Best Writing Apps for Mac (2026)
Thousands of articles, countless drafts, and dozens of Mac writing apps tested over the years. There's no single best writing app because different writing tasks demand different tools. From distraction-free…
Content Marketing
Use content as a powerful marketing tool. These articles explore effective strategies for creating and distributing valuable content to attract, engage, and retain an audience, ultimately driving profitable customer action.
Subcategories of Content Marketing
English as a Second Language (ESL) in Technical Writing
Technical writing in English as a second language creates invisible friction that native speakers don't notice. The challenges go beyond vocabulary to include sentence structure, tone, and technical precision. This…
Content Pruning: When to Delete, Redirect, or Update
I deleted 114 pages from a client site last year. Traffic went up 47%. More pages should mean more traffic, right? Wrong. Low-quality, outdated, and cannibalistic content actively hurts your…
Content Decay: How to Find and Fix Pages Losing Traffic
Your best-performing articles are quietly dying. That blog post driving 5,000 monthly visitors last year is probably down to 3,000 now. Content decay is real and accelerating, and ignoring it…
Writing Authentic Customer Friendly Content for Businesses
Customers can spot corporate jargon, AI-generated filler, and insincere messaging instantly. Authentic, customer-friendly content builds trust because it speaks to real needs in a real voice. Writing content that connects…
Freelance Writing for Students: Get Clients & Build a Portfolio
Freelance writing gives students a way to earn real money while building skills that employers genuinely value. But getting started requires more than just being able to write. You need…
70+ Must-Have AI Tools for Marketers in 2026: Expert Picks for Every Need
AI has reshaped marketing, and marketers are constantly searching for tools that boost efficiency and streamline operations. From content creation and SEO optimization to email automation and analytics, AI handles…
AI Content vs Human Content: Which is Better for SEO in 2026?
AI-generated content has gotten remarkably good, but does it perform as well as human-written content for SEO? The answer is more nuanced than most articles admit. Quality, originality, expertise, and…
10 Effective Strategies for Getting Inspiration to Write
Writer's block hits everyone, and waiting for inspiration is a losing strategy. After writing over 1,800 articles, I've developed reliable methods for finding inspiration even when creativity feels empty. From…
Website and Blog Copywriting: The Ultimate Guide to Engaging and Converting Readers in 2026
Well-optimized website copy is ten times more likely to rank higher on Google and convert visitors. That's a statistic most businesses ignore. I've written and optimized copy for hundreds of…
Content Optimization: Definitive Guide & Strategy
Creating content is useless if it doesn't reach your target audience. Content optimization bridges the gap between great writing and actual visibility. From keyword research and on-page SEO to readability…
10 Effective Content Marketing Strategies for SaaS Companies
SaaS content marketing requires a fundamentally different approach than traditional product marketing. Your audience is technical, skeptical, and comparison-shopping against multiple competitors simultaneously. Generic marketing tactics don't work. After helping…