the reader experience they are providing. For example, does the audience prefer longer blog posts or those with plenty of videos and images? By doing so, you can learn a lot about your audience’s requirements and expectations. By analyzing your competitors, you can use their experience to flatten your learning curve. Thus, you can potentially save a lot of time and resources.

3. Select your platform wisely

There are several online platforms available for hosting your fashion blog. In order to choose one that’s best for you, it is necessary to consider various factors. After you’ve ascertained your niche and learned how to set yourself apart from your competitors, you will know what your requirements are and which platform will serve you the best.

For example, if you want to start a fashion blog free of cost, then you can go for a free platform such as, Medium, or Weebly. As you may have expected, these platforms come with certain limitations, such as a limited selection of themes, no custom domain name, and the inability to remove ads from pages. You will have to weigh your priorities and select an apt platform according to them.

But if you are really serious, you can choose a hosting of your choice and budget from this list, install WordPress and create a blog right away.

HostingStarting Price/monthStarting Number of WebsitesStarting StorageBandwidthSignup LinkFree Domain
EasyWP$1.44110GB~50,000 visitorsNo
A2 Hosting$2.991100GBNo
WP Engine$25120GB~25,000 visitorsNo$25110GB~250,000 visitorsNo
Kinsta$25130GB~25,000 visitorsNo

Please note that WordPress is different than – that I mentioned in previous paragraphs. WordPress is the world's #1 CMS and is a software that can be downloaded from and installed on a hosting service. is mainly a PaaS (platform as a service) that offers your free and managed hosting services as per your budget. See the difference between WordPress CMS and PaaS here.

Above all, WordPress, the CMS, is the favorite pick of fashion bloggers, that is why I am recommending it.

4. Find a solid template or theme

Some years back, one needed to learn HTML coding if they wanted to create a website. Now, however, web creation has become a much more accessible and simplified process. Almost anyone can create their own blog using the platforms we’ve discussed earlier.

These platforms offer numerous templates that let users drag and drop content into a pre-designed layout. Such templates are available in a wide range of themes, with unique fonts, color combinations, and a general style that enhances and supports your blog’s content.

It is extremely important to choose a template you can comfortably work with and a theme that suits your niche. Your website’s aesthetics play a crucial role in your overall success when you actually have people visiting your blog. If they don’t feel comfortable during their stay on your blog, then they won’t bother to read your meticulously written articles.

It is a commonly known fact that the fashion industry is largely dominated by visual appeal. Therefore, you must select a theme that is attractive and aptly supports your chosen niche. For example, if you plan to post about eco-friendly fashion choices, then try choosing a template whose theme features shades of green, blue, and tan. Likewise, a theme with formal fonts and gold accents would suit a blog dealing with couture brands.

Before choosing a template or theme, you should keep the following points in mind:

  • Always go through the description carefully, because each template and theme offers specific functions and features. The one you choose needs to support everything you want to achieve with your blog.
  • If possible, test it out before committing to it. Themes generally offer a demo for you to sample and ascertain whether it will suit your needs or not. Ensure that the areas you want to tailor are customizable, and the type of media you’d like to include is supported.
  • If you like a template or theme, then visit the user reviews section and see whether other users have had a positive experience with it as well. By doing this, you may learn about potential flaws in functionality before you unnecessarily waste time and resources on a page that won’t suit your requirements.

After finishing your research, proceed to choose a template or theme that is visually striking and adequately provides the functionality you need.

If you have chosen WordPress as your blog platform, here are the WordPress themes I recommend:

ThemeFeaturesPriceDownload Link
Astra✅ Fastest, Lightweight, and Highly Customizable WordPress Theme.Free to $59 yearly – $174-$559 for lifetimeGet Astra
GeneratePress✅ Lightweight, and Responsive conversion ready WordPress ThemeFree to $59 yearly – $249 for lifetimeGet GeneratePress
Marketers Delight✅ Marketing First and Responsive conversion ready WordPress Theme.$58Get MD

5. Proceed to publish your first content

If you are ready to start developing content, then you should first use audience research to determine the topics that your audience is likely to find engaging. You must write original, useful, and relevant material that proves valuable to readers.

I suggest devoting time to researching your topic to make sure that you are offering the most up-to-date information and insight. Remember that your aim is to establish yourself as an authoritative fashion blogger whom people can trust and rely on for trustworthy and accurate information.

It is a good idea to develop your first blog post directly in your new template. Don’t forget to include relevant keywords and links to helpful sources. By doing this, you will work towards SEO and earn a higher position in search engine rankings. That, in turn, helps in increasing your blog’s visibility and brand awareness.

When you’re certain that your article is completed, you can try previewing it.

Doing so allows you to see your post from your future readers’ points of view. Thus, you can identify and correct any errors, typos, and/or formatting issues that may have inadvertently crept in.

After you are confident that the article is ready to go live, click the “Publish” button with confidence.

Congratulations on successfully publishing your very first fashion blog post!

How to promote your fashion blog?

Merely starting a fashion blog is not enough; if you want it to grow popular, then you need to promote it as well. A common and effective way of doing so is to share your posts on various social media platforms. Doing so will help you expand your reach and successfully build a community.

Keep sharing eye-catching photos from your blog posts, witty captions, relevant hashtags, and effective calls to action (CTAs). Remember to always add a link to every new blog post in your biography. In between new photos, try to share attractive images relevant to your niche.

Keep in mind, though, that sharing stuff alone isn’t enough either. You must regularly interact with your followers to build trust and boost engagement.

And, of course, it Is important to be consistent with your publishing as well. It shows professionalism on your part and builds credibility with your audience. Make sure you publish regularly to let readers know when they can expect new content from you.


Fashion blogging is an amazing way to harness your knack for style and your passion for the industry to help others learn more about these topics. It can be a highly fulfilling, inspiring, exciting, and (if you decide to monetize your blog) lucrative journey.

In this article, I have listed everything you need to know in order to start your own fashion blog. By following the steps given here, you will soon become a popular fashion blogger that whom people will love interacting with.