How to Become a Better Content Writer?
Content writing is a craft, not a talent you're born with. The best content writers follow proven processes: research deeply, outline clearly, write concisely, and edit ruthlessly. I share the…
Content Marketing
Use content as a powerful marketing tool. These articles explore effective strategies for creating and distributing valuable content to attract, engage, and retain an audience, ultimately driving profitable customer action.
Subcategories of Content Marketing
15 Points checklist to improve your site’s readability
Beautiful content is worthless if people can't read it. Readability impacts everything: consumer behavior, subscriptions, time on page, and conversion rates. I share a 15-point checklist for improving your site's…
8 Point Content Checklist to Make You a Content Marketing Superstar
Content marketing is competitive. To stand out, you need a system, not just talent. This eight-point checklist covers everything from audience research and content calendars to distribution strategies and performance…