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// analytics_tracking

Your Marketing Data Should Tell the Truth, Not Confuse Your Team

I set up GA4, GTM, and conversion tracking for teams that are tired of broken attribution. You get one clean measurement layer, validated events, and clear reports that map to pipeline and revenue.

Hire me and my team at Gatilab for analytics services backed by 800+ client projects.

Start Tracking Brief Chat on WhatsApp
Trusted by 850+ brands worldwide
What you get
  • Event map tied to your funnel and KPIs
  • Standardized event and parameter taxonomy
  • GTM container build with clear trigger logic
  • GA4 event mapping and key conversion setup
  • Pixel alignment for paid media campaigns
  • Validation log with pass/fail evidence
// tracking_problems

If Your Tracking Is Wrong, Every Growth Decision Is Expensive

I’ve seen businesses spend months scaling the wrong channel because conversion events were misfiring. The dashboard looked pretty. The revenue did not. You can’t fix conversion rate or CAC when source data is shaky.

Duplicate events

Inflated conversion numbers make campaigns look stronger than they are.

Missing handoffs

Lead forms fire in frontend tools but never reach analytics or CRM layers.

No naming discipline

When events are inconsistent, your reports become guesswork by committee.

// deliverables

What We Build

Measurement Architecture 4 deliverables

Event map tied to your funnel and KPIs

Standardized event and parameter taxonomy

UTM governance and source consistency checks

Cross-domain and checkout flow tracking setup

Implementation & QA 4 deliverables

GTM container build with clear trigger logic

GA4 event mapping and key conversion setup

Pixel alignment where paid media needs it

Validation log with pass/fail evidence

// process

How We Run This

01

Audit

I inspect your existing tags, goals, and reporting blind spots.

02

Map

Lock event naming and KPI definitions before touching code.

03

Deploy

I configure GTM, GA4, and key integrations in a controlled sequence.

04

Verify

You get validation proofs and a handoff doc your team can run with.

results.log B2B SaaS cleanup
// proof_and_outcomes

Proof From Recent Client Work

A B2B SaaS client had 27% conversion overcount from duplicate submit events. After cleanup, paid CAC looked worse at first, then decision quality improved fast. Spend was reallocated in 3 weeks and blended CAC dropped 19% in the next quarter.

One source of truth for conversion reporting Clear event ownership between marketing and dev Reliable inputs for budget and growth decisions Clean handoff documentation your team can use Consent mode compliance where required Ongoing QA process for new event additions
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// pricing

Starting-at Pricing

Final price depends on site complexity, number of tools, and conversion paths in scope.

Tracking Cleanup
$1,800

Fixes for broken events, conversions, and attribution basics.

Get Started
Full Measurement Build
$3,200

Event architecture, GTM setup, QA, and handoff documentation.

Get Started
Analytics Retainer
$4,800/qtr

Ongoing tracking health, experiments, and reporting advisory.

Get Started

Dashboard builds are available as add-ons after the data layer is validated.

// frequently_asked

FAQs

Have a question not listed here? Get in touch and I’ll respond within 24 hours.

Do you also set up dashboards?

Yes. I can build practical dashboards, but only after the data layer is validated.

Can you work with consent mode requirements?

Yes. I configure tracking logic to respect consent choices while preserving useful reporting where possible.

Do you replace our existing analytics stack?

Only when your current stack is actively hurting clarity. If it works, I improve it instead of forcing a new setup.

// start_project

Start Your Analytics Brief

Share your stack and reporting pain points. I will tell you what to fix first and what can wait.

Call/WhatsApp: +91-9565804301 · Email: gaurav@gauravtiwari.org

Chat on WhatsApp Contact Page

Usually responds within 24 hours