It can be daunting to get more customers without conversions. Most business owners tend to focus on different aspects of digital marketing such as social media and SEO but invest little effort in their web design.
Your design is the first thing that prospective customers will notice once they visit your website. They can use it to ascertain your degree of credibility. A good UX will encourage them to take the desired action.
The trends of web design in Singapore and other parts of the world keep evolving. These web design tips will help you to attract quality leads and increase your conversion rate.
Leverage white space
There is no need to fill up empty space with text and other elements. In fact, this is distracting and will only make your web pages appear cluttered. Leaving some spaces around graphical elements is the key to making your content readable.
More so, negative space will allow online visitors to focus on your CTA which is essential for conversion.
Simplicity is the key
Ensure that you maintain simplicity in your web design to drive more conversion. The best websites adhere to this principle. It’s advisable to look for ways to make things less complicated whether you hire an expert or handle the design project on your own. Web visitors rarely want to be distracted as they search for information. They will likely choose a site with a clean interface. In view of this, eliminate any irrelevant element and use minimal text.
Powerful CTA buttons
Powerful CTA buttons are one of the essential elements that can’t be underestimated. They are useful for increasing the conversion rate. Users visit your site because they believe you can meet their needs. The process of finding information should be fast and straightforward.
Try to make the area around your CTA buttons clutter-free. A conversion rate audit will reveal issues and you can fix them easily.
Use the right colors
The colors you choose can make or break your website design. They also influence how online visitors perceive your brand and their purchasing decisions. Opt for an appealing color scheme that suits the type of image you want to portray to your target audience.